Experience

Indus Valley School of Art and Architecture
• Pakistan
• Higher Education
• Lecturer

  • Aug 2016 - Present


Orient McCann Erikson

• Creative Copywriter

  • 2012 - 2013

  • Concept development for radio spots and TVCs • Copywriter for clients such as KFC, Maggi, Indus hospital, Loreal, Cathay Pacific, Dow University of Health Sciences, Marketing association of Pakistan (MAP). • Concept development for radio spots and TVCs • Copywriter for clients such as KFC, Maggi, Indus hospital, Loreal, Cathay Pacific, Dow University of Health Sciences, Marketing association of Pakistan (MAP).



P.A.F KIET

• Pakistan
• IT Services and IT Consulting

• Advertisement Design Lecturer

  • Sep 2011 - Dec 2011

  • Fundamentals of Design • Typography • Concept Development • Critical Analysis of worldwide campaigns • Fundamentals of Design • Typography • Concept Development • Critical Analysis of worldwide campaigns



Interflow Communications

• Pakistan
• Advertising Services
• 100 - 200 Employee

• Creative Executive

  • 2009 - 2011

  • Designing print campaigns for TVOne global and NewsOne • Set designing for different shows programmed. • Concept development and copy writing. • Demonstrated ability to manage a Web team & process. • Provide excellent management and leadership to the Web & Digital Media staff. • Partner with content managers, editors, designers, developers. • Market and present web/digital strategies to diverse audiences, manage multiple projects and maintain schedules and budgets. • Development optimization techniques to deliver the best user experiences in the most technically efficient manner. Show less



Home Express Magazine

• Freelance graphic designer

  • Jul 2009 - Oct 2009

  • Designing magazine advertisements, targeting local consumer industry. • Introducing entrepreneurship strategies to the clients to enhance their businesses for the better, with the help of designing their identity and polishing concept writing. • Implement the social media strategy, coordinating with stakeholders across the Company to ensure its effectiveness and encouraging adoption of relevant social media techniques into the corporate culture and into all of the company’s products and services. • Manage social media campaigns and day-to-day activities. • Manage presence in social networking sites including Facebook, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed. • Manage a Blogger outreach program and build an active brand ambassador network to spread the word about the Company. • Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results. Show less