Experience

SYNNEX

• United States
• IT Services and IT Consulting
• 200 - 300 Employee

• Marketing Manager, Latin America

  • Dec 2018 - Present



Xerox

• United States
• Business Consulting and Services
• 700 & Above Employee

• Marketing Manager

  • Mar 2015 - Feb 2018

  • Lead the development of digital marketing strategy for Xerox Distribution Group, creating an effective strategy for the Latin America region.• Develop incentive-based sales program for strategic partners to drive efficiency and enhance profitability• Oversee formulation of company’s $100M+ multi-partner sales network.• Develop company-leading digital strategy supporting two concurrently running programs, one time-based and one perpetual program; these programs have become corporate benchmarks within emerging markets.• Direct experiential marketing initiatives for the organization, customer engagement programs, partner kick offs, and internal events.• Responsible for $2MM annual marketing budget across all lines of business.• Drive the regional implementation of web-based channel sales rewards initiative designed to optimize value proposition and maximize wallet share from key resellers and portfolio of clients.• Develop, execute, and monitor strategic marketing efforts across SEM, SEO, online display, digital lead generation, and social media; leading digital transformation initiatives for the business unit.• Successfully leverage marketing campaigns to drive 15% YOY growth across the Xerox technology portfolio, fostering increased lead generation and sales opportunity for market share expansion.• Serve as primary point of contact (POC) for coordination with partner Print and Digital Media agencies, collaborating on the development of regional advertising plans and media mix selection for maximum ROI.



Envision Peripherals, Inc. (Philips AOC Displays and Peripherals)

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Business Development Manager

  • Mar 2013 - Mar 2015

  • Closely collaborated with the multi-brand channels to drive product sales, developing innovative methodologies for the rollout of value-added technologies; conducted training and managed technical escalations, pricing, targeted solution packaging, position strategies and tactical plans for each country.• Directed a group of Merchandisers and Promoters across various Latin American countries in the oversight of retail operations, serving business-to- business (B2B) and business-to-consumer (B2C) markets. • Assumed dual Product Manager/Channel Marketing Manger roles, formulating product segmentation/positioning models and defining the competitive landscape. • Forecasted inventory figures, defining pricing, promotion and channel strategy, product lifecycle (inception, launching and end of life); outlined product needs, leading various media discussions. • Played a vital role in global meetings in Taiwan, presenting results while learning about innovative trends; developed profitable relationships with Chinese factory/the sales force in Miami. • Executed a challenging control system for inventory reports of sell in/sell out in Latin America retail; channeled customers to increase the sales.



Samsung Electronics

• South Korea
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Marketing Manager for Storage and Monitors Division

  • Jul 2008 - Feb 2013

  • Developed marketing budget based on preceding results, wholesale forecast, current market situation and company objectives; specified direction, funding and budgetary control or sales managers, implementing promotional programs for retail customers.• Observed and investigated marketing spending across multiple customers and countries, creating winning solutions and maximizing return on investment.• Generated critical demand while formulating product awareness. • Directed a $1M annual marketing budget across all storage products, managing the communication of new product launches, promotions and brand initiatives at point of sale; productively leveraged marketing campaigns, producing 20% YOY growth the sales opportunity for market share expansion. • Assumed the primary point of contact (POC) for coordination with marketing agencies, collaborating on the development of regional advertising plans and media mix selection. • Improved market share and led various store-level contests, incentives, promotions and training programs.



OCASA

• Argentina
• Transportation, Logistics, Supply Chain and Storage
• 700 & Above Employee

• Sales Manager

  • Jan 2000 - Aug 2008

  • Profitably increased sales volume by 70% in a two year period; evaluated domestic and international market, leading account management efforts by constantly considering innovative cost effective solutions while building strategic relationships with current and perspective customers. • Managed strategic accounts, supporting the BD team nationwide; executed effective commercial strategy by understanding consumer needs. • Educated, trained and supported the sales force during implementation of SAP in the commercial department; managed 100+ accounts in New York, New Jersey and Latin America. • Entered challenging competitions with the largest logistics companies in the most demanding markets in the US; produced direct contacts with the customers, resolving problems while improving the sustainability efforts and prompt delivery.