Experience

Beyond Research Group srl

• Italy
• Market Research
• 1 - 100 Employee

• Deputy Commercial Director

  • Jul 2022 - Present



Kantar

• Armenia
• Hospitality
• 1 - 100 Employee

• Head of Media & Analytics

  • Apr 2012 - Jul 2022

  Senior Client Director, in charge of the Sales & Clients Business Unit aimed at the designing and achievement of quantitative market research projects: managing a portfolio of international Clients, mostly FMCG. I am a member of the board in charge of the achievement of budget goals – up-selling and new business – and development of the Company’s trading strategies and new products. Main areas of expertise:- Develop brand strategy- Optimize communication- Monitor in-market progress- Evaluate outcomes- Maximize business potentialAdvertising, marketing communications, brand equity and media research represent the core areas of specialization.



Ipsos

• France
• Market Research
• 700 & Above Employee

• Marketing Research Director

  • Oct 2008 - Mar 2012

  Research Director, in charge of a Business Unit aimed at the designing and achievement of quantitative market research projects: the managed portfolio includes national and international Clients, mostly FMCG (including alcoholic beverages market). Research Director, in charge of a Business Unit aimed at the designing and achievement of quantitative market research projects: the managed portfolio includes national and international Clients, mostly FMCG (including alcoholic beverages market).



OneToOne (OTO) Research

• Account Director

  • Jul 2005 - Sep 2008

  In charge of a Business Unit specifically dedicated to design and achieve mostly online quantitative research surveys; the research activities and methodologies managed and coordinated were specifically the following:- Web Marketing Assessment: Analyses to measure and quantify what is on the Web (online advertising recall, Awareness and effect of non-traditional ads on the web, website satisfaction and usability, data mining analyses of the website users’ log files);- Traditional Marketing Assessment: Traditional research methodologies (pre-tests and concept screening tests, pack tests, ad tests, brand equity tests, U&A, Tracking).