Fai Choi

Marketing Manager at Hughes-Castell
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Brisbane Area, AU
Languages
  • Cantonese Native or bilingual proficiency
  • English Full professional proficiency
  • Mandarin Full professional proficiency
  • Bahasa Indonesia Elementary proficiency
Skills

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Yannie Cheung

We studied at the Faculty of Arts in Australian National University. Fai was a thinker studying Philosophy and Political Science. These two areas pave a strong foundation for her professional practice nowadays in the field of marketing and analytics.

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Credentials

  • A Crash Course in Data Science
    Coursera
    May, 2020
    - Sep, 2024
  • AI For Everyone
    Coursera Course Certificates
    Mar, 2019
    - Sep, 2024
  • The Fundamentals of Digital Marketing
    Google Digital Garage
    Jan, 2019
    - Sep, 2024
  • Capstone: Retrieving, Processing, and Visualizing Data with Python
    Coursera Course Certificates
    Jul, 2018
    - Sep, 2024
  • Using Databases with Python
    Coursera Course Certificates
    Apr, 2018
    - Sep, 2024
  • Using Python to Access Web Data
    Coursera Course Certificates
    Jan, 2018
    - Sep, 2024
  • Python Data Structures
    Coursera Course Certificates
    Dec, 2017
    - Sep, 2024
  • Programming for Everybody (Getting Started with Python)
    Coursera Course Certificates
    Nov, 2017
    - Sep, 2024
  • Business Analytics Specialization
    Coursera Course Certificates
    Jul, 2017
    - Sep, 2024
  • Python for Everybody
    Coursera Course Certificates
    Nov, 2017
    - Sep, 2024

Experience

  • Hughes-Castell
    • Hong Kong
    • Staffing and Recruiting
    • 1 - 100 Employee
    • Marketing Manager
      • Dec 2012 - Present

      Coverage - Asia Responsibilities Marketing Planning: market research & data analysis, regional planning and budgeting, strategy planning & execution; Brand Management: brand strategy, marketing & communications; Digital Marketing: Alexa skills, campaign promotion on social, online ads and website, SEO, customer insights; Website Management: website revamp, CMS management, content management and lead generation; Business Development: tender & business proposal and quotation writing; Analytic Report: Google Analytics, Facebook Insights, Twitter Insights, LInkedIn Analytics, ROI reports; Creative Production: creative writing, graphic design, photography, video production; Project Management: PR events planning and management. Show less

  • Lion Share International Limited
    • Marketing Manager
      • Jan 2008 - Feb 2012

      Coverage - The Greater China region - Hong Kong and China offices management Responsibilities Brand Management: brand building, marketing, advertising and protection; Marketing Planning: market analysis, departmental planning and budgeting, business strategy, revenue growth, advertising and promotion; Retail Management: retail/channel marketing and sales; Digital Marketing: EDM, SEM, online game, banner ad, email marketing; Website Management: corporate & marketing websites launch, revamp, and management; Event Management: event planning, execution and relationship building; Creative Design: creative writing, graphic design, photography, video production; PR: crisis management and media correspondence. Show less

  • Wan Li Book Co., Ltd.
    • Marketing Manager
      • Apr 1996 - Jul 2007

      Coverage - International (with a focus on Asia) Responsibilities Departmental Management: budgeting, staff overseeing, strategy implementation; Sales & Marketing Planning: market planning, product management, data analysis, business strategy, revenue growth; Digital Marketing: corporate website launch, content management, email marketing, loyalty program; Retail Management: retail/channel marketing, sales & promotion; Event Management: book fair, product launch & sales event planning & management; Creative Production: creative writing, graphic design, photography, video production; PR: crisis management & media correspondence. Show less

Education

  • The Australian National University
    Bachelor of Arts (BA) Hons, Political Science and Government and Philosophy
    1992 - 1995
  • Northumbria University
    Master of Laws (LLM), International commercial law
    2005 - 2007
  • The Robert Gordon University
    Postgraduate Diploma, Publishing Studies
    1997 - 2000

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