Fabiana Sánchez Rangel

Marketing Manager at Urbanica Management at Urbanica The Hotels
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Contact Information
us****@****om
(386) 825-5501
Location
Miami, Florida, United States, US

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Credentials

  • Email Marketing Certificate
    HubSpot
    Oct, 2019
    - Sep, 2024
  • Marketing Software Certification
    HubSpot
    Nov, 2019
    - Sep, 2024

Experience

  • Urbanica The Hotels
    • United States
    • Hospitality
    • 1 - 100 Employee
    • Marketing Manager at Urbanica Management
      • Jul 2022 - Present

      - Develop and execute Marketing strategies for Urbanica properties (Urbanica Fifth Hotel, Urbanica Euclid Hotel, Editor Pizza and Orilla Bar & Grill). - Oversee all marketing activities, including social media, event, influencer and email marketing, loyalty programs, and print advertising. - Develop and execute integrated marketing campaigns across multiple channels (website, social & paid media). - Coordinate event marketing initiatives and logistics. - Collaborate and develop OTAs pricing, promotions and reviews strategy. - Manage the negotiation and logistics process of the brand's presence at the Miami Open, with an exposure to +10,000 attendees. Show less

  • Powerful Nutrition
    • United States
    • Health, Wellness & Fitness
    • 1 - 100 Employee
    • Marketing Manager
      • Oct 2019 - Jul 2022

      - Developed and executed marketing campaigns for major retailers (Walmart, Kroger, CVS, Aldi, and Amazon) for e-commerce and brick-and-mortar. - Collaborated with the sales team for geo targeted campaigns. - Recruited, trained and supervised a new marketing department. - Managed relationships with external partners and sponsors (Inter Miami CF). - Developed messaging for (8) new products with sales and R&D. - Conducted market research and analysis using platforms such as Tableau. - Created and managed a US -wide influencer and brand ambassador program. - Implemented customer service procedures to enhance customer loyalty. Show less

  • Yapps Aplicaciones Móviles
    • Director and Founder
      • Apr 2016 - Aug 2019

      - Managed a team of (10) professionals, including developers and sales reps. - Led outreach to find potential clients in-country and abroad. - Provided customer service and technical support to optimize experience for +15 mobile apps clients. - Managed a team of (10) professionals, including developers and sales reps. - Led outreach to find potential clients in-country and abroad. - Provided customer service and technical support to optimize experience for +15 mobile apps clients.

  • Delrayo Store
    • United States
    • Individual and Family Services
    • Marketing Coordinator
      • Jan 2016 - Nov 2016

      - Created social media content aligned with business strategy. - Devised client engagement tactics like promos, discounts, contests. - Organized events to promote brand and celebrate special dates. - Created social media content aligned with business strategy. - Devised client engagement tactics like promos, discounts, contests. - Organized events to promote brand and celebrate special dates.

  • Equilibrio Agencia Digital
    • Brazil
    • Software Development
    • Marketing Intern
      • Mar 2015 - Oct 2015

      - Provided communication and account support for (8) clients. - Analyzed stats to evaluate user engagement and performance. - Collaborated on social media campaigns and presentations to communicate marketing plan from brand awareness to conversion. - Provided communication and account support for (8) clients. - Analyzed stats to evaluate user engagement and performance. - Collaborated on social media campaigns and presentations to communicate marketing plan from brand awareness to conversion.

Education

  • San Ignacio University - Miami
    Master of Business Administration - MBA, Marketing
    2021 - 2022
  • Florida International University
    Master of Science in Marketing, Marketing
    2019 - 2020
  • Universidad Metropolitana (VE)
    Grado en Administración y Dirección de Empresas, Administración y gestión de empresas, general
    2012 - 2016
  • Simplilearn Alumni
    Digital Marketing Certified Associate, Digital Marketing
    2019 - 2019
  • CIAP Venezuela
    Diplomado de Mercadeo de Moda
    2016 - 2016
  • Instituto de Computación Gráfica Arts
    Curso de Excel Nivel 1 y Avanzado
    2015 - 2015
  • Instituto Andes
    Educación Básica y Media, Bachiller en Humanidades
    2008 - 2012

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