Experience

Concept Combined Group

• Kuwait
• IT Services and IT Consulting
• 1 - 100 Employee

• Group Chief Operations Officer

  • Jan 2020 - Present

  Direct 8-member team (including five direct reports) to manage operational aspects across eight companies, including controlling P&L aspects, leading business development initiatives, and achieving commercial goals. Formulate the annual operating plan and set a strategic vision while developing new business channels and bringing continuous improvement. Drive significant margin and revenue, budget planning, P&L management, and growth strategy execution. • Business Transitions. Delivered strategic and operational leadership to guide business through disruption while successfully transitioning into the 'new normal' during the COVID-19 outbreak. • Deals & Contracts Acquisition. Negotiated deals with major mobile operators, including Zain/STC. Generated SAR 150M turnover while finalising the first-ever contract. Boosted growth by securing contracts with HP, Dell, Huawei & Lenovo. • Market Share Improvement. Acquired the share in highly saturated markets (such as KSA and Iraq) by addressing critical business challenges. Elevated market share from zero to 62% for selling devices/hardware in KSA. • Brand Awareness & Digital Marketing. Drove brand positioning by facilitating the execution of digital marketing strategy and campaigns across multiple platforms at Ensight Analytica. Optimised budget and resources for the advertising company. • New Agencies Onboarding. Spearheaded the selection, contract negotiation, and onboarding of new agencies, resulting in cost-per-acquisition reduction and remarkable improvements in client acquisition, SEO, SEM, and social media marketing. • Organisational Development. Launched Afaq Combined Co. (KSA), serving mobile operators and open market in KSA’s telecommunication and electronics sectors. • People Development. Established a people development framework, optimised employee performance and drove career growth. • Business Expansion. Facilitated business expansion by developing new markets from scratch, including KSA and Iraq. Show less



LibanCall Plus

• Lebanon
• Information Technology & Services
• 1 - 100 Employee

• Chief Commercial Officer

  • Jul 2017 - Dec 2019

  Rendered leadership to steer business operations, encompassing sales and marketing, strategic planning, target setting, regional P&L management, and corporate commercial oversight. Demonstrated entrepreneurial abilities to translate corporate vision into effective strategies that addressed business challenges, supported decision-making, and positioned value-added solutions for success. • Business Expansion. Established and grew the organisation's presence in 7 countries to drive Libancall Plus expansion across MENA. Elevated sales volume by growing VAS / hardware services across the region. • Team Building. Oversaw the delivery of on-brand service across multiple channels to target industry clients while building and leading a 28+ member call centre team. • New Service Launch. Led implementation of a free-of-charge “Ring Back Tone” service proved to be a highly effective revenue generator for both businesses. • Operational Improvement. Maximised ROI and productivity by bringing continuous operational improvements while defining and executing policies and objectives. • Operational Excellence. Drove operational excellence and propelled growth while spearheading key initiatives and fostering partnerships. Show less



MT2 Mobile Technology

• Beirut Governorate, Lebanon

• Chief Commercial Officer & Business Development Manager

  • Nov 2010 - Jul 2017

  Expanded channels and spearheaded new VAS projects by identifying and securing new partners and skillfully negotiating contracts with high-profile clients. Promoted VAS services through local operators while serving as a Blackberry Distributor. • Channels Development. Built channel partnerships to achieve a two-fold increase in business volume and growth. Established channels with GSM operators in the Arabian Gulf region. • Market Share Improvement. Expanded operators’ network from 9 to 30 while elevating market share by 30% in 3 years. • Business Restructuring. Realised a 20% increase in operational margins by redesigning the VAS department. • Organisational Development. Introduced Telco Village Company in Jordan to ensure delivery of diversified telecom services. • Commercial Launches. Developed/led a team of 56+ management and sales professionals to oversee the successful launch of the Zain Jo Franchise stores/handsets and accessories distribution network. • New Market Development. Extended organisational reach by developing Kuwait, Jordan, and KSA markets for the company. Show less



MT2

• Lebanon
• IT Services and IT Consulting
• 1 - 100 Employee

• Chief Commercial Officer

  • Nov 2009 - Jun 2017

  Expanded MT2 network Founder of Telco Village - Jordan Running MT2 operations in the Region Expanded MT2 network Founder of Telco Village - Jordan Running MT2 operations in the Region



Nexcomm Company

• Kuwait

• Executive Director

  • Sep 2005 - Nov 2009

  Assumed executive management responsibilities after acquiring Actel Company; managed license agreement with Zain and expanded VAS services into new markets. Devised acquisition integration strategy and restructured Nexcomm into three companies to deliver telecom services. Won the first and only distribution contract for Blackberry phones across the GCC region. • Nexcomm Company: Led VAS operations, offering services through all major GSM operators in Kuwait, KSA, and Jordan. Delivered double-digit growth for three consecutive years while serving as an Indirect Reseller for Zain and Ooredoo. • Concept Company: Launched nine mobile retail and wholesale stores/workshops in Kuwait. Strategically positioned as the prime Blackberry handsets and accessories distributor in Kuwait; surpassed company sales forecast by 50% in the first year of operation and exceeded monthly gross sales of over $1.5M. Show less



Actel Co

• Kuwait

• Operation Manager

  • Sep 2003 - Aug 2005