LATAM Marketing Manager

• Oct 2022 - Present

LexisNexis is part of RELX Group, a world-leading provider of information and analytics for professional and business customers across industries. LexisNexis helps customers to achieve their goals in more than 175 countries, across six continents, with over 10,000 employees. As marketing manager I work with digital marketing, events, campaigns, sponsorships, partnerships in order to generate leads for the sales teams and increase branding awareness in Brazil and the rest of Latin America . Responsible for budget. Direct report: Sr. international marketing director Show less

Member of advisory board

• May 2022 - Feb 2023

Marketing - branding and communications

• Jul 2021 - Mar 2022

• Responsible for establish, execute and lead communications strategies for Letsbank. • Driving brand campaigns including developing creative strategy, positioning, and key creative materials while also spearheading campaign management and execution across all platforms. • Responsible for mantaining brand consistency digital platforms (social networks, website and blog). • Lead initiatives of local events and PR to maximize brand exposure opportunities. Develop and implement PR policies and procedures. Measure and provide KPI’s on each PR campaign. • Managing budget. Show less

Head of Marketing and Communications

• Jun 2019 - Nov 2020

• Designed annual marketing and communications plans to achieve the organizational goals and monitored the implementation of marketing and communications strategies.• Developed and implemented internal and external communications procedures.• Monitored and managed a wide variety of efforts, in-person events, online marketing and social media strategies.• Created internal synergies to expand brand exposure and leverage relationships with internal and external business partners.• Developed inbound marketing strategies (website, hotsites, facebook, instagram and linkedin content).• Partnered with media team to ensure that all brand content and creative was in place to support the media plan.• Designed production of brand creative/content assets.• Implemented PR strategy with regional and national marketing team to understand the unique needs of each region to ensure local relevant brand work.• Developed marketing program analytics, reported and leaded management processes.• Responsible for improving branding awareness for employees, customers and stakeholders.• Budget control. Show less

marketing consultant

• May 2018 - Jul 2019

• Elaboração de projetos de consultoria e desenvolvimento de estratégias de marketing digital para campanhas de incentivo.

Head of Marketing

• Apr 2014 - Apr 2018

• Designed annual marketing and communications plans to achieve the organizational goals and monitored the implementation of marketing and communications strategies.• Developed and implemented internal and external communications procedures.• Monitored and managed a wide variety of efforts, in-person events, online marketing and social media strategies.• Created internal synergies to expand brand exposure and leverage relationships with internal and external business partners.• Developed inbound marketing strategies (website, hotsites, facebook, instagram and linkedin content).• Partnered with media team to ensure that all brand content and creative was in place to support the media plan.• Designed production of brand creative/content assets.• Implemented PR strategy with regional and national marketing team to understand the unique needs of each region to ensure local relevant brand work.• Developed marketing program analytics, reported and leaded management processes.• Responsible for improving branding awareness for employees, customers and stakeholders.• Budget control. Show less

Marketing Specialist

• Mar 2013 - Feb 2014

• Defined and implemented Sales & Marketing strategies including PR, digital strategy, sales force campaigns, events, promotions and merchandising of SMS product. • Controled and improved product performance on POS. • Defined and implemented Sales & Marketing strategies including PR, digital strategy, sales force campaigns, events, promotions and merchandising of SMS product. • Controled and improved product performance on POS.

Marketing coordinator

• May 2012 - Nov 2012

Responsible for developing and monitoring the return of marketing actions to financial products (insurance portfolio, Payroll Loan and Credit Card).• Management of direct marketing (MKT email, SMS and Direct Mail), resulting in 30% growth in sales of Credit Card portfolio and the growth of 15% of Insurance portfolio.• Development of incentive campaigns for sales force, events, promotions, merchandising. • MKT actions for Call Center - management of incentive and motivational campaigns.• Budget control. Team management. Show less

Coordenadora de Trade Marketing

• Dec 2010 - May 2012

Marketing analyst

• Aug 2009 - Dec 2010

Developed communication projects for sales channels.. Led the development of an online communication portal (intranet) for the sales force (3,000 employees) resulting in the optimization of internal communication.Participated in the research project and launching the brand Hipercard in Social Networks.• Reformulation and dissemination of the institutional website of CréditoFeito that exponentially multiplied the number of accesses.• Responsible for the development of ATL and BTL strategies for product launches (payroll card,insurance and capitalization) that resulted in an increase in sales of these products.• Management and coordination of conventions, conferences and internal events.• Control of the budget: R$ 1.2 MM / year. Show less

Analista de Comunicação e Marketing

• Apr 2008 - Aug 2009

Marketing coordinator

• Aug 2005 - Apr 2008

Responsible for planning and management of annual marketing & communications plan. • Coordinated the project to revitalize the brand based on market research, competition analysis, public relations and media plan resulting in the growth of 4 % in the market share. • Management and implementation of sponsorship and events. • Conducted customer surveys to analyze the demands of the market. • Created and developed online marketing strategies (sponsored links, banners and SEO), generating an increase of 37% of net sales of the products portfolio. • Management of budget of R$ 2.5 MM / year. Show less

Marketing Consultant

• Jan 2003 - Aug 2005

marketing and communications coordinator

• Jan 2000 - Dec 2002

Estagiária

• Aug 1999 - Dec 1999

Assistente de Promoções.

• Aug 1997 - Dec 1997