Experience

Dom Rock

• Brazil
• IT Services and IT Consulting
• 1 - 100 Employee

• Head of Brand and Design, Co-Founder

  • Jan 2018 - 6 years

  São Paulo Area, Brazil Creative leader engaged and responsible for solving complex problems trough design along with communication and branding solutions, focused on providing content and interactive experiences involving big data and artificial intelligence. Achievements: 1. TOP 10 Big Data 2020, 2021, 2022. Ranking 100 Open Startups Brasil. 2. Hubble 2019 3. Algar Ventures Open 2018 - Endeavor Scale-Up program 4. EDP Starter Brazil 2018 - Innovation program (winner). 5. PitchGov 2.0 2018… Show more Creative leader engaged and responsible for solving complex problems trough design along with communication and branding solutions, focused on providing content and interactive experiences involving big data and artificial intelligence. Achievements: 1. TOP 10 Big Data 2020, 2021, 2022. Ranking 100 Open Startups Brasil. 2. Hubble 2019 3. Algar Ventures Open 2018 - Endeavor Scale-Up program 4. EDP Starter Brazil 2018 - Innovation program (winner). 5. PitchGov 2.0 2018 (winner). Show less



Edelman Brasil

• Brazil
• Public Relations and Communications Services
• 100 - 200 Employee

• Creative Director

  • Dec 2014 - Dec 2017

  São Paulo Area, Brazil Creative leader directly engaged and responsible for planning, execution, and delivering of communication strategies focused on promoting, protecting and evolving brand narratives trough multi-platforms, including branded content, advertising, activation, social media and user experience. Clients: Disney Parks, Ambev, GE, Avon, Abbot, Sonae Sierra Brasil, DeVry Group - IBMEC, Grupo Votorantim, C&A Institute, J&J to list a few. Awards: In 2015 won the Global Challenge of… Show more Creative leader directly engaged and responsible for planning, execution, and delivering of communication strategies focused on promoting, protecting and evolving brand narratives trough multi-platforms, including branded content, advertising, activation, social media and user experience. Clients: Disney Parks, Ambev, GE, Avon, Abbot, Sonae Sierra Brasil, DeVry Group - IBMEC, Grupo Votorantim, C&A Institute, J&J to list a few. Awards: In 2015 won the Global Challenge of Creativity called Edelman TicketToCannes. In 2017 won the Latin American Excellence Awards for Sonae Sierra Brasil - category Lifestyle & Culture. In 2018 won the ABRASCE Awards for Sonae Sierra Brasil - category best Xmas campaign. In 2018 won Sabres Awards for Edelman, certificate of excellence. Show less



Grupo TV1

• Brazil
• Advertising Services
• 1 - 100 Employee

• Creative Director

  • Feb 2009 - Nov 2014

  São Paulo Area, Brazil Experienced communication designer and creative professional with solid track record in integrated solutions including branding, digital products, advertising, PR and events for big brands and government in Brazil such as Nestlé, Gol Linhas Aéreas, Secom, Localiza, CAIXA, Ambev, Brahma, amongst others. Some achievements: SOCIAL NETWORK: Social media campaign promoting Brazilian football team during FIFA World Cup 2014. The campaign exceeded its audience target in 25% reaching… Show more Experienced communication designer and creative professional with solid track record in integrated solutions including branding, digital products, advertising, PR and events for big brands and government in Brazil such as Nestlé, Gol Linhas Aéreas, Secom, Localiza, CAIXA, Ambev, Brahma, amongst others. Some achievements: SOCIAL NETWORK: Social media campaign promoting Brazilian football team during FIFA World Cup 2014. The campaign exceeded its audience target in 25% reaching more than 9.5 MM views during the event. E-COMMERCE: Redesign and launching of new airline e-commerce platform focusing on improving the entire communication identity and user experience in online purchasing resulting in a design solution simpler, clearer and faster. DIGITAL PLATFORM: Design, construction and launching of new web platform for the Brazilian government agency including UX, brand content solutions and visual identity. The solution comprised different services in one single platform with a unique identity. Show less



The Body Shop

• United Kingdom
• Retail
• 700 & Above Employee

• Promotions and Merchandising advisor - London/UK.

  • Sep 2006 - Jul 2008

  London, United Kingdom The Body Shop International plc is the original, natural and ethical beauty brand, with over 2,500 stores in over 60 markets worldwide. Worked for two years in the areas of consulting, promotions and merchandising. Responsible for ensuring that the store’s look complied with the company’s branding guides, and for creating visual material to support the sales team, as well as training on corporate values.



IDG (International Data Group)

• United States
• Advertising Services
• 500 - 600 Employee

• In-house Creative Director

  • Aug 2004 - May 2006

  São Paulo Area, Brazil IDG is the largest technology media company in the world, reaching more than 270 million technology buyers in 90 countries. Creative director of the group’s in-house communications agency. Responsible for developing the group’s leading brands – PCWORLD, COMPUTERWORLD and CIO – in the Brazilian market, as part of initiatives related to advertising, events and promotions, in both online and offline environments. CIO’s launch in Brazil was recognized by the US head office, featuring… Show more IDG is the largest technology media company in the world, reaching more than 270 million technology buyers in 90 countries. Creative director of the group’s in-house communications agency. Responsible for developing the group’s leading brands – PCWORLD, COMPUTERWORLD and CIO – in the Brazilian market, as part of initiatives related to advertising, events and promotions, in both online and offline environments. CIO’s launch in Brazil was recognized by the US head office, featuring prominently in one of the company’s global communications channels. Show less



Bio Ritmo Academia

• Brazil
• Wellness and Fitness Services
• 500 - 600 Employee

• In-house Creative Director

  • Mar 2000 - Oct 2003

  São Paulo Area, Brazil Communications coordinator and head of the network’s in-house communications agency. Creative leader of advertising and marketing projects as part of the network’s plan to expand from 6 to 12 gyms in 4 years. Responsible for designing the company’s brand identity, the launch campaigns for new gyms, MGM (members-get-members) promotions, and the seasonal calendar of direct marketing actions. Also worked on developing the identity of new products and creating marketing campaigns.



Sphere Marketing e Parcerias

• Creative coordinator

  • Sep 1994 - Nov 2000

  São Paulo Area, Brazil Assistant to the art director, working on the development of sales promotions for clients such as Ultragaz, Nestlé, Procter&Gamble, Unilever and Coca-Cola.