Fabian Gehring
Managing Director at Big Guy Business Consulting- Claim this Profile
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German Native or bilingual proficiency
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English Native or bilingual proficiency
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Spanish Professional working proficiency
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French Elementary proficiency
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Punjabi Elementary proficiency
Topline Score
Bio
Credentials
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Master of Science
Northwestern UniversityDec, 2018- Sep, 2024
Experience
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Big Guy Business Consulting
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Canada
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Business Consulting and Services
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1 - 100 Employee
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Managing Director
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Jan 2022 - Present
Founded Big Guy Business Consulting to provide small and mid-sized Businesses affordable access to established and cutting-edge strategies, frameworks, and processes that the Big Guys aka large companies use. Big Guy Business Consulting offers: Marketing Strategy Consulting: - Brand Awareness Strategy Consulting - Customer Acquisition Strategy Consulting - Customer Retention Strategy Consulting - Complete Integrated Marketing Strategy Development Integrated Marketing Communications: - Brand and Positioning Analysis - Re-branding - Customer Segmentation and Targeting - Customer Journey Mapping - Customer Experience Optimization - Marketing Communication Plan Development - Campaign Development Business Strategy and Services: - New Market Development - Product Offering Development and Optimization - Emerging Technologies Consultation - Digital Transformation Enablement - Digital Marketing Enablement Show less
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Sheridan College
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United States
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Higher Education
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100 - 200 Employee
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Professor
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Sep 2023 - Present
Teaching Creative Thinking: Theory and Practice Teaching Creative Thinking: Theory and Practice
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Conestoga College
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Canada
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Higher Education
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700 & Above Employee
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Professor
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Apr 2023 - Present
Teaching BUS8375 - Business Research and Data Analysis for postgraduate students Teaching BUS8375 - Business Research and Data Analysis for postgraduate students
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Bosch USA
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United States
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Software Development
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700 & Above Employee
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Head Of Marketing
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May 2020 - Dec 2021
• Grew business revenue and EBIT by double figures while navigating the coronavirus pandemic then successfully divested business.Channel Marketing:• Owned all Website related and business-specific eCommerce presences.• Developed Reseller Toolbox which contained marketing assets, sales collateral and product information to provide distribution partners and reseller with all materials necessary for their eCommerce offerings to streamline, optimize and centralize asset exchanges.• Revamped Amazon product pages including specifically developed A+/premium content. Brand Marketing:• Created integrated marketing campaign plans for e-mail, social, and website channels, targeting different stages pre and post purchase in the customer journey and lifecycle based on customer segments.• Led the development of awareness and lead generation marketing assets.• Provided global regions with brand-aligned marketing materials to adapt and implement in local markets.Product Marketing:• Exited one product line across distribution channels while maintaining the integrity of the brand and a positive brand image as well as increasing EBIT percentage by double digits.• Reevaluated and restructured product offerings and features by analyzing the perceived importance to end-users/customers.• Developed two enhanced product offerings for the education industry by using UX methods and simultaneously leading and coordinating the efforts of three agencies (design, education, and web). Show less
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Digital Brand Marketing Manager
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Mar 2019 - May 2020
• Owned Marketing Research and Marketing Strategy for B2C and B2B markets• Led marketing research and headed marketing strategy development to create a hyper-targeted and segmented B2C and B2B marketing approach.• Aligned marketing and sales efforts with an account-based marketing strategy which grew business revenue by more than 50% YoY.• Managed seven-figure marketing budget.• Restructured digital campaign development and execution for digital channels, including one website, three social media channels12 influencers, and 18 media/public relations outlets for customer awareness, acquisition, lead generation, and retention efforts.• Decreased lead generation cost by 50% to generate an estimated additional saving of $250,000 through redefining targeting strategies, restructuring keywords and enhancing creative to reflect target segments and personas.• Led a team of eight freelancers and two in-house creatives to streamline content development.• Oversaw, briefed and directed content creation for video, photography, design, and copy assets with three external agencies. Introduced partnerships with resellers for content co-development. • Reduced content production cost by 50% for video and photography and saved an estimated additional $200,000.• Led vendor selection, negotiation and management for market research and content production and reduced original proposed prices by up to 40% to save an additional $40,000.• Developed the division’s new mission/vision, and established a new brand/style guide.• Enabled NA, LA, and EMEA regions, sales teams, distribution channels, and resellers with marketing/sales collateral and implemented go-to-market strategies for product launches.• Consulted internal departments across divisions on their marketing efforts Show less
