Experience

La Super Growth Boite 🚀

• Belgium
• Marketing Services
• 1 - 100 Employee

• Founder | Content Creator | Training & Coaching | Social Media | Growth Marketing

  • Apr 2022 - Present

  The Super Growth Boite 🚀 (that's me) helps entrepreneurs and businesses get their business off the ground without spending 1 euro on advertising: ✅ Generate more visibility ✅ Increase their credibility and attractiveness ✅ Find customers, employees... In short, go from 0 to 1, then from 1 to 💯 All this thanks to content on social media! My offer? 👇 1) Ultra concrete and 100% actionable workshops and training: ✅ Developing an editorial strategy for social networks (Linkedin, TikTok, Instagram...) ✅ Learn how to create engaging content (copywriting techniques, visual creation with Canva, video editing with CapCut) ✅ Create carousels for Linkedin with Canva ✅ Learn how to prospect intelligently on Linkedin ✅ ... 2) Personalized coaching and support services to: ✅ Define your ideal client and identify your needs ✅ Define your value proposition ✅ Define your (personal) brand and positioning ✅ Optimize your Linkedin profile ✅ Become ultra visible on Linkedin to generate enquiries and find clients ✅ Find your Product-Market Fit ✅ Find your Product-Channel Fit (= your main acquisition channel) ✅ Create a landing page and sales funnel that converts ✅ ... Interested? Send me a private message



NRB

• Belgium
• IT Services and IT Consulting
• 700 & Above Employee

• Digital Transformation & Innovation Consultant

  • Sep 2017 - Present

  The NRB Group is one of the major ICT players in Belgium with a €500 million+ annual turnover and more than 3,000 employees. The company commits to support its customers' business by offering a complete range of solutions and services: consulting, software, infrastructure and managed staffing. Into the consulting department, I accompany customers throughout their digital transformation by performing three kinds of missions: - Digital Transformation: Design and implementation of a company's digital transformation (business model unbundling, design of products and services supported by new technologies such as IoT, AI, Mobile, Social Media, drone, 3D Printing, ...) - Digital Marketing : Design and implementation of digital marketing strategies (tools, processes, skills, budgets, ...) - Digital Innovation : Design and implementation of a company's innovation strategy/policy (Lab creation, lean startup strategy, ...)



Flora by Ethias

• Belgium
• Insurance
• 1 - 100 Employee

• Digital Customer Experience & Growth Manager (via NRB)

  • Dec 2018 - Present

  Flora by Ethias is the first 100% digital insurance brand in Belgium. We offer a home insurance for tenants and a home insurance for roommates. As Digital Customer Experience & Growth Manager (via NRB), my responsibilities include... 📲 Digital Product Management (Product Owner) 🚀 Growth (Marketing & Business Development) Flora by Ethias is the first 100% digital insurance brand in Belgium. We offer a home insurance for tenants and a home insurance for roommates. As Digital Customer Experience & Growth Manager (via NRB), my responsibilities include... 📲 Digital Product Management (Product Owner) 🚀 Growth (Marketing & Business Development)



Université catholique de Louvain

• Belgium
• Research Services
• 700 & Above Employee

• Professor Digital Strategy

  • Feb 2018 - Present

  I give the "Strategic approach to web project management" course of UCL's University Certificate in web communication. I give the "Strategic approach to web project management" course of UCL's University Certificate in web communication.



HEC Liège Executive Education

• Belgium
• Education Administration Programs
• 1 - 100 Employee

• Guest Speaker

  • Oct 2016 - Nov 2017

  Presentation about "How to handle a mobile app project". Presentation about "How to handle a mobile app project".



Afelio

• Belgium
• IT Services and IT Consulting
• 100 - 200 Employee

• Head of Digital Strategy & Transformation

  • Mar 2016 - Aug 2017

  Afelio is a new breed of companies that helps its customers in their digital transformation by providing a number of services including Strategy, UX Design, Web & Mobile development, Social & Collaboration and MarTech solutions implementations. As Head of Digital Strategy & Transformation, I help customers elaborate, implement and (better) manage their digital strategy and transform the way they do marketing. Afelio is a new breed of companies that helps its customers in their digital transformation by providing a number of services including Strategy, UX Design, Web & Mobile development, Social & Collaboration and MarTech solutions implementations. As Head of Digital Strategy & Transformation, I help customers elaborate, implement and (better) manage their digital strategy and transform the way they do marketing.

