Senior Account Director

• Jul 2023 - Present

Account Director | Brand Experience

• Apr 2022 - Present

- Relationship managed six key clients, including the top two clients - Clients: Heineken Ireland, Japanese Tobacco International, Unilever, Edward Dillon, Currys Ireland - Controlled circa €1M annual spend - Led a team of 3 staff (52+ indirect) - Managed agencies (media buying and planning, PR, production, advertising, design, branding) - Contributed to pitches and strategic planning for existing and new clients - Managed 2 new product launches (brand experience, experiential marketing, events, staffing, branding) - Overachieved GP target by 8% in 2022 - Gained insights in Irish law and restriction re: advertising and promoting nicotine and alcohol products Client projects led: - Heineken Ireland (Orchard Thieves, Heineken 0.0, Birra Moretti and Birra Moretti Zero) - Japanese Tobacco International - JTI (Logic and Nordic Spirit) - Unilever (graze and Pot Noodle) - Edward Dillion (Jack Daniels, Bacardí, Bombay Sapphire, Tails) - Currys Ireland - FM104 - Pizza Hut Client awards: - APMC 2023 Silver Star in the category Alcoholic Beverages & 0.0 Alternatives for the Orchard Thieves Fox's Den (2022) - APMC 2023 Silver Star in the category Best Experiential for the Orchard Thieves Fox's Den (2022) Show less

Senior Account Manager

• Apr 2021 - Apr 2022

Clients: - Heineken Ireland (Pure Piraña, Orchard Thieves, Heineken 0.0, Birra Moretti Zero, Island's Edge) - Japanese Tobacco International - JTI (Logic and Nordic Spirit) - Currys - Richmond (FULFIL, Crispy) - FM104 Clients: - Heineken Ireland (Pure Piraña, Orchard Thieves, Heineken 0.0, Birra Moretti Zero, Island's Edge) - Japanese Tobacco International - JTI (Logic and Nordic Spirit) - Currys - Richmond (FULFIL, Crispy) - FM104

Director and Founder

• Apr 2015 - Dec 2020

- Founded PR and brand marketing consultancy - Set-up two offices. Built and led a team of 6 staff. Held full P&L responsibility for 7-figure turnover - Built a portfolio to 33 clients (entertainment, retail, hospitality) e.g., Radisson RED, Lotto, Virgin Active - Won Entrepreneur of the Year Award (2018) - Delivered brand strategies/campaigns, crisis communications, PR, and event management services - Managed creative conceptualisation for client/brand events, media kits, photo shoots, campaigns/projects - Oversaw social media management (Facebook, Instagram) - Spoke at client events e.g., Operation Smile South Africa - Managed inaugural World Koesister Day, generating millions in brand awareness and PR - Conceptualised and ran #PlusIsEqual fashion show, 1st plus-size men's fashion show in South Africa My client list included some of South Africa's finest and top lifestyle and entertainment personalities and brands, as well as sought-after MCs, industry thought leaders, entertainers, influencers, content creators, and keynote speakers. Show less

Brand Marketing and PR Manager - Style

• Jun 2012 - Mar 2015

- Set-up new function in South Africa. Localised, activated, and managed global campaigns - Led a team of 3-staff. Controlled €1M budget - Oversaw media buying (print, OOH, broadcast) - Grew brand awareness YoY, including geographies with Nike stronghold - Launched two annual national campaigns, generating €250K+ media/PR coverage - Launched and managed adidas South Africa’s first experiential space - Organised and event managed Unite Joburg concert, featuring Danny Brown - Oversaw adidas Originals Women’s Collection SS14 and FW14 Media Day (first of its’ kind) - Ran Influencer Programme for adidas Originals South Africa - Managed 4-6 new product launches annually - Edited AREA3 Broadsheet (quarterly publication) - Oversaw fashion media collaboration - Sneaker Freaker adidas Originals SA collaboration - Managed All Originals Spring Summer Fashion Show (2013) - Recipient of Single Strategic Project Business and Arts South Africa Award (2013) - Led localised brand campaign #represent Full list of projects I led, managed and coordinated: - Unite Joburg featuring Danny Brown - adidas Originals Women’s Collection SS14 and FW14 Media Day - Brand Ambassador Programme for adidas Originals South Africa - Run Thru Time footwear launch - ZX Flux footwear launch - AREA3 (retail and media hub in Johannesburg) - AREA3 Broadsheet (quarterly publication) - Sneaker Freaker adidas Originals SA collaboration - All Originals Spring Summer '13 Fashion Show - Women's Media Day - I Art Joburg (winner of the Single Strategic Project Business and Arts South Africa (BASA) Award in 2013) - #represent (brand campaign) Show less

