Experience

GM24ITALIA

• Italy
• Business Consulting and Services
• 1 - 100 Employee

• • Jan 2022 - Present

  In charge of Programming and Omnichannel Campaigns operations (TV and e-commerce).Reporting into the Planning&Digital director I closely work with Sales planning, Merchandising, Content, On Air Talent and Digital teams.Key Responsibilities:• Creating and managing the Program Grid and the Omichannel Campaign calendar• Managing the placement of 120+ brands, 100+ sales drivers and 40+ sales campaigns on a yearly basis• E-mail marketing replatforming, strategy definition and management• TV, e-mail and e-commerce analytics• Project manager for the switch over to the new e-commerce platform Show less

• • Dec 2018 - Dec 2021

  Working in the Campaign & Programming team and responsible for the Program Grid and the Highlight Calendar creation. Key Responsibilities: • Creating the Program Grid and the Campaign calendar according to the Omnichannel strategy, to the campaign plan and to the sales driver plan• Daily monitoring the sales performances to identify potential areas for development



Betclic Group

• France
• Gambling Facilities and Casinos
• 700 & Above Employee

• • Mar 2016 - Nov 2018

  Responsible for the development and implementation of the CRM strategy in regulated markets (Italy and Portugal). Reporting into the Head of Operations I closely worked with IT, acquisition, product, VIP, content, studio and customer support teams.Key Responsibilities:• Deliver CRM planning and execution for all campaigns.• Improve core CRM metrics across all channels and countries (Churn, ARPU, LTV, X-sell, upsell, NPS)• Manage all customer lifecycle communications across all channels (website, email, SMS, push notifications, real-time messaging).• Analyse and evaluate all activity to ensure continuous improvement and identify opportunities for growth.Main achievement in role:✓ Impressive database migration from non-regulated to a regulated environment (including CRM flows design, IT specs for matching regulator’s requests, onboarding communications, analytics) Show less

• • Mar 2015 - Feb 2016

  Responsible for the development and implementation of the CRM strategy in the italian market.Reporting into the Head of Italy I closely worked with IT, acquisition, product, VIP, content, studio and customer support teams.

• • Oct 2013 - Feb 2016

  Responsible for the development and implementation of the gaming product marketing strategy in the Italian market. Reporting into the Head of Italy I closely worked with IT, acquisition, CRM, VIP, content, studio and customer support teams.Key Responsibilities:• Full P&L ownership.• Ensuring strong ROI in line with business objectives.• Developing product marketing campaigns and promotions.• Maximising the profitability of all Product campaigns and promotions through strong analysis, planning and execution.• Define the digital product strategy and work on the product development roadmap, in strong collaboration with the Senior management.• Build strong relationships with key stakeholders (Senior management, Marketing, PO and partners).• Focusing on excellent customer experience across all touchpoints.Main achievements in role:✓ 15% reduction in churn within the first quarter.✓ 25% reduction in product retention costs.✓ First ever mobile site certification and launch. Show less



Neomobile

• India
• Advertising Services
• 1 - 100 Employee

• Digital Product Manager

  • Apr 2012 - Sep 2013

  Responsible for the gaming products management ensuring the best web and mobile player experience, along with their full compliance to the AAMS regulation. Reporting into the CEO I closely worked with IT, acquisition, CRM, creativity and customer support teams. Key Responsibilities: • Product launch and development • Product technical specifications • Design of improvements and new features for front-end and back-end • Study and design of the user interface and experience • Business KPI tracking, documentation and analysis • Promotional plan definition and execution • Creativity management • Web and mobile sites content management (including SEO) • Direct email marketing strategy and execution • Product budgeting • AAMS regulatory documentation Show less



Sportingbet

• Product Marketing Manager - Italy

  • Sep 2008 - Mar 2012

  Responsible for the gaming products management. Key Responsibilities: • Product launch and development • Product technical specifications • Design of improvements and new features for front-end and back-end • Study and design of the user interface and experience • Business KPI tracking, documentation and analysis • Promotional plan definition and execution • Creativity management • Web sites content management (products, landings and SEO blogs) • Direct email marketing strategy and execution • Product budgeting • AAMS regulatory documentation Show less



Promocal S.r.L.

• Web Marketing Manager

  • Jan 2005 - Jul 2008

  Responsible for the corporate website, customers acquisition and retention by managing: • SEM • SEO • Newsletters and DEM • Corporate blog • Online PR Responsible for the corporate website, customers acquisition and retention by managing: • SEM • SEO • Newsletters and DEM • Corporate blog • Online PR



e-Crew S.r.L.

• Co-Founder and Project Manager

  • Dec 2001 - Dec 2004

  Startup founding partner and responsible for E-Government projects management. In charge of the design and deploy of a “Citizen centric” framework for public institutions' websites. Startup founding partner and responsible for E-Government projects management. In charge of the design and deploy of a “Citizen centric” framework for public institutions' websites.



I-Commerce S.r.L.

• Digital Content Editor

  • Oct 1999 - Nov 2001

  News channel editor for italiani.it community, one of the first Italian e-commerce devoted to the promotion and sale of “Made in Italy” products. News channel editor for italiani.it community, one of the first Italian e-commerce devoted to the promotion and sale of “Made in Italy” products.