Regional Marketing Manager

• Aug 2021 - Present

Head of Experience | South Latina

• Jan 2021 - Aug 2021

Digital Marketing//Marketing IntelligenceACQUISITION- Personalization at scale- Dynamic Content- SEO- Social Media- Website strategy- Paid media alignment & efficienciesTools: Google Analytics, SocialBakers, Sprinklr, Search Console, Semrush, Brightedge, Screaming Frog, etc.MARTECH- Stack Management- Marketing AutomationTools: Marketing Clouds (Microsoft 365, Oracle, Salesforce, Adobe)COMMERCE- D2C- Marketplaces- Retail- Enablers- Social CommerceTools: Kwery, Keyword Repository, PIM, ML, The Asset Bank, etc.CRM- Email & Push Marketing- Loyalty programs- Data Gathering/NurturingTools: MKT Clouds, Responsys, ExactTarget, Eloqua, etc.DATA ANALYTICS- Modelling- Search Scrapping- Social Monitoring & Listening- DashboardsTools: Qlik Sense, Brandwatch, Sysomos, Synthesio, PowerBI, DataStudio, etc.--Clients:- Nestlé, Unilever, Cencosud, AXION energy, DirecTV, Grupo Bimbo, American Express, Xarvio, Syngenta, etc. Show less

Experience Coordinator | South Latina

• Jan 2019 - Jan 2021

Digital Marketing//Marketing IntelligenceACQUISITION - Personalization at scale - Dynamic Content - SEO - Social Media - Website strategy - Paid media alignment & efficienciesTools: Google Analytics, SocialBakers, Sprinklr, Search Console, Semrush, Brightedge, Screaming Frog, etc.MARTECH - Stack Management - Marketing AutomationTools: Marketing Clouds (Microsoft 365, Oracle, Salesforce, Adobe)COMMERCE - D2C - Marketplaces - Retail - Enablers - Social CommerceTools: Kwery, Keyword Repository, PIM, ML, The Asset Bank, etc.CRM - Email & Push Marketing - Loyalty programs - Data Gathering/NurturingTools: MKT Clouds, Responsys, ExactTarget, Eloqua, etc.DATA ANALYTICS - Modelling - Search Scrapping - Social Monitoring & Listening - DashboardsTools: Qlik Sense, Brandwatch, Sysomos, Synthesio, PowerBI, DataStudio, etc.--Clients: - Nestlé, Unilever, Cencosud, AXION energy, DirecTV, Grupo Bimbo, American Express, etc. Show less

Digital Marketing Senior Analyst

• May 2018 - Jan 2019

- Digital media guideline: Planning support. Follow up with the media agency. - Website and microsites: Update of the official webiste’s contents provided by the different internal clients and periodic promotions in the Royal Canin microsites. - Marketing campaigns: Brief colaboration, planning and implementation. Monitoring of campaigns and always-on content on social networks and digital channels of the brand. - CRM B2C: Maintenance support for the internal relationship tool with pet owners. - Google AdWords: Support in the implementation of the Search strategy. - E-mail marketing: Administration of the e.mailing tool and databases of clients / pet owners. - Regional/global projects: Proactive support in the development of digital projects. - Royal Canin Brand guidelines: Internal ambassador in the correct implementation of the global guidelines of the brand in various communications. Show less

Program Manager - Social Selling for Microsoft LATAM

• Sep 2017 - May 2018

Social Selling LATAM Program Manager.Coordination of the Social Selling program for Microsoft in LATAM. Assistance, training and monitoring of Sales Navigator users.Strategic management.Online training. Metrics monitoring and report generation.

Social Media & Listening Specialist for Microsoft LATAM

• May 2017 - May 2018

Microsoft Team LatAmSocial Media & Listening Analyst • Measuring & Reporting.• Focus on insights, learnings & recommendations.• Social Media Monitoring of Account and Campaign performance.• Social Listening Process and Alerts setup.• Identify influential brand advocates.• Identify key trends, topic of discussion, sentiment, user’s perception around the brand.• Preparation of monthly, quarterly, adhoc and opportunity/risks reports for LATAM market.• Understand Competitors strategy. Know who their influencers are. How & what they communicate.• Orientate campaigns based on trend analysis. Show less

Social & Paid Media Analytics Lead

• Jul 2016 - Apr 2017

Clients: Natura Cosméticos, Purina, ESPN, Sancor Seguros, etc.Paid Media Analytics:- Reporting- Tools management.- Google Adwords.- Facebook Business Manager.- Performance report on Facebook, Instagram, Google Display Network, YouTube.Social Media Analytics:- Monitoring of customer accounts and their competences.- Management of Social Media Analytics tools.- Campaign performance analysis.- Reports generation.

Social Listening Lead

• Feb 2016 - Jul 2016

- Responsible for the Social Listening area.- Area coordination.- Digital Media Monitoring.- Tools setup & management.- Online reputation and campaign performance analysis.- Reports generation.- Social networks and web pages data analysis.- Campaign research and monitoring.- Crisis management (alerts setup and followup).- Listening in real time.- Preparation of daily, weekly and/or monthly reports for Avatar clients.

Buzz Monitoring Analyst

• Apr 2015 - Feb 2016

Clients: Natura, Purina, ESPN, Sancor, etc.- Digital Media Monitoring.- Social Listening tools management & setup.- Online reputation and campaign performance analysis.- Reports generation.- Listening in real time.

Account Assistant

• Nov 2014 - Mar 2015

Client: Purina