Experience

Aurora Boutique

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Boutique Owner

  • Sep 2018 - Present



Mobimax Latin America

• Miami

• Director of Marketing and Sales

  • Aug 2014 - Sep 2018

  • Establish strategies, objectives and goals to develop and grow each brand in Latin America and the Caribbean. • Create and implement marketing strategies and campaigns to expand existing markets. • Responsible for sales forecasting, inventory management, purchasing decisions and margin monitoring of different brands. • Support sales activities (travel, RFP’s, deal negotiations with government entities and airports duty free). • Monitor on a weekly frequency forecast and sales reports. • Lead presentations with manufactures to develop and deliver the strategies. • Manage Marketing department for Brazil, Central America and the Caribbean. • Craft, execute, analyze & optimize the overall digital marketing strategy – including paid search, display, affiliate and SEO. Create actionable reporting centered around ROI, conversion rate and other marketing KPI’s. • Prioritize digital marketing initiatives, vendors and resources based on anticipated outcomes and ROI. Show less



Ingram Micro

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• International Marketing Manager

  • Aug 2013 - Aug 2014

  • Launched the Agency Ingram Micro for the Latin America region (an in-house agency specializing in technology). • Implemented strategy and managed overall relationship and business between Ingram Micro Marketing Agency and our manufactures, partners and business units across Latin America. • Managed a yearly marketing budget of over $5M for Ingram Micro’s manufactures, such as HP, Cisco, Apple, Microsoft, Intel and others to drive sales into the channel. Monitored expenses, drove revenue goals and profit margins. • Responsible for developing the branding, market strategies in different countries, programs and services that generate high ROI for the company, and for each partner segment within the region. • Created, sold, and implemented annual local and regional strategic marketing campaigns for various different manufactures to drive solutions and vertical sales in support of the business and sales objectives. All facets of marketing communication, sales training/awareness, reseller enablement, and product promotion are involved. • Collaborated with product managers and sales managers to create solutions and identify opportunities for small and medium partners to market to end-users. • Launched premiere incentive programs to drive external and internal sales to increase loyalty and customer retention. • Managed regional social media initiatives and e-mail marketing for IM. Created social media and e-marketing campaigns for manufactures and partners using different tools to measure and improve campaign effectiveness. • Supported the Ingram Micro rebranding implementation for the entire region (Miami export - Central America and the Caribbean, Brazil, Chile, Mexico and Peru). • Managed the creative and communication departments, as well industry media and external affiliated local marketing agencies. Show less



INOAR Professional

• Miami, FL

• Director of Marketing and Sales

  • Dec 2010 - Aug 2013

  • Identify individual market strengths, challenges and growth opportunities through competitive analysis. • Increased 45% distributors’ growth by developing a regional marketing plan that included sampling, promotional support, sales force incentives, customer loyalty programs, local seasonal activities and other opportunities. • Monitored and provide insight into the international hair care trends by identifying needs and creating ideas for new products. • Serve as Brand Ambassador in the United of States to ensure product’s image and position. • Develop, direct and implement innovative product marketing strategies and initiatives for each product line in coordination with each market, to further develop brands’ performance. • Perform SKU and portfolio analyses to guide strategic recommendations. • Manage marketing budget and monthly P&L. • Compile and analyze competitive information and make recommendations to seize market opportunities. • Coordinate PR along with other individual marketing activities. • Create and implement advertising campaigns, including significant digital and social media initiatives. • Create promotional items (including collateral), creative magazine ads and YouTube videos. • Coordinate and oversee all company Beauty Trade Shows (booth design, product display, negotiate with vendors, hiring professionals, coordinate stage and classes, collateral, show specials, and manage show budget). Compile show evaluation results, make recommendations, and write debrief. Show less



NuBoard Media

• Retail
• 1 - 100 Employee

• Marketing and Sales Manager

  • Jun 2007 - Nov 2010

  • Negotiated sponsorship packages resulting in the addition of 37 new sponsorship opportunities between 2005 and 2010. • Collaborated with sponsors such as AT&T, Nissan and Airtran to publish promotional materials and communications. • Procured contracts from 28 new customers, which increased company’s revenue by 23%. • Worked with major agencies, sponsors and sports properties, making certain the latest information and execution of their events is optimal. Long history of well-run and successful events. • Drafted sponsorship proposals, contracts, logistics and presentation materials for sporting events such as BSC Championship games, the Chick-Fil-A Peach Bowl and Super Bowl XLIV. • Coordinate with event sponsors to ensure that personnel execute events plans and objectives. This resulted in 75 events taking places on schedule and 18% under budget. • Introduced a new method of selling by sampling, which is leading to new growth opportunities. Show less



AT&T

• United States
• Telecommunications
• 700 & Above Employee

• Marketing Assistant

  • Sep 2001 - Feb 2005

  • Supported the implementation of programs for advertising, market research, and segmentation throughout Latin America. • Actively participated in the development of the Regional Advertising Campaign for 10 countries in Latin America. • Supported advertising agency and company working relationship. Often called upon to coordinate logistics in three languages (English, Spanish and Portuguese). • Worked with Market Research Team to develop the research plans for customer satisfaction, brand and advertising tracking and customer segmentation. Show less