Fabian Partanen
Head of sales and marketing at con-pearl- Claim this Profile
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Bio
Experience
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con-pearl GmbH
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Germany
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Plastics Manufacturing
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1 - 100 Employee
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Head of sales and marketing
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2020 - Present
Geismar Planning, control and coordination of sales activities Management, organization and development of the internal and external sales force Support, care and acquisition of new customers and strategic key accounts Systematic analysis of the market and competition. Development of a sales controlling system. Monitoring the design and maintenance of sales conditions. Development and implementation of sales strategies as well as responsibility for sales and margins. Analysis of market potential… Show more Planning, control and coordination of sales activities Management, organization and development of the internal and external sales force Support, care and acquisition of new customers and strategic key accounts Systematic analysis of the market and competition. Development of a sales controlling system. Monitoring the design and maintenance of sales conditions. Development and implementation of sales strategies as well as responsibility for sales and margins. Analysis of market potential Development of integrated communication, product and market strategies tailored to the requirements of individual markets. Change to sales-active customer services. Identification of modern sales channels and brand positioning Initiation of marketing activities mainly inbound marketing as well as implementation and control. Digital and content-based new customer acquisition. Making solutions visible and searchable on the web with touch point, sorted by industries, applications, target groups and problem solutions. Show less
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Heytex Group
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Germany
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Textile Manufacturing
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1 - 100 Employee
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Commercial Director
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2020 - 2020
Bramsche In the Covid-19 phase: change management with focus on projects to ensure contribution margin targets Preparation of the sales forecast based on 3 crisis scenarios Coordination with the plants in China and the USA Crisis management: initiating, controlling and coordinating additional projects Development and maintenance of the market strategy through analysis of market information and identification of business trends Continuation of an efficient sales organization Support of… Show more In the Covid-19 phase: change management with focus on projects to ensure contribution margin targets Preparation of the sales forecast based on 3 crisis scenarios Coordination with the plants in China and the USA Crisis management: initiating, controlling and coordinating additional projects Development and maintenance of the market strategy through analysis of market information and identification of business trends Continuation of an efficient sales organization Support of the product management Cooperation with the Communication Department Report and presentation to the advisory board Holistic consideration of the customers' business relevant influencing factors - Motivation and support of the business center managers - Independent sales planning Show less
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Knüppel Verpackung GmbH & Co. KG
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Germany
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Packaging and Containers Manufacturing
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1 - 100 Employee
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Head of Sales
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2016 - 2019
Hann. Münden Performance and annual discussions with sales transactions Planning, control and monitoring of all sales activities Development and optimization of sales concepts and strategies for industrial and consumer goods packaging Continuation and optimization of modern B2B sales approaches such as value-based selling and establishment of the profitability concept in sales CRM and management via target agreements Development and implementation of sales controlling with the help of sales… Show more Performance and annual discussions with sales transactions Planning, control and monitoring of all sales activities Development and optimization of sales concepts and strategies for industrial and consumer goods packaging Continuation and optimization of modern B2B sales approaches such as value-based selling and establishment of the profitability concept in sales CRM and management via target agreements Development and implementation of sales controlling with the help of sales profit and loss accounts, sales ratio systems, sales statistics and customer surveys Responsible for Regional Sales Manager and Product Manager in Germany and Austria Management of 20 sales representatives and 5 product managers, key account managers for strategic key accounts in the automotive industry (OEM, Tier 1 + 2) Show less
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General Manager & Consultant
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2014 - 2016
Dülmen • Solid implementation experience (change management) • Restructuring • Focus on the niche Finnish product concept • Responsible for analyzing the entire value chain • Credit management • Budget forecasting • Risk management and cash management • Financial reports, both internal and external • Analysis and improvement of business processes • Contact with banks
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Rieber & Søn ASA
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Norway
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Food and Beverage Manufacturing
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1 - 100 Employee
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Head of Sales
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2009 - 2014