Senior Account Manager

• Mar 2011 - May 2012

- Developed PR and event strategies to generate coverage (TV, radio, print, newsprint, online) - Compiled press releases and media lists, developed media kits - Functioned as media liaison - Managed event and RSVP on behalf of clients - Managed suppliers (photographers, graphic designers, event coordinators) - Clients: adidas South Africa, Avusa Media, SABMiller, American Express Clients I managed: - adidas South Africa: PR for Style and Performance, media kits, brand ambassador liaison - Avusa Media TRADE: PR - Avusa Media LIVE: PR - SABMiller: PR, custom projects, coordination of photo shoots, event and RSVP management - American Express GlobalTravel Card: PR, media kits, event and RSVP management - Commuter Transport Engineering: B2B and trade PR Show less

Copywriter

• 2008 - Jun 2011

Copywriting, editing and journalism services carried out for: - Amarula - Altech Autopage Cellular - VIBEZ Entertainment Magazine - Goldcrest - Huggies - Cyest Analytics - Pets Snuggle Ups - Theme Creations - 4Square - JHBLive (live event reporter) Copywriting, editing and journalism services carried out for: - Amarula - Altech Autopage Cellular - VIBEZ Entertainment Magazine - Goldcrest - Huggies - Cyest Analytics - Pets Snuggle Ups - Theme Creations - 4Square - JHBLive (live event reporter)

Senior Account Manager

• Aug 2007 - Feb 2011

- Developed PR and event strategies to generate coverage (TV, radio, print, newsprint, online) - Compiled press releases and media lists. Functioned as media liaison - Attended annual PR conferences on behalf of Transitions Optical (Portugal, France) - Woolworths SA: Managed PR for CSR, occasions (Valentine's Day, Christmas), fashion launches - Transitions Optical: Functioned as EMEA PR Hub Manager - Fair Cape Dairies: Oversaw PR and monthly newsletter copywriting - HIP2B²: Oversaw PR for magazine and TV show. Managed brand ambassador programme Client portfolios I managed: - Woolworths South Africa: PR for CSR initiatives, special occasions (e.g. Valentine's Day, Christmas, Easter, etc.), food and fashion launches - Transitions Optical: Strategy, PR, EMEA PR Hub Manager, brand ambassador management - Fair Cape Dairies: PR and monthly newsletter copywriter - HIP2B²: Strategy, PR for magazine, TV show, and brand ambassador programme, as well as brand ambassador liaison and trainer - Hectic Nine-9: PR, and presenter introduction training - New Media Publishing: PR - MySchool MyVillage MyPlanet: PR - Dalen Lance: Publicity and strategy Show less

Author

• 2009 - 2009

Marketing Coordinator

• Jul 2005 - Aug 2007

On behalf of the CEO, COO and Marketing Director I liaised with senior role players working at: - The Cape Town Stadium 2010 project - Victoria & Alfred Waterfront - Old Mutual - Shell On behalf of the CEO, COO and Marketing Director I liaised with senior role players working at: - The Cape Town Stadium 2010 project - Victoria & Alfred Waterfront - Old Mutual - Shell

PPC and Affiliate Marketing Manager

• Jul 2004 - Jul 2005

I managed the PPC and affiliate marketing for the following clients: - Hertz Car Rental (South Africa Division), - UK Lottery, and - storm Telecommunications. *Quirk eMarketing is now known as Mirum. I managed the PPC and affiliate marketing for the following clients: - Hertz Car Rental (South Africa Division), - UK Lottery, and - storm Telecommunications. *Quirk eMarketing is now known as Mirum.