Experience

TBH Marketing & Consulting Inc.

• United States
• Advertising Services
• 1 - 100 Employee

• Business Analyst

  • Oct 2017 - Jun 2022

  Hacienda Heights



MGA Entertainment

• Italy
• Entertainment Providers

• Marketing Intern - Brand Management, Team of Emerging Brands

  • Jun 2015 - Aug 2015

  Van Nuys, CA - Analyzed data of sales performance and marketing results, and then developed the post-project report for a doll brand. Proposed learnings and recommendations for future brands to the Global Marketing Director. - Developed digital marketing materials for launching Project Mc2, a new key line of MGA Entertainment in 2015. - Conducted competitor analysis reports of the doll category. - Conducted analysis of STEM toys trends for future product development.



OrangeNow

• South Africa
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Intern

  • Mar 2015 - Jun 2015

  Greater Los Angeles Area Planned marketing campaigns to drive brand awareness for the eCommerce start-up; campaign scope includes social media, community forums, direct marketing, SEM, Google Adwords, etc.



HOOU Exhibition Design

• Co-founder

  • Oct 2012 - May 2014

  Taipei City, Taiwan - Managed capital, schedules, client relationships and a team of designers. - Expanded customer base by 200% and increased income by 30% by analyzing income performance and adjusting company strategy to build stronger relationships with high value clients while increasing selectivity of projects. Indicative customers included National Taiwan University.



McCann Worldgroup

• Advertising Services
• 700 & Above Employee

• Senior Account Executive

  • Jan 2011 - Aug 2012

  Taipei City, Taiwan - Led a cross-department team of eight including media agency and vendors in planning and managing advertising projects for international corporates including major airlines, CPG companies and health food companies. - Delivered marketing strategies based on analysis of results from focus group interview and data from market research companies. - Planned and executed marketing campaigns via both traditional and digital channels for global companies; managed budget, timeline and… Show more - Led a cross-department team of eight including media agency and vendors in planning and managing advertising projects for international corporates including major airlines, CPG companies and health food companies. - Delivered marketing strategies based on analysis of results from focus group interview and data from market research companies. - Planned and executed marketing campaigns via both traditional and digital channels for global companies; managed budget, timeline and performance of advertising campaigns. - Managed the performance of Search Engine Marketing. Renewed a document system tracking media buy of keyword ads designed to help clients optimize the performance of SEM. - Created new product concepts for a leading milk powder brand to enter healthy food category. 100% of the concepts passed the market acceptance testing. - Tracked data and conducted reports of Google Analysis. Show less



GIS Group

• Taiwan
• Events Services
• 1 - 100 Employee

• Specialist/Supervisor of the Business Service Center

  • Mar 2010 - Oct 2010

  Taipei City, Taiwan - Developed operation management plan for Expo Dome for 2010 Taipei International Flora Exposition, the biggest international exposition in Taiwan; conducted marketing, human resources, operations and administration management. The project resulted in the highest revenue amount for GIS that year. - Conducted services to international exhibitors and led a team to work as the face of Expo Dome Office.