Fabio Guaricci

Founder and Creative Director at TOY Design™
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Contact Information
us****@****om
(386) 825-5501
Location
Acquaviva delle Fonti, Apulia, Italy, IT
Languages
  • Italiano Native or bilingual proficiency
  • Inglese Full professional proficiency

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SELINA BERTOLA

Fabio drives his passion, his energetic and enthusiastic attitude in his work. Passion and knowledge with a huge smile is what defines him!

Enrico Bosa

Fabio is a great guy, i really appreciate his different point of view. He is always looking the problems as positive possibilities. Great collaborator.

Georges Aramouni

I had the opportunity of working with Fabio at Giovannoni design; it was a great opportunity to meet a highly creative and energetic designer with a playful and fun approach to product design!

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Experience

    • Italy
    • Design Services
    • 1 - 100 Employee
    • Founder and Creative Director
      • Oct 2015 - Present

      TOY is a design agency that operates in the toy industry worldwide. Fabio founded TOY after more than 10 years of experience as professional toy inventor, design manager and brand strategist. TOY's design methodology is scientifically-relevant and benefits from Fabio's expertise in meta-design practices coming from his academic and professional activity. https://www.toy-design.com TOY is a design agency that operates in the toy industry worldwide. Fabio founded TOY after more than 10 years of experience as professional toy inventor, design manager and brand strategist. TOY's design methodology is scientifically-relevant and benefits from Fabio's expertise in meta-design practices coming from his academic and professional activity. https://www.toy-design.com

    • Italy
    • Research Services
    • 700 & Above Employee
    • Professor
      • Sep 2018 - Present

      Co.Meta is the Meta-Design course in the 2° year of the Industrial Design course at Politecnico di Milano held by Professors Venanzio Arquilla, Davide Genco and Fabio Guaricci. The educational purpose is to allow students realize the potential of design to impact socially by targeting their efforts in product-system projects to improve the quality of life of people with autism. Learn more at https://www.designhub.it/cometa/

    • Teaching Assistant
      • Sep 2010 - Sep 2018

      Co.Meta is the Meta-Design course in the 2° year of the Industrial Design course at Politecnico di Milano held by Professors Venanzio Arquilla and Giuliano Simonelli and co-tutored by Davide Genco and Fabio Guaricci. The educational purpose is to allow students realize the potential of design to impact socially by targeting their efforts in product-system projects to improve the quality of life of people with autism. Learn more at https://www.designhub.it/cometa/Co.Meta is partnered by the Trentino Autism Foundation and POLIsocial, the program of social responsibility of Politecnico di Milano, within an experimental peer/open and problem-based educational approach that is also a case-study in the scientific community of design and education. Show less

    • Germany
    • Book and Periodical Publishing
    • 400 - 500 Employee
    • Toy Design Consultant
      • Feb 2020 - Mar 2020

      External member for an 8 weeks innovation campus in a team framework with different company areas for the development of new product ideas on existing lines. External member for an 8 weeks innovation campus in a team framework with different company areas for the development of new product ideas on existing lines.

    • Italy
    • Professional Training and Coaching
    • Head Of Marketing Communication
      • Jan 2017 - Feb 2020

      The Hoffman Institute is a global educational and coaching program for the self development and evolution. Many participants see the Hoffman Process as the transition point between their life as it was, and their life as they would like it to be. _assignments: Corporate Identity, Brand Strategy, Event Management, New Business, Consumer Engagement, Social Media Management, Web Marketing, SEO, SEM The Hoffman Institute is a global educational and coaching program for the self development and evolution. Many participants see the Hoffman Process as the transition point between their life as it was, and their life as they would like it to be. _assignments: Corporate Identity, Brand Strategy, Event Management, New Business, Consumer Engagement, Social Media Management, Web Marketing, SEO, SEM

    • Italy
    • Higher Education
    • 1 - 100 Employee
    • Project Leader - Advanced Design and Processes Workshop
      • Sep 2018 - Oct 2018

      The workshop in collaboration with Kinder/Ferrero, tutored by Marta Alves and mentored by Emmanuel Calderòn, has been focussed on the development of new toy concepts for Kinder Surprise and Merendero lines. The workshop in collaboration with Kinder/Ferrero, tutored by Marta Alves and mentored by Emmanuel Calderòn, has been focussed on the development of new toy concepts for Kinder Surprise and Merendero lines.

