Experience

Ripe Cheese

• Food and Beverage Services
• 1 - 100 Employee

• Retail Sales Associate

  • Jun 2023 - Present



wagely

• Indonesia
• Financial Services
• 100 - 200 Employee

• • Apr 2022 - May 2023

  - Lead the Marketing Team personals focusing on Branding, Demand Generation, Communication & PR, and creative contents. - Increased wagely’s LinkedIn presence with key metrics of 2,409% reactions, 745.8% Comments, 2,228% reposts, and 200% followers growth. 73% higher than competitors’ utilizing organic contents - without paid ads.- Obtained 280 wagely’s media coverage presence with 70% share of voice among industry players in Indonesia.- Responsible for 6 weekly campaign initiatives and 12 in-house creative videos production in the last 3 months to accelerate wagely’s consumer centric social media using Instagram, Facebook Page, Facebook Group, and TikTok. - Collaborate with the HR team in ideation of Employer Branding initiatives through 3 in-house creative content and video creations resulting in an average of 1,500 impressions of each post.- Support the Operational team’s growth campaigns result in an increase to 23% of Monthly Active Users (MAU) through marketing campaign ideation and communication materials.- Assist the Sales and Partnership team’s by bringing in 1438 cold leads through industry targeted Webinars, round tables, and Indonesia's Government & Organization Trade Shows.- Improved efficiency of Marketing request and workflow for cross division’s ad hoc projects using JIRA and Asana. Show less

• • Jan 2021 - Apr 2022

  - Researched social media trends to implement branding and content marketing strategy for B2B and B2C target audiences in Instagram and LinkedIn.- Responsible for day-to-day content creation including content writing, content designing, and video editing. - Managed social media platforms to generate monthly reports, evaluate performance, and assist in customer service.- Designed visual content for advertisement, company merchandise, and client launch.- Led a team of 2 to plan, set, and execute end-to-end webinar campaigns using Hubspot.- Responsible for identifying the right key Opinion Leader (KOL) with strategic plan and budget.- Assist day-to-day growth and partnership initiatives and activities that comprise demand generation and lead generation.- Reported daily to the COO and worked cross-division on a daily basis. Show less

• • Oct 2020 - Dec 2020



snugg.

• Indonesia
• Retail Apparel and Fashion
• 1 - 100 Employee

• Copywriter

  • Oct 2020 - Dec 2020

  - Creating copies for daily Instagram and Facebook organic contents - Creating copies for daily Instagram and Facebook promotional and ads contents - Creating copies for daily Instagram and Facebook organic contents - Creating copies for daily Instagram and Facebook promotional and ads contents



ELSA, Corp

• United States
• E-Learning Providers
• 100 - 200 Employee

• Content Marketing Intern

  • Feb 2020 - Oct 2020

  ELSA Speak is an interactive education app that emphasizes helping users to improve and excel in their skill on English pronunciation. The focus is to reduce accents, improve confidence, and support users to speak like a native speaker. Key responsibilities as a Content Marketing intern includes: - Write medium articles in form of soft-selling to increase readers’ interest in ELSA Speak using keywords that are SEO friendly. - Write light-bite articles to be sent to the online news portal on behalf of ELSA, Corp. - Craft social media captions including Instagram, Facebook, and Twitter to promotes awareness and decision making - Make communication bible translation for ELSA Speak's website and online app update from English to Bahasa Version. Show less



PT. Finnet Indonesia

• Telecommunications
• 100 - 200 Employee

• Marketing and Product Management Intern

  • Sep 2019 - Dec 2019

  PT. Finnet Indonesia is one of FinTech company that is licensed who focuses on various financial services (B2B) & (B2C) including Payment Getaway, Emoney platform, Settlement and Reconciliation, Tax Digitalization, Billing Payment, Money Transfer Platform, and QRIS feature. Key responsibilities as a Marketing and Product Management Intern includes: • Wrote news release and event publication for internal use • Event photography documentation •Took part for taking care of Social Media Content specifically Instagram stories • Designed PR tools (Yearly Calendar, Social Media Content, Playstore & iStore app mockup: Finpay Money, etc) • Video making for internal use: editing, voice-over, and shooting. Show less



The Shonet

• Indonesia
• Retail Apparel and Fashion
• 1 - 100 Employee

• Freelance Writer

  • Feb 2019 - Sep 2019