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Global Marketing Communication Specialist
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Sep 2015 - Mar 2019
• Pioneered and led the execution of the department’s Global B2E Marketing Strategy.• Increased recurring internal website traffic by 200% through creation and execution of overall strategy and individual campaigns for three global regions.• Collaborated with three international teams to define, implement and reach policy deployment goals.• Established in-house video content production process as well as print and digital media assets production workflows.• Lead and coordinated projects which handled the IT integration/carve-outs of Mergers and Acquisition activities.• Supervised and mentored five interns.• Consulted and performed the integration of acquired companies.• Received Bosch internal award for outstanding cross-functional collaboration and result orientation. Show less
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Marketing and Communication Intern
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Sep 2014 - Sep 2015
• Creation of marketing and communication plan for an internal department• Collaboration in an international team (USA, Germany & China) for reaching policy deployment goals in developing a promotion package• Consulting for community management• Development of worldwide promotion strategy for an internal department (CI/MI) by using the internal social media collaboration platform (Bosch Connect)• Responsibility for the department's communication in the Americas region• Development of department communication strategy• Realization of newsletter & communication templates, customized to departments image, implemented in Bosch Connect• Editor of newsletter• Conception, directing and cutting of department videosEvent management:• All associates meetings & townhall meetings: Conception and organisation of all associates meetings & townhall meetings• Road shows: Organisation and support of road shows• CI Talks: Organisation of interactive talks with executives• Diversity Initiatives: Coordination of Taste of Diversity - diversity initiative for cultural awareness Lunch and learn speaker/tutor - Teaching basic German and Spanish language skills during lunchCommunication:• Creation of posters, flyers and videos for events, products & services - advertising or informative by using Photoshop, InDesign and Final Cut Pro X Show less
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Daimler AG
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Germany
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Automotive
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700 & Above Employee
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Marketing Product Information
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2013 - 2014
• Supporting the conception and creation of product information online, print and iPad, • Responsibility of handling different projects, preparation of information material for exhibitions and events, • Obtaining of competitor information • Preparation of decision and presentation basis • Participation at agency briefings • Vehicle pool management of the complete marketing department passenger cars, resource planning and handling of vehicles for business journeys, photo shootings and events, • Collaboration in day-to-day business • Analysis and assessment of applications, preparation of questionnaires, invitation and handling of job interviews 6 month Internship Show less
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AES EventConsulting
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Germany
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Aviation and Aerospace Component Manufacturing
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Event Associate
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2012 - 2013
• Built and staffed action and activity events • Managed clients and key stakeholders at event sites • Coordinated events from planning phases to execution • Built and staffed action and activity events • Managed clients and key stakeholders at event sites • Coordinated events from planning phases to execution
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FULL MOON Group GmbH
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Germany
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Advertising Services
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1 - 100 Employee
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Marketing, Event and Promotion Assistant
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Feb 2011 - Sep 2011
• Management of promotion projects for different clients like VFB Stuttgart (professional soccer team), Audi Center Stuttgart, AOK, Tommy Hilfiger • Planning and organization of the company events • Conception for promotion activities • Management of promotion projects for different clients like VFB Stuttgart (professional soccer team), Audi Center Stuttgart, AOK, Tommy Hilfiger • Planning and organization of the company events • Conception for promotion activities
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Education
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2016 - 2018
Northwestern University
Master of Science - MS, Marketing -
2011 - 2014
Fachhochschule Nordhausen
Bachelor of Business Administration - BBA, Business Administration, Marketing, HR
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