Experience

Kamps

• Food and Beverage Manufacturing
• 100 - 200 Employee

• Chief Executive Officer

  • Jan 2015 - Present

  - Negotiate and acquire the international franchise- Set the company’s business strategy and plan, vision and mission- Handle the business development across KSA- Develop and oversee the execution of marketing and sales strategies- Oversee the operations and support services (Finance, IT, Marketing, HR, Administration, Supply Chain)- Build and manage sustainable relationships with clients, suppliers and distributors- Lead, coach and mentor teams for more efficiency and drive them for achieving targets- Advise board of directors on restructuring operations to achieve bottom-line results



Events R' Us for Celebrations LLC

• Founder & Managing Partner

  • Sep 2006 - Present

  - Establish and scale-up an events management company for VIP clients in the region- Develop the business strategy and oversee its execution- Drive sales, acquire new clients and manage P&L to ensure year-on-year growth- Hire qualified people and lead their performance towards achieving clear goals- Build and maintain strong relationships with suppliers and clients - Establish and scale-up an events management company for VIP clients in the region- Develop the business strategy and oversee its execution- Drive sales, acquire new clients and manage P&L to ensure year-on-year growth- Hire qualified people and lead their performance towards achieving clear goals- Build and maintain strong relationships with suppliers and clients



Food & Entertainment, Fawaz Al Hokair Group

• Chief Marketing Officer

  • Jan 2018 - Jan 2019

  - Set-up the company’s marketing department- Develop and execute the brands’ marketing strategies- Create marketing plans in-line with international marketing strategies- Build and maintain strong liaison with franchisors- Initiate the company’s CSR policy - Set-up the company’s marketing department- Develop and execute the brands’ marketing strategies- Create marketing plans in-line with international marketing strategies- Build and maintain strong liaison with franchisors- Initiate the company’s CSR policy



National Bank of Abu Dhabi

• United Arab Emirates
• Banking
• 700 & Above Employee

• Advertising and Public Relations Manager

  • Jan 1994 - Dec 2005

  - Develop and execute bank’s annual Advertising and Communication strategic plan- Lead and negotiate sponsorships locally and internationally- Manage and initiate the bank’s PR and CSR activities - Develop and execute bank’s annual Advertising and Communication strategic plan- Lead and negotiate sponsorships locally and internationally- Manage and initiate the bank’s PR and CSR activities