• Marketing Officer

  • Aug 2011 - May 2016

  NRB is one of the major ICT players in Belgium with a turnover of € 222 M in 2014 and more than 1.160 employees. On one hand, within the marketing department, I am responsible for all digital matters (Digital Strategy, Websites, SEO, Mobile Apps, Social Media, Email Marketing, Content Marketing, Analytics, ...) but also branding and publications (brochures, presentations, ...). On the other hand, I help customers elaborate, implement and optimize their digital marketing strategy. NRB is one of the major ICT players in Belgium with a turnover of € 222 M in 2014 and more than 1.160 employees. On one hand, within the marketing department, I am responsible for all digital matters (Digital Strategy, Websites, SEO, Mobile Apps, Social Media, Email Marketing, Content Marketing, Analytics, ...) but also branding and publications (brochures, presentations, ...). On the other hand, I help customers elaborate, implement and optimize their digital marketing strategy.



Festimix

• France
• Performing Arts

• Co-organiser & Communication Manager

  • May 2010 - Jul 2013

  Festimix is a DJ festival that takes place every year in the region of Liège (Belgium). It allows young talents to perform next to confirmed artists and within a professional area. My job (unpaid) was mainly to manage all communication channels (web, print, PR, social media, ...). I also helped to elaborate the program. On location, I was responsible for welcoming the artists and journalists. I managed teams of volunteers before, during and after the festival. I hosted Festimix TV. Festimix is a DJ festival that takes place every year in the region of Liège (Belgium). It allows young talents to perform next to confirmed artists and within a professional area. My job (unpaid) was mainly to manage all communication channels (web, print, PR, social media, ...). I also helped to elaborate the program. On location, I was responsible for welcoming the artists and journalists. I managed teams of volunteers before, during and after the festival. I hosted Festimix TV.



Opéra royal de Wallonie

• Belgium
• Performing Arts

• Digital Marketing Manager

  • Dec 2010 - Aug 2011

  The Opéra royal de Wallonie is located in Liège and is one of the three major operas in Belgium. It is also one of the most innovative opera house in Europe employing more than 200 people and where more than 30% of the audience is under 32! As Web Manager, I created, implemented and managed a new digital strategy perfectly aligned with the offline communication. The strategy included a number of channels like a new website, a blog, a ticket selling platform, social media (Facebook, Twitter, ...), a web TV, bannering, social Ads, AdWords, emailing, ...

• Marketing Assistant

  • Oct 2010 - Dec 2010

  This temporary mission was my first job at NRB. As Marketing Assistant, I was responsible for the operational coordination of several marketing activities and campaigns: - Business Events - Hospitality Program - Web Content Management - ... This temporary mission was my first job at NRB. As Marketing Assistant, I was responsible for the operational coordination of several marketing activities and campaigns: - Business Events - Hospitality Program - Web Content Management - ...



TAATU

• Entertainment Providers
• 1 - 100 Employee

• Community Manager, Music Manager & Copywriter

  • 2006 - Oct 2010

  In 4 years, I did many different things within this startup that produced virtual worlds and online games. I was part of the community management team where my responsibilities were mainly copywriting, game and contest design, content management, blogging, music management, event organization, ... I also hosted a weekly web TV show and interviewed a huge number of famous artists (singers, bands and actors) like Miley Cyrus, The Pussycat Dolls, Shaggy, Quentin Mosimann, Jenifer, BB Brunes, Bob Sinclar, Martin Solveig, Nadiya, Jonas Brothers, Kamel Ouali, Pierre Martot, Serge Dupire, Rebecca Hampton, Thibaud Vaneck and many others. This experience led me to work on very exciting projects in partnership and close collaboration with majors media companies: - Star Ac' World, in partnership with Endemol, TF1 and Universal Music, was offering teenagers the online experience of the famous reality-tv show Star Academy during seasons 2007 & 2008. Virtual Secret Story, also in partnership with Endemol, TF1 and Universal Music, was offering teenagers the online experience of the famous reality-tv show Secret Story during season 2009. Plus belle la life, in partnership with Telfrance, was offering the online experience of the most popular French soap Plus belle la vie that was broadcasted on France 3 (6 million watchers every day).



Cadbury Schweppes

• Food and Beverage Manufacturing

• Sales Promoter

  • Mar 2006 - May 2006

  As sales promoter, I was responsible for selling the brand new Schweppes Agrum' Light to pubs, restaurants and hotels in the Province de Liège area. As sales promoter, I was responsible for selling the brand new Schweppes Agrum' Light to pubs, restaurants and hotels in the Province de Liège area.



Delhaxhe Communication

• Consultant

  • Sep 2003 - Sep 2005

  As a freelance communication and marketing consultant, I helped small businesses in their marketing initiatives: branding, event management, publications, websites... As a freelance communication and marketing consultant, I helped small businesses in their marketing initiatives: branding, event management, publications, websites...