Head of Marketing & Branding

• Apr 2014 - Present

As the owner of Aryaz I also take the role of marketing & branding strategist and recently sales. I have been involved in many marketing, branding and advertising projects not only in terms of strategy but also of implementation, some of which included: -NaghshArya Print & Packaging(2022-2023) Sales& marketing strategist and head(Business Coach) - Lotus Divers international scubadiving school(2022-2023) Business strategy, Marketing plan(Business Coach) - Misagh Travel Agency (2017-2018) Developed e-commerce business, resulting in 80% higher sales - Acciplus French Company (2016-2017) Formulated and implemented a marketing strategy which led to a digital campaign, resulting in a 500% increase in the overall website traffic, 488 new visitors per day with a 70% bounce rate and a 100% conversion rate, 36000000 impressions and 50000 clicks of CPC campaign. - Arta Persian (2016-2017) Developed and implemented foreign marketing strategy, contributing to an exclusive affiliation with 3 reputable Korean companies as suppliers. - Dio Pars Implants (2016-2017) Formulated and implemented a marketing strategy for Digital Dental Implant which resulted in a 90% customer satisfaction rate and by 30% sales increase - Golkaran Herbal Drinks (2016) Developed brand identity which expedited market penetration and competency to 70% - SABNA Group (2015-2019) Created marketing strategy and digitized marketing, resulting in 100% website traffic and 50% higher sales - Saviz Cosmetics (2014) Analyzed sales and products’ portfolio, contributing to 30% higher sales and 60% improvement of brand image. Developed sun screen profile, resulting in 100% improved market share and brand image Developed new website strategy, contributing to 100% improved brand awareness and 45% increase in sales - Iran Top Popular Brands, National Association of Consumer Rights (2013-2014) As senior branding director, I advised more than 50 big corporations. Show less

Marketing Strategist & Head of Digital marketing Department

• May 2021 - Jun 2022

Advertising& PR Manager

• Sep 2015 - Jun 2016

Barij Essence Pharmaceutical Co., producer of medicine, food, cosmetics and hygienic products based on herbal active ingredients, was founded in 1992 with a total of 516 personnel. As an adverting manager with 8 subordinates including designers, advertising expert, digital marketing expert and public relations expert I handled the following: - Set up and managed a team of 8 marketing experts and graphic designers to successfully achieve department’s goals - Designed and implemented product launch plans of more than 20 products over 1 year - Organized trade shows, seminars and symposiums for more than 2000 physicians across the country - Created digital marketing strategy (websites, mobile apps, content marketing) which resulted in 60% higher brand awareness and 20% sales increase - Monitored and analyzed ATL, BTL and TTL ROIs, resulting in 97% campaigns’ cost effectiveness - Reevaluated advertising and POSM stock and inventory, resulting in a 87% budget saving - Redesigned brand identity for the company’s health care products, contributing to 100% higher product margin and 40% sales increase - Went above my duties as advertising and PR manager to assist Business Development Manager with marketing, branding and market research strategies for more than 20 products over a year Show less

Marketing Manager

• Sep 2012 - Apr 2014

Hochland is a German cheese manufacturing company with more than 8 branches across Europe. Hochland Persien Amol was the only branch outside of Europe with more than 60 employees. As a marketing manager, having used to report to the general manager, I mainly: - Planned for marketing strategy which resulted in 30% increase in sales over a year - Set up and trained more than 14 marketing staff for the department - Monitored annual marketing budget to meet the goals and make a successful prediction of the following year’s budget, contributing to 100% cost effectiveness - Planned for brand communication activities including BTL, resulting in 80% jump in brand awareness - Led a rebranding project with a major redesign of packaging and reevaluation of STP contributing to correction of brand positioning and 100% improved brand image plus 30% higher sales profit. Show less

Project Manager

• Oct 2010 - Apr 2011

CSR Iran is a business NGO which works on different inside and outside projects to expand Corporate Governance in Iran. Reporting to the VP, I fulfilled a part of this project, preparing a tool and a toolkit for board evaluation of more than 100 major companies in the country. CSR Iran is a business NGO which works on different inside and outside projects to expand Corporate Governance in Iran. Reporting to the VP, I fulfilled a part of this project, preparing a tool and a toolkit for board evaluation of more than 100 major companies in the country.

English Instructor, Supervisor & Interpreter

• Sep 2003 - Jan 2010

I have worked as an English Interpreter for international negotiations and conferences for the government. Also I have entitled Language Supervisor in many reputable institutions in Tehran. I mainly: -Recruited and trained more than 50 staff, -Planned classes for more than 10 institutes each with more than 20 classes per day -Taught specific courses, e.g. IELTS, TOEFL, CAE, CPE, FCE,etc. I have worked as an English Interpreter for international negotiations and conferences for the government. Also I have entitled Language Supervisor in many reputable institutions in Tehran. I mainly: -Recruited and trained more than 50 staff, -Planned classes for more than 10 institutes each with more than 20 classes per day -Taught specific courses, e.g. IELTS, TOEFL, CAE, CPE, FCE,etc.