Experience

OBO Bettermann Group

• Germany
• Appliances, Electrical, and Electronics Manufacturing
• 400 - 500 Employee

• Director of Sales,Middle East and North Africa

  • Aug 2012 - Present

  Dubai Airport Freezone Area, Dubai, United Arab Emirates Key Accomplishments: • Spearheaded major projects, including Dubai Airport, Louvre Museum AUH, Hospitals in Abu Dhabi, Lusail Development Project Qatar, ARAMCO Projects in KSA, Makkah Clock Tower, and National Guards Kuwait. • Established process-oriented approach and cultivated relationships with new strong partners in region for all product groups by utilizing comprehensive expertise and business contacts nurtured over 23 years in Middle East.

• Regional Sales Manager

  • Aug 2012 - Present

  U.A.E OBO is a more than 100 year old Cable Management multinational based at Menden, Germany having offices or associations in over 60 countries. The factories are based in Europe and Brazil and with excellent brand reputation. Took this Challenging role to develop the business across the Region of MEA .Reporting to the Sales Director – Asia& MEA based at the HQ, I am responsible to develop and establish Channels for all seven product groups in GCC and Africa. Have successfully established… Show more OBO is a more than 100 year old Cable Management multinational based at Menden, Germany having offices or associations in over 60 countries. The factories are based in Europe and Brazil and with excellent brand reputation. Took this Challenging role to develop the business across the Region of MEA .Reporting to the Sales Director – Asia& MEA based at the HQ, I am responsible to develop and establish Channels for all seven product groups in GCC and Africa. Have successfully established new strong partners, have organized Seminars and Exhibition to enhanced visibility and have started the Annual Distributor Meet at Germany to combine the synergies of the partners and HQ. The team has also grown and an office has been established at DAFZA, Dubai to serve the Region. We are growing with new partners joining hands and all product groups like Cable Containment, Under-floor Systems, Earthing and Lightning, Fastening Systems and Fire and Safety Systems and also building a dedicated team. Am successfully executing Mega projects like Dubai Airport, ADNOC HQ, Lusail Infrastructure Qatar, Makkah Clock Tower, King Abdullah Financial Centre etc in KSA, Four Seasons in Bahrain etc. Vendor listing of Major Utility Companies has been done successfully. Budget forecasting, competitive analysis, new product launch and Strategy Planning for future are also part of my role.



Siemens

• Germany
• Automation Machinery Manufacturing
• 700 & Above Employee

• Channel Manager,Distribution - EB

  • Mar 2007 - Aug 2012

  United Arab Emirates Channel Manager – IC LMV Division Independent handling of Key Accounts in UAE and the lower Gulf region. Involved in Business Development and Channel Management of Wiring Accessories, Switchgear and Home Automation, products. Acquire and maintaining new accounts. Extensive traveling in the region and to the factories in UK to control and manage the WA & LV Switchgear business, responsible for turnover and margins. Monitor and support regional distributors and work closely with Regional… Show more Channel Manager – IC LMV Division Independent handling of Key Accounts in UAE and the lower Gulf region. Involved in Business Development and Channel Management of Wiring Accessories, Switchgear and Home Automation, products. Acquire and maintaining new accounts. Extensive traveling in the region and to the factories in UK to control and manage the WA & LV Switchgear business, responsible for turnover and margins. Monitor and support regional distributors and work closely with Regional offices in the Lower Gulf Contacts with MEP Contractors, Utilities and Consultants to specify and support the product. Arrange Seminars, distributor meetings and select and appoint new channel partners in the region. Involved in the integration and merger of the new business of Wiring Accessories Involved in Product Development, pricing strategy, competitor analysis, launch plans, marketing activities to increase market share, organize seminars and presentations for Consultants, End Clients, and MEP contractors. Working closely with Consultants to ensure Siemens participation in major projects. During my role as key account manager, I attained and managed key accounts in UAE and lower Gulf Region while contributing to business development of ET products, such as home automation and switchgear. During this role, I travelled throughout regions and to factories located in UK to control and administer WA business. Likewise, I monitored and supported regional distributors while cooperating with regional offices in Lower Gulf. During my tenure, appointed new channel partners in region and organized seminars, distributor meetings, and presentations for consultants, end clients, and MEP contractors. Key Accomplishments: • Involved in product development, pricing strategy, competitor analysis, and launched plans to increase market share. • Ensured company contribution in significant projects by cooperating with consultants to boost business growth. Show less



Dubai Cable Company - Ducab

• United Arab Emirates
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Astt. Sales Manager,UAE & OMAN

  • Mar 2002 - Mar 2007

  Dubai Was responsible for Sales through Distributors and direct accounts for the complete range of Ducab Cables.Spent 3 years in Oman and expanded the market for Ducab. Based at the Sales Office in Dubai and Reporting to the Sales Manger looked after the Northern Emirates and Oman, job responsibilities include independent handling of day to day operations, looking after the contractor and distributor network right from receiving the inquiry through negotiation and realization of payment, arranging… Show more Was responsible for Sales through Distributors and direct accounts for the complete range of Ducab Cables.Spent 3 years in Oman and expanded the market for Ducab. Based at the Sales Office in Dubai and Reporting to the Sales Manger looked after the Northern Emirates and Oman, job responsibilities include independent handling of day to day operations, looking after the contractor and distributor network right from receiving the inquiry through negotiation and realization of payment, arranging seminars and presentations. . Ducab is a U.A.E government company, one of the most aggressive and leading power cable manufacturing organizations, which was earlier BICC –U.K. Independently looked after the territory of Oman for 3 years and managed the office independently before being promoted and re-located to UAE to utilize my potential in a more vibrant and bigger market. Had an impressive manifold increase in Oman Sales while there and was responsible for overall development and management of the territory of Oman with the Sales office reporting to and being supervised by me, in addition to my responsibilities and commitments for the UAE market. Show less



Lohuis Gulf

• Business Development Manager

  • May 1995 - Mar 2002

  Sharjah,UAE • Independent handling of the electrical division. Job responsibility included sales and marketing of electrical lamps, electrical accessories, fittings, explosion proof fixtures and luminaries for hazardous areas, fans and cables in Middle East & Africa, opening of new territories, serve existing clients and distributors, job involved extensive travel in the region of Middle East and Africa to look after distributor sales demonstrating extraordinary sales and marketing skills. Sourcing new… Show more • Independent handling of the electrical division. Job responsibility included sales and marketing of electrical lamps, electrical accessories, fittings, explosion proof fixtures and luminaries for hazardous areas, fans and cables in Middle East & Africa, opening of new territories, serve existing clients and distributors, job involved extensive travel in the region of Middle East and Africa to look after distributor sales demonstrating extraordinary sales and marketing skills. Sourcing new factories and suppliers internationally. Products handled were mainly lamps, Fittings & luminaries, fans, electrical spares for power generation, cables (flexible, armoured, power, special lead sheathed); switches and sockets, wiring accessories & explosion proof fittings and accessories of reputed brands. Show less