Experience

Coral

• Italy
• Machinery Manufacturing
• 1 - 100 Employee

• Responsabile web e digital marketing

  • Jan 2022 - Present



Bolaffi

• Italy
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• E-commerce and direct marketing manager

  • Aug 2007 - Jan 2022

  Development of business and direct marketing strategies. Design and implementation of advertising campaigns on magazines and daily newspapers aimed at new customers recruiting. Identification and management of channels for prospect customer acquisition. Design and implementation of online and offline direct marketing campaigns for promotion of single products, publishing initiatives and continuity program subscription. Campaign management (starting concept, copywriting and art direction, coordination of printing services, packaging and delivery), redemption analysis, planning and management of periodical re-launch. Coordination of activities with agencies / studies for the graphical and technical development of promotions. Development and management of the marketing plan. Media planning. Customer Relationship Management: organization and management of registries database (500,000 names). Monthly customers monitoring. Training management of Customer Service operations staff (four resources). Planning and coordination of phone recalls through management of an internal call center (consisting of five operators). Planning and coordination of customers development through progressive upgrades and management of a three people sales team. Organization and management of the company's participation in events, conventions, fairs and trade shows. Concept of editorial and collectible products. Show less



Opera s.r.l.

• Torino, Italia

• Copywriter

  • Jan 2006 - Jul 2007

  Redazione testi per campagne pubblicitarie. Redazione comunicati stampa. Principali clienti: Gruppo Fondiaria Sai, Enel, Eni, Ariston, Sitaf, SKF. Redazione testi per campagne pubblicitarie. Redazione comunicati stampa. Principali clienti: Gruppo Fondiaria Sai, Enel, Eni, Ariston, Sitaf, SKF.



Marcopolo

• Italy
• Advertising Services
• 1 - 100 Employee

• Marketing Assistant

  • Jun 2004 - Dec 2005

  Marketing Assistant per Agenzia di Pubblicità Business to Business. Realizzazione e coordinamento campagne pubblicitarie below the line per Ahlstrom, SKF, MGA Cosmetici, Sofinter. Marketing Assistant per Agenzia di Pubblicità Business to Business. Realizzazione e coordinamento campagne pubblicitarie below the line per Ahlstrom, SKF, MGA Cosmetici, Sofinter.



Armando Testa

• Italy
• Advertising Services
• 100 - 200 Employee

• Customer Service

  • Jan 2003 - Jun 2004

  Servizio clienti (accounting) per Fiat Auto s.p.a., Caviro, Manetti/Roberts. Servizio clienti (accounting) per Fiat Auto s.p.a., Caviro, Manetti/Roberts.



Dolci Advertising s.r.l.

• Torino, Italia

• Copywriter

  • Oct 2001 - Dec 2002

  Copywriting per campagne pubblicitarie above/below the line. Principali clienti: Toyota Motors, Auchan, Torino Calcio, FisioCenter, Melablu, Decoderm, Dermatrophine. Copywriting per campagne pubblicitarie above/below the line. Principali clienti: Toyota Motors, Auchan, Torino Calcio, FisioCenter, Melablu, Decoderm, Dermatrophine.



Saal Comunicazione

• Marketing Assistant

  • 2001 - 2001