Experience

Optifino

• United States
• Financial Services
• 1 - 100 Employee

• VP of Marketing

  • Nov 2023 - Present

  New York, New York, United States Leading marketing for an insurtech product that provides high-end permanent life insurance, backed by ML and big data with a human touch Building traction from zero-to-one in a fast-paced environment that is revolutionizing an antiquated industry



HOMAGE Records

• United States
• Entertainment

• Co-Founder

  • Jul 2017 - Present

  Brooklyn, NY HOMAGE is a Brooklyn-based event series and record label elevating the new musicians and genres that connect global dance culture



Serotonin

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Marketing Director

  • Jan 2022 - Jan 2023

  Dedicated Marketing Director across agency NFT clients, developing marketing strategy and managing a cross-discipline team that included content, social, press, paid growth, creative and events to execute the marketing strategy. Led project management for product marketing and brand marketing campaigns, planning and optimizing content and channels to hit OKRs. Built a marketing playbook for how to position and market the different types of NFT projects (i.e. loyalty programs, IP… Show more Dedicated Marketing Director across agency NFT clients, developing marketing strategy and managing a cross-discipline team that included content, social, press, paid growth, creative and events to execute the marketing strategy. Led project management for product marketing and brand marketing campaigns, planning and optimizing content and channels to hit OKRs. Built a marketing playbook for how to position and market the different types of NFT projects (i.e. loyalty programs, IP development, membership, etc.) across bear and bull markets, leading to notable accomplishments such as: raising £1.125m for the Liverpool FC and their nonprofit; launching Flowcarbon’s net carbon negative NFT drop Flow3rs; and developing the strategy for a first-of-its-kind Defient & Warner Chappell Music web3 music partnership Clients: Liverpool FC, Flowcarbon, Pace Gallery, Defient/ChillRx, Lucidao/Altr, MODA DAO Show less



SYLVAIN

• Belgium
• Software Development

• Brand Strategist

  • Oct 2020 - Dec 2021

  New York, New York, United States A strategy & design consultancy where I developed brand & innovation strategy across Tech, Media, and Fashion categories, including quantitative and qualitative research, cultural & competitive landscaping, audience segmentation, product innovation strategy, and digital architecture work I managed the project timeline for project deliverables and built the structure and story across all strategic deliverables, ensuring the work was immediately actionable and digestible by all teams the… Show more A strategy & design consultancy where I developed brand & innovation strategy across Tech, Media, and Fashion categories, including quantitative and qualitative research, cultural & competitive landscaping, audience segmentation, product innovation strategy, and digital architecture work I managed the project timeline for project deliverables and built the structure and story across all strategic deliverables, ensuring the work was immediately actionable and digestible by all teams the work would effect. I collaborated directly with product teams and creative teams, both internal and external, to build new products, features, and creative assets informed by our research and strategy. Clients: Nike, Spotify, The NYT, Apple, Nationwide, AMEX, Anywhere Real Estate Show less



VaynerMedia

• United States
• Advertising Services
• 700 & Above Employee

• Associate Director, Integrated Strategy

  • Apr 2019 - Oct 2020

  Greater New York City Area Led brand workshops with key stakeholders, synthesized outcomes into brand and creative strategy, collaborated across teams to build creative deliverables, and optimized creative based on analytics Collaborated directly with client to develop the business and marketing objectives, and managed a junior strategist and creative team to build and evolve creative based on the strategy & campaign learnings Led the day-to-day brand and creative strategy across Scotts Miracle-Gro… Show more Led brand workshops with key stakeholders, synthesized outcomes into brand and creative strategy, collaborated across teams to build creative deliverables, and optimized creative based on analytics Collaborated directly with client to develop the business and marketing objectives, and managed a junior strategist and creative team to build and evolve creative based on the strategy & campaign learnings Led the day-to-day brand and creative strategy across Scotts Miracle-Gro brands, leading to bringing in 20M new gardeners to Miracle-Gro in 2020 and increased creative and media scoping for SMG Clients: Scotts Miracle-Gro, Sour Patch Kids, Crown Royal, Captain Morgan Show less



Hearts & Science

• United States
• Advertising Services
• 700 & Above Employee

• Supervisor, Corporate Strategy, AT&T

  • Jul 2017 - Apr 2019

  Led the media strategy, media planning, and media budget management across an integrated advertising team for AT&T Corporate Brand campaigns - including the “It Can Wait” Distracted Driving campaign, “You Will” 25th Anniversary campaign, Tribeca Film Festival Untold Stories partnership - and managed the execution of the media campaigns, including campaign creation, tracking, optimization, and analysis Oversaw seamless collaboration with the BBDO Account, Strategy and Creative teams to… Show more Led the media strategy, media planning, and media budget management across an integrated advertising team for AT&T Corporate Brand campaigns - including the “It Can Wait” Distracted Driving campaign, “You Will” 25th Anniversary campaign, Tribeca Film Festival Untold Stories partnership - and managed the execution of the media campaigns, including campaign creation, tracking, optimization, and analysis Oversaw seamless collaboration with the BBDO Account, Strategy and Creative teams to develop integrated campaigns, and aid in creative briefing process to optimize creative assets & performance Managed daily communications between media, content and activations teams, and developed executive summaries for AT&T stakeholders and executed corporate fire-drill messaging campaigns and related to public policy and current events Show less