    • Product and Project Manager
      • Oct 2015 - Dec 2016

      The Trentino Autism Foundation within a cooperation with the CoMeta Lab of Politecnico di Milano is developing a profit+non-profit project to support its activities to help patients, caregivers and families involved directly and indirectly with autism. _assignments: market analysis, benchmarking, SWOT analysis, product strategy, brand strategy, brand identity, art direction, graphic development, product development. _industry: non-profit foundation The Trentino Autism Foundation within a cooperation with the CoMeta Lab of Politecnico di Milano is developing a profit+non-profit project to support its activities to help patients, caregivers and families involved directly and indirectly with autism. _assignments: market analysis, benchmarking, SWOT analysis, product strategy, brand strategy, brand identity, art direction, graphic development, product development. _industry: non-profit foundation

    • Design & Strategy Consultant
      • Jan 2009 - Sep 2015

      _areas: strategy, branding, product, toys. _tasks: Concept development, Toy Design, Industrial Design, Design Strategy, Benchmarking, Brand Strategy, Brand Identity, Graphic Design, Web Design, Social Media. _industries: toys, furniture, consultancy, sport, pavings, crafts, home accessories, web. _areas: strategy, branding, product, toys. _tasks: Concept development, Toy Design, Industrial Design, Design Strategy, Benchmarking, Brand Strategy, Brand Identity, Graphic Design, Web Design, Social Media. _industries: toys, furniture, consultancy, sport, pavings, crafts, home accessories, web.

    • Switzerland
    • Manufacturing
    • 1 - 100 Employee
    • Toy Design & Strategy Consultant
      • Apr 2014 - Jan 2015

      _assignments: concept development, toy design, 3D modelling, rendering, CMF, packaging, display, market analysis, benchmarking, design strategy, graphic development. _industry: toys _assignments: concept development, toy design, 3D modelling, rendering, CMF, packaging, display, market analysis, benchmarking, design strategy, graphic development. _industry: toys

    • Consumer Goods
    • 1 - 100 Employee
    • Toy Design Consultant
      • Jan 2014 - Dec 2014

      _assignments: concept development, toy design, 3D modelling, market analysis, benchmarking, design strategy. _industry: toys _assignments: concept development, toy design, 3D modelling, market analysis, benchmarking, design strategy. _industry: toys

  • milaniwood - Tamil snc
    • Monte Marenzo (LC)
    • Toy Designer & Startup Manager
      • Jan 2007 - Dec 2009

      _assignments: concept development, toy design, 3D modelling, rendering, CMF, packaging, display, exhibitions, market analysis, benchmarking, SWOT analysis, design strategy, brand strategy, brand identity, art direction, graphic development. _industry: toys _assignments: concept development, toy design, 3D modelling, rendering, CMF, packaging, display, exhibitions, market analysis, benchmarking, SWOT analysis, design strategy, brand strategy, brand identity, art direction, graphic development. _industry: toys

    • Designer
      • Sep 2006 - Jan 2007

      _tasks: Product, Graphic and Exhibition Design. _industry: design consultancy _customers: Bisazza, Edra, Il Bagno Alessi, Nestlè, Toto. _tasks: Product, Graphic and Exhibition Design. _industry: design consultancy _customers: Bisazza, Edra, Il Bagno Alessi, Nestlè, Toto.

  • Fois&Lia
    • Milan Area, Italy
    • Design Intern
      • 2005 - 2006

      _tasks: Industrial Design, Product Development, Brand Strategy, Brand Identity _industry: design consultancy _customers: Roca, Hermes, Paola Lenti, Tom Dixon _tasks: Industrial Design, Product Development, Brand Strategy, Brand Identity _industry: design consultancy _customers: Roca, Hermes, Paola Lenti, Tom Dixon

Education

  • Politecnico di Milano
    Industrial Design, Industrial Design
    2000 - 2006
  • LUDI Training School - Play for Disabilities
    Member of LUDI Network, Toy Design for Disabilities
    2018 -
  • Norwegian University of Science and Technology (NTNU)
    Borsa di studio Erasmus, Industrial Design
    2003 - 2004
  • Liceo Classico "P.V. Marone" Gioia del Colle (Ba)
    Maturità Classica
    1994 - 1999

Community

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