Münster, Nordrhein-Westfalen, Deutschland • Budget and P & L responsibility with reporting to Norway and Denmark • Establishment and reorganization of trading agencies • Serving the following key customers: o LEH: REWE, Edeka, Lidl, Aldi Nord, Netto Maxhütte, Kaufland, Penny o Food Service: Transgourmet, Lidega , Chefs Culinar, Service Bund, GAFATEAM, Metro C & C, Edeka Foodservice My services: • Clear and consistent consumer focus on Danish specialties and specialist in hot dogs • Development of LEH theme worlds:… Show more • Budget and P & L responsibility with reporting to Norway and Denmark • Establishment and reorganization of trading agencies • Serving the following key customers: o LEH: REWE, Edeka, Lidl, Aldi Nord, Netto Maxhütte, Kaufland, Penny o Food Service: Transgourmet, Lidega , Chefs Culinar, Service Bund, GAFATEAM, Metro C & C, Edeka Foodservice My services: • Clear and consistent consumer focus on Danish specialties and specialist in hot dogs • Development of LEH theme worlds: Scandinavia and Hot Dog Thereby: • Increase in market share in all Nielsen areas up to 3.1 percentage points (2010 vs. 2009) • Increase in customer reach and customer acquisition to southern Germany • Margin increase by an average of 2.5% Show less
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Husumer Mineralbrunnen HMB GmbH
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Germany
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Beverage Manufacturing
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1 - 100 Employee
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General Manager
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2007 - 2009
Husum, Germany Responsible for the entire company (production, purchasing, finance, logistics, sales and marketing) • Regional returnable glass business • Specializing in niche PET concepts • Identification of potential customers and new products • Brand introduction
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Tetra Pak
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Switzerland
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Packaging & Containers
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700 & Above Employee
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Key Account Manager
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2002 - 2007
Hochheim, Germany Planning, Preparing and Conducting Sales Negotiations and Business Plans for Packaging Machinery and Packaging Acquisition of Potential Customers The Key Account Manager at Tetra Pak is responsible for the customers' entire value creation process: Customer Journey, Customer Service (After Sales Service) and Complaint Handling. The reason for my employment at Tetra Pak with no technical background in plant engineering was my sales methodology: Not on the machines, but on the possibilities of… Show more Planning, Preparing and Conducting Sales Negotiations and Business Plans for Packaging Machinery and Packaging Acquisition of Potential Customers The Key Account Manager at Tetra Pak is responsible for the customers' entire value creation process: Customer Journey, Customer Service (After Sales Service) and Complaint Handling. The reason for my employment at Tetra Pak with no technical background in plant engineering was my sales methodology: Not on the machines, but on the possibilities of packaging. Thanks to my strong analytical and strategic approach, the "on the go" market has been gained as a new potential for Tetra Pak with continued success. These packages are now at McDonalds and at all train stations and airports. New beverages such as organic products have also been established in high-quality Tetra Pak packaging, increasing sales and profits and attracting new customers with packaging lines. These positive business results have led Tetra Pak to focus this service on its advertising campaign titled "I'm a New Door Opener" (available on the Internet under the headings: "Brand Diamond / Tetra Pak / Fabian Partanen"). Show less
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Coca-Cola Europacific Partners
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United Kingdom
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Manufacturing
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700 & Above Employee
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Sales Manager of third parts business
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2001 - 2002
Berlin, Germany Development of business plans for commercial goods
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Head of Channel Management for Domestic Market
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1998 - 2001
Berlin, Germany Development and presentation of channel and customer specific strategies and programs. Price, product, promotion, placement strategy in different channels. Special Strategies for Impulse Placements Home market Coca-Cola analyzes the shoppers behavior per channel and develops the corresponding channel sales strategy for key account management. Buying behavior and corresponding pricing, promotion, placement and packaging concepts are created. Example: placement of Fanta lime in the fruit and… Show more Development and presentation of channel and customer specific strategies and programs. Price, product, promotion, placement strategy in different channels. Special Strategies for Impulse Placements Home market Coca-Cola analyzes the shoppers behavior per channel and develops the corresponding channel sales strategy for key account management. Buying behavior and corresponding pricing, promotion, placement and packaging concepts are created. Example: placement of Fanta lime in the fruit and vegetable department, definition of buyers' contact points per channel, development of special exhibitions and action plan per channel.
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Head of Category Management
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1989 - 1998
Berlin, Germany Sales area, placement and product range optimization as well as promotion planning for the specialized trade. Herlitz is a pioneer in Category Management and has been Category Captain in many segments. The department store department digitized the category management and implemented software-assisted room optimization for the first time with the help of key figures, including product range optimization and action planning. Up to fully automatic parts list per branch. Shelf furniture was also… Show more Sales area, placement and product range optimization as well as promotion planning for the specialized trade. Herlitz is a pioneer in Category Management and has been Category Captain in many segments. The department store department digitized the category management and implemented software-assisted room optimization for the first time with the help of key figures, including product range optimization and action planning. Up to fully automatic parts list per branch. Shelf furniture was also developed and placed with the software. New development and ordering of displays Show less
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Education
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Fachhochschule für Wirtschaft Berlin
Business Administration, Diplom Kaufmann (FH), Financing and Investment -
Herlitz PBS AG
Industriekaufmann