Carat USA

• United States
• Advertising Services
• 300 - 400 Employee

• Supervisor, Communication Planning, Mondelez

  • Nov 2016 - Jul 2017

  Greater New York City Area Oversaw completion of brand asks and aid in plan development across all media-supported variants of Oreo, belVita, Teddy, Honey Maid, Chips Ahoy Served as client contact for aforementioned brands and build communications strategy approaches for all client-facing recommendations based on presented brand objectives Managed day-to-day work flow and communications between planning and activations teams, ensuring timely deliverables Aided in strategy-building and idea new… Show more Oversaw completion of brand asks and aid in plan development across all media-supported variants of Oreo, belVita, Teddy, Honey Maid, Chips Ahoy Served as client contact for aforementioned brands and build communications strategy approaches for all client-facing recommendations based on presented brand objectives Managed day-to-day work flow and communications between planning and activations teams, ensuring timely deliverables Aided in strategy-building and idea new development across various new business pitches Show less



Carat

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Associate, Communications Planning, Diageo

  • May 2015 - Nov 2016

  Greater New York City Area

• Assistant, Communications Planning, Diageo

  • Apr 2014 - Apr 2015

  Greater New York City Area Strategize, plan, negotiate, execute and report on successful integrated brand campaigns in the Diageo portfolio Responsible for compiling and analyzing competitive data for the full Diageo portfolio Contributing writer for the Diageo Insider Blog, which reports on all aspects of the advertising industry including Diageo brand updates, competitive news, new technologies, strategic analysis



THRE3D

• Technology, Information and Internet

• Community Manager and Strategic Planner

  • Nov 2013 - Apr 2014

  Greater New York City Area I help to develop digital strategy and brand strategy, and contribute to SEO and content development. I direct all social media platforms, tracking results to further shape strategy, plan work flow and develop content. Since becoming a part of the team, our Twitter audience increased 600%, Facebook audience increased 70%, and we established a significant Tumblr presence. I perform category and competitive research to develop a strategic focus and ideation, and I track day-to-day developments of… Show more I help to develop digital strategy and brand strategy, and contribute to SEO and content development. I direct all social media platforms, tracking results to further shape strategy, plan work flow and develop content. Since becoming a part of the team, our Twitter audience increased 600%, Facebook audience increased 70%, and we established a significant Tumblr presence. I perform category and competitive research to develop a strategic focus and ideation, and I track day-to-day developments of news, stories, technology, and culture that generate attention and align with our brand. I also help establish and entertain strategic business and client relationships, and I conduct expert interviews with influencers and artists. Show less



Grant, Herrmann, Schwartz & Klinger LLP

• United States
• Law Practice
• 1 - 100 Employee

• Paralegal

  • Sep 2012 - Apr 2014

  New York, New York • Collaborated with attorneys and executed work in international law, and maintained a high level of organization to meet tight deadlines and balance work among partners, associates, and internal departments. • Negotiated fees and developed client relationships, affiliated bankers, and external vendors. • Excelled in a fast-paced multilingual environment with high-level communication skills, both written and verbal. • Prepared presentation materials, researched legal options and… Show more • Collaborated with attorneys and executed work in international law, and maintained a high level of organization to meet tight deadlines and balance work among partners, associates, and internal departments. • Negotiated fees and developed client relationships, affiliated bankers, and external vendors. • Excelled in a fast-paced multilingual environment with high-level communication skills, both written and verbal. • Prepared presentation materials, researched legal options and provided solutions to achieve firm and clients’ goals • Played integral role in project to update and improve the firm website, including content and design. Show less



Swarthmore College

• United States
• Higher Education
• 700 & Above Employee

• Student

  • Aug 2008 - May 2012

  Obtained B.A. in Economics and a B.A. in Political Science; focused on International Relations, Latin America and social processes, but explored the arts; Balanced the rigorous academic life with extra-curricular activities, including a very successful career as a Swarthmore Men's Varsity Soccer starter.



Think Tanks and Civil Societies Program

• United States
• Think Tanks
• 1 - 100 Employee

• Research Assistant

  • May 2010 - Aug 2010

  Greater Philadelphia Area • Researched and analyzed think tank influence on domestic and foreign policy as a part of three different projects that we synthesized into presentations. • Managed six undergraduates as the project leader of the Latin American policy team, and engineered a communication system for the team via a team Google account. • Researched emerging technologies as member of the Policy Intelligence and the Future of Policy Research, which was selected as a top pick of the program and resulted in a… Show more • Researched and analyzed think tank influence on domestic and foreign policy as a part of three different projects that we synthesized into presentations. • Managed six undergraduates as the project leader of the Latin American policy team, and engineered a communication system for the team via a team Google account. • Researched emerging technologies as member of the Policy Intelligence and the Future of Policy Research, which was selected as a top pick of the program and resulted in a presentation to the institute and selected invitees. Show less



Breakaway Speed

• United States

• Speed and Agility/Soccer Trainer

  • May 2009 - Aug 2009

  Houston, Texas Area  Established and developed the youth soccer program at Breakaway Speed Sports Training, and contributed to client acquisition.  Trained youth soccer players of various skill levels, and communicated central themes of each lesson; directed week-long soccer and week-long speed and agility camps.