Experience

Mint Stay

• United Arab Emirates
• Hospitality
• 1 - 100 Employee

• Founder & COO

  • Feb 2022 - Present

  Mint Stay is a tech enabled hospitality company providing luxury short term rent and flexible stay accommodations in the UAE. Mint Stay is a tech enabled hospitality company providing luxury short term rent and flexible stay accommodations in the UAE.



1Trove

• Egypt
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Founder & Managing Director

  • 2021 - Present

  1Trove is the Online Hub for Exploring Fine Jewelry in Egypt. 1Trove is the Online Hub for Exploring Fine Jewelry in Egypt.



Milvik Bima

• Singapore
• Consumer Services
• 700 & Above Employee

• Country Manager

  • 2019 - 2020

  BIMA MILVIK is a Swedish tech player that provides micro-insurance products to under-served customers. - Managed the relationship with BIMA’s existing partners, mainly insurance underwriter and mobile network operator - Explored and established a network of potential strategic partners for lead generation and e-payment channels - Represented BIMA in the interaction with the Financial Regulatory Authority for our products submission and approval BIMA MILVIK is a Swedish tech player that provides micro-insurance products to under-served customers. - Managed the relationship with BIMA’s existing partners, mainly insurance underwriter and mobile network operator - Explored and established a network of potential strategic partners for lead generation and e-payment channels - Represented BIMA in the interaction with the Financial Regulatory Authority for our products submission and approval



Egygrafx Gulf

• United Arab Emirates
• Printing Services

• Co-Founder and Managing Director

  • 2013 - 2019

  Egygrafx Gulf is a leading distributor of large format digital printing solutions: printers, ink, media. - Launched and managed the company in Dubai with a newly-established office and team - Hired, trained and managed 15 employees split into teams of Sales, Technical, Finance and Logistics - Tripled the turnover of Egygrafx between 2015 and 2016 by increasing our products range and expanding regionally - Developed the launch strategy for Egygrafx in the GCC - Established a network of potential customers of more than 300 companies and succeeded in acquiring 35% of them - Negotiated and signed agreements with 10 manufacturers in Europe and Asia to distribute their products in the GCC - Expanded the business regionally in UAE, KSA, Bahrain, Oman and Africa - Introduced a value-for-money printing solution, making it our best sellers and accounting for 60% of our sales - Introduced a new printing technology in the Saudi market, generating 35% of our GCC revenue in 2016 - Led all digital and non-digital marketing activities to promote/target each of our brands to its relevant set of clients Show less



Rocket Internet SE

• Germany
• Technology, Information and Internet
• 200 - 300 Employee

• Entrepreneur in Residence - Marketing Manager & Category Manager (2 simultaneous roles)

  • 2012 - 2012

  Rocket Internet is the largest international e-commerce online venture builder. - Led the different category activities including products selection, pricing, content generation, stock level management, sales figures achievement, customer feedback management, and marketing & promotions initiation - Sealed agreements with the largest 3 banks in UAE to provide our online customers with 0% interest payment plans - Introduced the biggest Ramadan campaign, making it the best selling promotion within our online store - Developed the communication strategy of our online platform and led the appointment of a PR agency - Led the concept development and implementation of all digital displayed ads to promote our products online Show less



CUT Communication

• Egypt
• Advertising Services
• 1 - 100 Employee

• General Manager

  • 2011 - 2012

  Cut Communications is a leading design and production agency for Below-The-Line solutions and brand activation. - Launched and managed the company in Dubai with a newly-established office and team - Succeeded within a year in acquiring 6 international and local clients and in managing all their brand activation work - Optimized the expenses of the company and dropped it by half by outsourcing some activities within the company Cut Communications is a leading design and production agency for Below-The-Line solutions and brand activation. - Launched and managed the company in Dubai with a newly-established office and team - Succeeded within a year in acquiring 6 international and local clients and in managing all their brand activation work - Optimized the expenses of the company and dropped it by half by outsourcing some activities within the company



FP7 McCann

• United Arab Emirates
• Advertising Services
• 400 - 500 Employee

• Regional Account Director (Coca-Cola brand)

  • 2008 - 2011

  FP7 is a full-service marketing communication advertising agency. - Increased the agency’s revenue from the Coca-Cola account by 8.5% to 10% year over year - Developed Coca-Cola’s integrated marketing communication plan in the GCC and Levant regions - Led the Creative, Production, Digital, PR and Media buying teams of 20 people in adapting/localizing and launching Coca-Cola’s global marketing communication campaigns - Led a strategic team of 5 people in analyzing and evaluating Coca-Cola’s communication strategy versus competition - Engaged my company for the first time ever in the client’s business strategy development by assisting Coca-Cola’s marketing team in building their plan Show less



Lippincott

• United States
• Advertising Services
• 200 - 300 Employee

• Associate

  • 2007 - 2008

  Lippincott is a leading design and brand strategy consulting. - Worked on brand positioning and internal brand alignment projects for key clients (telecom and real estate) Lippincott is a leading design and brand strategy consulting. - Worked on brand positioning and internal brand alignment projects for key clients (telecom and real estate)



Leo Burnett

• United States
• Advertising Services
• 700 & Above Employee

• Account (Communication) Manager

  • 2004 - 2006

  Leo Burnett is a full-service holistic marketing communication agency. - Developed the strategic planning and positioning for Heineken's three local beer brands in Egypt - Managed a multidisciplinary taskforce of 10 people for a Galaxy chocolate three-month radio show, and succeeded in increasing Galaxy brand awareness in Egypt from 14% to 31% - Built the positioning and communication strategy for a new Chinese car assembled in Egypt - Led the promotional activities for the launch of a new banking product exclusively targeted for students - Developed and won marketing communication pitches for BMW and EFG Hermes Show less



Dar

• Lebanon
• Design Services
• 700 & Above Employee

• Engineer

  • 2002 - 2004

  Dar Al Handasah Consultants is a world's leading international engineering consultancies. - Led all tenders targeting the French speaking North African markets and accounting for 20% of the business - Managed cross functional teams of 10 engineers in developing technical and financial tenders Dar Al Handasah Consultants is a world's leading international engineering consultancies. - Led all tenders targeting the French speaking North African markets and accounting for 20% of the business - Managed cross functional teams of 10 engineers in developing technical and financial tenders