Fairley S.
Senior Account Executive at 160over90- Claim this Profile
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English -
Topline Score
Bio
Experience
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160over90
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United States
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Advertising Services
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500 - 600 Employee
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Senior Account Executive
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Sep 2022 - Present
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Associate Account Manager
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Jul 2021 - Sep 2022
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Engine Shop
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United States
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Marketing Services
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1 - 100 Employee
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Account Coordinator
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Jan 2019 - Mar 2020
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Account Associate
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Jul 2018 - Dec 2018
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Southern Company
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United States
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Utilities
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700 & Above Employee
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Technical Publications Writer
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Apr 2018 - Jun 2018
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Country Music Association (CMA) Capstone Project
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Tuscaloosa, Alabama Area
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Media Strategy
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Aug 2017 - Dec 2017
Responsible for managing all media selection for agency Supervised all copy written for the campaign tactics Assisted in generating solid strategic planning skills Responsible for managing all media selection for agency Supervised all copy written for the campaign tactics Assisted in generating solid strategic planning skills
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MELT Sports/Culinary/Entertainment
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United States
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Advertising Services
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1 - 100 Employee
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MELT U Intern
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Jun 2017 - Aug 2017
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The University of Alabama
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Higher Education
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700 & Above Employee
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University of Alabama Athletics Marketing & Promotions Intern
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Dec 2016 - May 2017
• Generated marketing activations pre-game, time-outs, halftime or other breaks in action during all spring athletic events • Advertised and created buzz for Crimson Tide Rewards program • Organized and executed plans for giveaways • Generated marketing activations pre-game, time-outs, halftime or other breaks in action during all spring athletic events • Advertised and created buzz for Crimson Tide Rewards program • Organized and executed plans for giveaways
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Alabama Credit Union
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United States
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Financial Services
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100 - 200 Employee
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Alabama Credit Union: Secret Meals For Hungry Children
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Jan 2017 - Apr 2017
• Put on event “Lyrics for Lunches” benefitting Secret Meals For Hungry Children with 50+ in attendance • Recorded an audio news release with iHeartRadio promoting event that reached over 150,000 listeners • Secured over $700 in sponsorships for the event • Raised a total of $1,300 from the event benefitting Secret Meals For Hungry Children • Put on event “Lyrics for Lunches” benefitting Secret Meals For Hungry Children with 50+ in attendance • Recorded an audio news release with iHeartRadio promoting event that reached over 150,000 listeners • Secured over $700 in sponsorships for the event • Raised a total of $1,300 from the event benefitting Secret Meals For Hungry Children
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Alchemist
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United States
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Advertising Services
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1 - 100 Employee
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Public Relations Intern
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Sep 2016 - Dec 2016
• Produced strategic and promotional social media content for clients on diverse platforms • Orchestrated social media campaigns to increase clients’ awareness objectives • Analyzed marketing research data for social media campaigns • Produced strategic and promotional social media content for clients on diverse platforms • Orchestrated social media campaigns to increase clients’ awareness objectives • Analyzed marketing research data for social media campaigns
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CMA EDU
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Tuscaloosa, Alabama Area
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CMA EDU Communication Team Associate
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Sep 2016 - Nov 2016
• Assisted in creating event “Writers and Ribs” writers round with 30+ in attendance • Reached out to news outlets in the community to attend and cover events • Created a detailed social media calendar to consistently and strategically promote • Provided the event with an innovative and successful theme name • Assisted in creating event “Writers and Ribs” writers round with 30+ in attendance • Reached out to news outlets in the community to attend and cover events • Created a detailed social media calendar to consistently and strategically promote • Provided the event with an innovative and successful theme name
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The University of Alabama
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Higher Education
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700 & Above Employee
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University of Alabama Football Student Recruiter
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Apr 2015 - Apr 2016
• Served as athletic hostess to prospective football recruits during all home Alabama Football games for the 2015 season as well as official/nonofficial NCAA university visits • Lead tours of the Mal Moore Athletic Facility, Bill Battle Academic Center and Bryant Denny Stadium • Assisted in recruiting operations with game day events • Served as athletic hostess to prospective football recruits during all home Alabama Football games for the 2015 season as well as official/nonofficial NCAA university visits • Lead tours of the Mal Moore Athletic Facility, Bill Battle Academic Center and Bryant Denny Stadium • Assisted in recruiting operations with game day events
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Education
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University of Alabama
Bachelor of Arts Communication, Public Relations