Product Designer

• Aug 2023 - Present

Research Analyst

• Oct 2022 - Jul 2023

Conducted strategic research on product development, patents, and global market analysis. Supported project architects in conducting, reviewing, and structuring research. Conducted strategic research on product development, patents, and global market analysis. Supported project architects in conducting, reviewing, and structuring research.

UX Designer

• May 2019 - Dec 2022

Responsible for: Leading the projects of the area; Wireframes, prototyping in Figma, and screen presentations; Development and maintenance of the design system; Facilitation of interviews and tests with users and stakeholders; Interaction with other departments to guide the application of brand values and guidelines; Assessment and training of the team through individual and group meetings; Development and maintenance of the website. I prototyped and developed mobile-first pages for the website and the internal student system. For the website, I was able to develop conversion-oriented pages. Using heat maps and various copywriting strategies, along with A/B testing, I was able to improve the conversion metrics of these pages. Show less

UX Designer

• Aug 2021 - Aug 2022

Responsible for wireframes, prototyping, and screen presentations; Facilitation of dynamics, interviews, and tests with users and stakeholders; Active participation in the development of the design system. I redesigned the Procurement System, building an efficient shopping tool for the Procurement Department. Responsible for wireframes, prototyping, and screen presentations; Facilitation of dynamics, interviews, and tests with users and stakeholders; Active participation in the development of the design system. I redesigned the Procurement System, building an efficient shopping tool for the Procurement Department.

UX Developer

• Nov 2019 - May 2021

Developed and maintained mobile-first websites, including gathering requirements, prototyping, validating, and conducting focus group testing for international clients. Recorded training videos for client's teams. While participating in a card game project on architecture concepts, I developed a Python-based simulator, ensuring user testing for remote evaluation of gameplay mechanics and user engagement; and conducted usability testing and validation with users. Developed and maintained mobile-first websites, including gathering requirements, prototyping, validating, and conducting focus group testing for international clients. Recorded training videos for client's teams. While participating in a card game project on architecture concepts, I developed a Python-based simulator, ensuring user testing for remote evaluation of gameplay mechanics and user engagement; and conducted usability testing and validation with users.

UX Intern

• Jan 2020 - Dec 2020

Created wireframes and prototypes for a selection system between teams and new interns. Also worked on proof of concept and front-end development using React. Acted as Scrum Master for an agile team of 5 people. Created wireframes and prototypes for a selection system between teams and new interns. Also worked on proof of concept and front-end development using React. Acted as Scrum Master for an agile team of 5 people.

Designer júnior

• Feb 2015 - Apr 2016

In my role as a Junior Designer, I was tasked with the layout design and illustration development for preparatory course booklets specifically designed for college entrance exam students. This job involved creating compelling and easy-to-follow designs to improve the learning experience. In my role as a Junior Designer, I was tasked with the layout design and illustration development for preparatory course booklets specifically designed for college entrance exam students. This job involved creating compelling and easy-to-follow designs to improve the learning experience.

Criador de marca

• Jan 2014 - Dec 2014

I worked with receiving the creative briefing, studying the brand, and developing visual identity for the NGOs we served. I was also responsible for presenting the team's creations to the agency's board of directors. The Facamp Agency for Research and Market operates on demand from real clients to introduce students to professional practice under the consultancy of Professors active in the market. I worked with receiving the creative briefing, studying the brand, and developing visual identity for the NGOs we served. I was also responsible for presenting the team's creations to the agency's board of directors. The Facamp Agency for Research and Market operates on demand from real clients to introduce students to professional practice under the consultancy of Professors active in the market.

Assistente de professor

• Jul 2013 - Jul 2014

I served as a teaching assistant for the Typography I and II courses, overseen by Prof. Dr. Filipe Negrão. These courses were part of the Design program curriculum, and my responsibilities included assisting students with their coursework, facilitating understanding of typography concepts, and providing feedback on their projects. I served as a teaching assistant for the Typography I and II courses, overseen by Prof. Dr. Filipe Negrão. These courses were part of the Design program curriculum, and my responsibilities included assisting students with their coursework, facilitating understanding of typography concepts, and providing feedback on their projects.

Lecturer

• Oct 2013 - Oct 2013

I took on the role of a lecturer, delivering courses on Modular Typography at both the University of Campinas (Unicamp) and São Paulo State University (Unesp). Each course involved a comprehensive 10-hour curriculum. The primary objective of these courses was to introduce students to the concepts of type design and guide them in creating a digital font based on modular elements. These classes provided a deep dive into the design and mechanics of typography, ultimately equipping students with the skills to craft unique, functional fonts from modular components. Show less