Facundo Sirolli

Social Marketing Manager at Doppler - Email, Automation and Data Marketing
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Contact Information
us****@****om
(386) 825-5501
Location
Mexico City, Mexico, MX
Skills

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Credentials

  • Email Automation Marketing
    Doppler - Email, Automation and Data Marketing
    Dec, 2021
    - Nov, 2024
  • Certificación en Inbound Marketing
    HubSpot Academy
    Apr, 2020
    - Nov, 2024

Experience

  • Doppler - Email, Automation and Data Marketing
    • United States
    • Marketing Services
    • 1 - 100 Employee
    • Social Marketing Manager
      • Nov 2022 - Present

      - Oversee day-to-day digital marketing strategies, advertising initiatives and events coordination across Spain and LATAM (Mexico, Colombia, Chile, Argentina). - Plan, strategize, develop, and launch marketing programs related to content marketing, branding, and demand-side and supply-side marketing. Innovation process key sponsor.- Perform research and insights, ad spend trends, consumer insights, and competitor analysis to build marketing initiatives for customers and ensure brand success.- Strategize, create, and manage pay-per-click campaigns, ads, and audiences through Facebook Ads Manager, Google Ads, etc, including A/B testing, optimizing ads and campaigns, and monitoring results and spending daily.- Establish and develop strategic relationships and alliances with partners and brands such as Salesforce, VTEX, MercadoPago, Shopify, Tiendanube, PrestaShop. Show less

    • Social Media Lead
      • Dec 2021 - Nov 2022

      - Plan, develop and strategize social media activities establishing short and long-term goals and achieve audience growth and engagement.- Conduct market research and benchmark analysis to constantly understand audience needs, communicating findings to key decision-makers and promote differentiated value proposition.- Supervise visual and content creation for social media (Instagram, Facebook, Twitter, LinkedIn, YouTube, TikTok) monitoring performance and turning insights into actionable plans.- Attend and organize networking events, creating strategic identification of business opportunities and monitoring of objectives.- Define and develop the influencer strategy including selection process aligning to Doppler and partner brand guidelines. Show less

  • Kuepa
    • Mexico
    • Higher Education
    • 100 - 200 Employee
    • Teacher in Bachelor of Marketing
      • Mar 2023 - Present

      Professor of Advertising Campaigns I and II, and Consumer and Product Analysis. Professor of Advertising Campaigns I and II, and Consumer and Product Analysis.

  • Expensas Pagas
    • Argentina
    • Financial Services
    • 1 - 100 Employee
    • Marketing Coordinator
      • Jun 2019 - Jan 2022

      - Create and execute marketing strategies and campaigns for online financial services, including: Customer Communication, CRM, PR, Social Media, Marketing Automation. - Collaborate with the Commercial team for new product launch and drive strategic planning to boost sales and achieve operational expansion. - Ensure brand messages are consistent across all channels and marketing materials, conducting periodic audits. - Communicate email campaign objectives, timelines, and deliverables to Sales team, and provide instructions for use or promotion - Support day-to-day social media management and content creation, analyzing post performance, success rates and suggest campaign proposals based on audience engagement. Show less

  • Renault
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Communications Lead
      • Jan 2017 - Jun 2019

      - Design and develop communications strategies and materials focused on social media interaction and create engagement, leading a team of 9 direct reports. - Coordinate and plan online and offline campaigns from concept creation to execution. - Design advertising and promotional actions together with the Commercial and Marketing teams. - Design and develop communications strategies and materials focused on social media interaction and create engagement, leading a team of 9 direct reports. - Coordinate and plan online and offline campaigns from concept creation to execution. - Design advertising and promotional actions together with the Commercial and Marketing teams.

  • Remark Paint
    • Design Services
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • May 2016 - Jul 2017

      - Development of digital strategy for the brand. - Positioning and launching of the new product on digital platforms. - Optimization of campaigns and performance on digital platforms. - Social Media content creation. - Development of digital strategy for the brand. - Positioning and launching of the new product on digital platforms. - Optimization of campaigns and performance on digital platforms. - Social Media content creation.

Education

  • Universidad Caece Mar del Plata
    Licenciado en Publicidad, Publicidad
  • Universidad Nacional de Mar del Plata
    Esp. en Marketing, Administración y gestión de empresas, general
    2020 - 2020

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