Financials & Investor Relations Officier

• Mar 2023 - Present

Strategic Operation Manager

• Jun 2022 - Mar 2023

Digital Advisory & CX for B2B industries.We implement Integrated Marketing Solutions for highly-engineeredecosystems.As strategic operation manager I took on the responsibility of: - Analysis, planning, coordination and optimization of management activities - Strategies, policies and planning of development activities - Budgeting, ROI and P&L projection activities- Human resources development and training activities- Evaluation and development of Stock Option and Incentive programs- Team coordination in performance management, forecasting and reporting- Management and coaching on negotiations and negotiations with Business Partners- New business and upselling strategies and operations- Investor Relations and Corporate PR- Strategic Key Accounting on existing customers- Team monitoring and Performance Review activities with a view to Quality Control- Analysis and Implementation on the control system (with drill-down on Revenue-by-Service / Sector - Profit-by-Client / Service / Sector) Show less

Marketing & Communications Manager

• May 2020 - Oct 2022

“We are tactical craftsmen. We make awesome tailored gear so that you can focus on your real targets, in every scenario: outdoor activities, private security or tactical operations. Without distractions.” In this role i was responsible for study, develop and deploy the new fast growing marketing strategy of the company with a target of +100% turnover, new commer-cial offer, lead generation and platform's services strategic boost & costs optimization in 12 month time. I was responsible for directing 5 person team. Recognised for improving turnover rates + 90% turnover rates in 12 month Defense_Adventure_Rescue Show less

Head Of Marketing Communications Department

• 2019 - 2020

Holyfreedom is worldwide recognized as a stylish, contemporary and design oriented 100% Italian company, born to be “partner in crime” of everyone freedom. The use of very colorful and highly original graphics, combined with technical contents under the casual look of accessories and clothing and, finally, precious packaging studyed to maximize retail shopping experience, make the products a milestone in worldwide motorcycle accessories industry for freedom lovers! Holyfreedom is expanding its product catalogue by introducing new lines of certified leather jackets, gloves, handmade certified jet helmets, and finally jewelry. Holyfreedom is present in its own digital universe and “ ready to touch” in Holyfreedom lovers shops in over 60 countries all over the world, from Mexico to Japan. Stay in touch! Show less

Head Of Marketing Communications Department

• 2018 - 2019

Eleva Group is a management consultancy firm in Hospitality and F&B Industry based in Florence - Italy. In this role, hired for a temporary project, I was responsible for the study, development and execution of the new marketing and communication strategy, the strategic redefinition of the development of the digital platform, with the aim of redefining all the costs of the area of competence and a reshaping of all digital metrics which saw 6-month increases of over 600% across all channels. Eleva Group is a management consultancy firm in Hospitality and F&B Industry based in Florence - Italy. In this role, hired for a temporary project, I was responsible for the study, development and execution of the new marketing and communication strategy, the strategic redefinition of the development of the digital platform, with the aim of redefining all the costs of the area of competence and a reshaping of all digital metrics which saw 6-month increases of over 600% across all channels.

Head of Marketing and Sales Department

• Mar 2017 - Feb 2018

Fazland is one of the main Italian Internet Start Up companies in B2B lead generation industry with over 6,000 k raised from investment funds in 2017, among the main shareholders is AD FOR VENTURES - the Mediaset group media for equity found. In this role, hired for an annual project, I was responsible for the study, development and execution of the new high-growth marketing strategy at the most delicate moment in the life of the start-up, with a target of + 100 % turnover increase, the definition of the new commercial offer, the identification of new B2B customers (lead generation), the strategic redefinition of the development of the proprietary digital platform and the optimization of costs with a time horizon of 12 months. In the first 6 months, the company reached 80% of the expected result and at 12 months we reached 120%; my sales team consisted of 18 people. Show less

Head of Marketing Communications

• 2014 - 2017

Stardea Vemedia Consumer Health is one of the leading Italian pharmaceutical companies in the marketing of nutraceuticals and supplements; in this role I was responsible for the study, development and execution of the new consumer marketing strategy, of the new commercial guidelines with a new approach related to the company's digitalization project. With my team we defined all the new guidelines for the new traditional, web and social communication by studying and implementing the omnichannel marketing strategy. I helped develop all the digital training areas of the sales force (140 people) with a daily intervention and monitoring of the performance of the various channels, I evaluated and directed all the financial activities of my area in terms of budget management and ROI / P&L projection; all these activities were preparatory to an M&A operation after which Stardea became part of the Dutch group Vemedia Consumer Health BV, for which, following the acquisition, I collaborated in defining the new digital training strategies of the group internationally. Show less

Head of Marketing, Communications & Digital, EMEA

• 2005 - 2013

In this role, as advisor, I was responsible for the study, development and execution of the new Italian and European B2B marketing and communication strategy, the definition of the new digital commercial offer, the identification of new B2B customers (lead generation), the strategic redefinition of the development of the proprietary digital platform and the optimization of the costs of the marketing department; I directed all the digital training areas of the sales force (60 people) with a daily intervention and monitoring on the performance of the various channels, I evaluated and directed all the financial activities of my area in terms of budget administration and ROI / P & L projection . I coordinated all European on / off line promotional and public relations activities, working closely with agencies and consultants. In addition to this, I have conducted negotiations and negotiations with distributors and partner companies managing the communication of the entire trade channel, organizing financial reporting for the board with monitoring of performance and sales forecast in the digital environment. Show less

Founder and CEO

• 1997 - 2005

Account manager

• 1987 - 1997

Junior, Senior, Executive for various companies throughout IT, UK Junior, Senior, Executive for various companies throughout IT, UK