Fai Sukchote
International Business Development Manager at S. Khonkaen Foods Public Company Ltd.- Claim this Profile
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Experience
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S. Khonkaen Foods Public Company Ltd.
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Thailand
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Food Production
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1 - 100 Employee
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International Business Development Manager
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Jul 2022 - Present
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Chang International Company Limited
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Hong Kong
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Printing Services
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1 - 100 Employee
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Assistant Brand Manager
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Jan 2018 - Jul 2022
- Brand management for Chang, Chang Espresso Lager, Huntsman, Black Dragon and Tapper beer.- Work together with Brand Managers on brand plan and budget on every fiscal year to achieve brand objectives.- Develop marketing campaign, communication strategy and budget plan for each project in order to achieve set goal.- New product development. Responsible from developing product, packaging design, create CI, work on P&L projection, Set budget spending and initiate communication strategy. Implement, management, control and evaluation is the keys.- Working closely with stakeholders to ensure achievement of the projects. Support all team with Marketing materials.- Building relationship with external partners to create benefits and opportunity to the brands. Show less
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Marketing Specialist
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Oct 2015 - Dec 2017
Despite making sure for people having a good time drinking Chang beer. My responsible also involve skills of startegic planning, project planning and management, budget control and communication to consumer to ensure that each project will deliver the higher expected result.
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Corporate Social Activity
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Oct 2014 - Sep 2015
- Assistant to Senior Manager - Planning and developing CSV year plan together with year plan budget allocation - Planning and developing campaign BTL integrated with ATL plan - Campaign leader, coordinator, control and evaluation. - Project assistance for exhibition project Marketing platform is not just the tool that concentrate on making profit to organisation but marketer now expand another angel of marketing where we focus on what will we can payback to our society. CSR is still an important tool for marketer although it is and old school. Therefore marketer explored another way to keep organisation benefit on both emotional and chance to make on functional. CSV is the new tool which can help marketer to achieve goal. Show less
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Index Creative Village
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Thailand
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Advertising Services
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1 - 100 Employee
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Country Coordinator
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Aug 2012 - Aug 2014
Worked with professional award marketing activation management company, Index Creative Village, Thailand. I had opportunity to be part of many projects in Thailand and APEC region. Working with many account for example Coca Cola (Myanmar), MRTV4 (Myanmar), Boonrawd Brewery (Thailand), Tourism Authority of Thailand. - Assist to the Regional Director (ASEAN) of INDEX Creative Village PLC. responsible on Vietnam regions. - Account management. - Strategic planning and execution. - Marketing implementations. - Project management, control, and monitor. - Budget control. - Client services and relationship management. - In-House and Client co-ordination. Show less
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Assistant Event Director
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Jun 2013 - Dec 2013
Assist to Event Director of a professional Advertisement and Event organizer, TVMIndex Co., Ltd. We provide an international standard of Event creation & management and Multimedia production to support all types of marketing activity such as activation, launching event, conference, road show etc under a concept 'marketing 360°'. Held wide range of accounts such as Samsung (Vietnam), Unicity(Vietnam) Boonrawd Brewery (Vietnam), Tourism Authority of Thailand (Vietnam). - Account management. - Strategic event planning and management. - Project management and budgeting. - Marketing implementations. - In-House and Client co-ordination. Show less
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Freelancer Event Customer Service
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May 2001 - Dec 2004
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Education
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University of Wales, Cardiff Metropolitan University
Master of Business Administration (MBA), Marketing/Marketing Management, General