Experience

LinkEdge International Pte Ltd

• Singapore
• Consumer Goods
• 1 - 100 Employee

• Chief Executive Officer

  • Mar 2018 - Present

  A start up focused on driving superior selling, retail execution, and in-store marketing for both e-commerce and physical stores. A start up focused on driving superior selling, retail execution, and in-store marketing for both e-commerce and physical stores.



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Director -Market Strategy & Planning Hair Care & Retail Operations Asia Pacific

  • Jul 2016 - Feb 2018

  Revolutionize Go To Market strategy for Hair Care brands in APAC region with focus on driving meaningful innovation for Consumer, profitable share growth for P&G, and Value Creation for Customers.

• Associare Director- Market Stratgey & Planning Beauty Care ANZ, ASEAN, India

  • Jul 2013 - Jun 2016

  Drive profitable market share growth by designing, deploying, and executing Go To Market and commercial strategy in APAC region for Hair and skin care brands.

• Country Head of Sales

  • Feb 2010 - Jun 2013

  Led and implemented commercial strategy as a competitive edge to win with shoppers and customers leading to +20% growth over a 3 year period for P&G Vietnam.

• Associate Director & Team Leader- Asia Development Markets

  • Jul 2007 - Jan 2010

  Led a multifunctional team focussing on developing new markets and catagories for P&G brands in Asia

• Various roles in P&G Singapore, India & Bangladesh

  • Dec 1995 - Jun 2007