FADL ABBAS
Head of Performance - Twitter MENA at Connect Ads- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English Native or bilingual proficiency
-
Arabic Native or bilingual proficiency
Topline Score
Bio
Waseem Afzal
I have known Fadl for nearly a decade and have seen his fantastic progression from agency to tech in the MENA ad industry landscape. He is an extremely dedicated individual, highly meticulous and his passion for work is undeniable. In his capacity as an Agency Partner on Publicis, he has been instrumental in building & growing TikTok’s footprint across the OpCo agencies. He demonstrates strong understanding of the business holistically, from platform education to business development and all of the cogs that has kept the partnership trucking along. I can only vouch I have learnt from his positivity, drive and hustler-mindset everyday. I wish Fadl nothing but the best!
Sherif ElGamal
Fadl is very organised, detailed and efficient. Honestly whenever i needed help or i was lost i always found Fadl backing me up.
Waseem Afzal
I have known Fadl for nearly a decade and have seen his fantastic progression from agency to tech in the MENA ad industry landscape. He is an extremely dedicated individual, highly meticulous and his passion for work is undeniable. In his capacity as an Agency Partner on Publicis, he has been instrumental in building & growing TikTok’s footprint across the OpCo agencies. He demonstrates strong understanding of the business holistically, from platform education to business development and all of the cogs that has kept the partnership trucking along. I can only vouch I have learnt from his positivity, drive and hustler-mindset everyday. I wish Fadl nothing but the best!
Sherif ElGamal
Fadl is very organised, detailed and efficient. Honestly whenever i needed help or i was lost i always found Fadl backing me up.
Waseem Afzal
I have known Fadl for nearly a decade and have seen his fantastic progression from agency to tech in the MENA ad industry landscape. He is an extremely dedicated individual, highly meticulous and his passion for work is undeniable. In his capacity as an Agency Partner on Publicis, he has been instrumental in building & growing TikTok’s footprint across the OpCo agencies. He demonstrates strong understanding of the business holistically, from platform education to business development and all of the cogs that has kept the partnership trucking along. I can only vouch I have learnt from his positivity, drive and hustler-mindset everyday. I wish Fadl nothing but the best!
Sherif ElGamal
Fadl is very organised, detailed and efficient. Honestly whenever i needed help or i was lost i always found Fadl backing me up.
Waseem Afzal
I have known Fadl for nearly a decade and have seen his fantastic progression from agency to tech in the MENA ad industry landscape. He is an extremely dedicated individual, highly meticulous and his passion for work is undeniable. In his capacity as an Agency Partner on Publicis, he has been instrumental in building & growing TikTok’s footprint across the OpCo agencies. He demonstrates strong understanding of the business holistically, from platform education to business development and all of the cogs that has kept the partnership trucking along. I can only vouch I have learnt from his positivity, drive and hustler-mindset everyday. I wish Fadl nothing but the best!
Sherif ElGamal
Fadl is very organised, detailed and efficient. Honestly whenever i needed help or i was lost i always found Fadl backing me up.
Experience
-
Connect Ads
-
Egypt
-
Advertising Services
-
100 - 200 Employee
-
Head of Performance - Twitter MENA
-
Sep 2022 - Present
-
-
-
TikTok
-
United States
-
Entertainment Providers
-
700 & Above Employee
-
Agency Partner
-
Jan 2020 - Sep 2022
-
-
-
Studio M - Publicis Groupe
-
Dubai, United Arab Emirates
-
Performance Lead
-
Sep 2019 - Dec 2019
-
-
-
Starcom
-
United States
-
Advertising Services
-
700 & Above Employee
-
Senior Manager
-
Dec 2016 - Dec 2019
Managing a diverse portfolio of Abu Dhabi based accounts including tourism, hospitality, theme parks, and airlines industries. * Miral: ( Yas Island - Yas Marina - Ferrari World Abu Dhabi - Yas Water World) * Al Dar Retail* Warner Bros. World Abu Dhabi* Etihad - Airlines
-
-
Manager
-
Jun 2015 - Dec 2016
* MIRAL (Yas Island - Yas Water World - Ferrari World) * flydubai - Airlines* Ooredoo Group - Telecom
-
-
-
OMD UAE
-
1 - 100 Employee
-
Senior Digital Media Planner
-
Jun 2012 - May 2015
• Planning and rolling out effective digital marketing campaigns for a wide range of strategies. Accounts: * du Telecom * Azadea * Dubai Properties * Jumeirah Group • Planning and rolling out effective digital marketing campaigns for a wide range of strategies. Accounts: * du Telecom * Azadea * Dubai Properties * Jumeirah Group
-
-
-
OMD MENA
-
United Arab Emirates
-
Advertising Services
-
100 - 200 Employee
-
Digital Media Planner
-
Jun 2012 - Sep 2013
Jumeirah / Jumeirah International Jumeirah / Jumeirah International
-
-
-
Tbreak Media
-
Computer Games
-
1 - 100 Employee
-
Digital Sales & Marketing Executive
-
Jul 2011 - Jun 2012
•Market planning of new strategies to increase page views and sales, as well as plan campaigns for clients’ accounts. •Conduct ATL and BTL market plans to build brand awareness. •Assist in planning, budgeting, and executing different events including our own gaming events and developers’ conference, as well as clients’ ones. •Market planning of new strategies to increase page views and sales, as well as plan campaigns for clients’ accounts. •Conduct ATL and BTL market plans to build brand awareness. •Assist in planning, budgeting, and executing different events including our own gaming events and developers’ conference, as well as clients’ ones.
-
-
Education
-
2005 - 2009
2005- 2009 American University of Sharjah, United Arab Emirates
Bachelor of Science, Business Administration; Marketing and Finance -
1999 - 2005
Sharjah American International School
High School Diploma, 7 - 12
Community
