Experience

RN Nordic

• Sweden
• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Senior Product Manager

  • Nov 2022 - Present

  - Model line-up definition and price setting- Market analysis and segment/competitor benchmarking- Profit and budget responsibility, management of variable marketing expenses- Development and implementation of commercial campaigns for Dacia brand in Denmark- Administration of sales support payments towards the dealer network

• Head of Marketing

  • May 2022 - Dec 2022

  - Lead commercial action and campaign planning for Renault & Dacia PC and LCV in Denmark- Team leader of four product, marketing communications and digital professionals- Profit and budget responsibility, management of fixed and variable marketing expenses- Development and implementation of marketing campaigns for Renault and Dacia brands- Management of all product-related topics including the definition of model range and price setting - Administration of sales support payments towards the dealer network Show less



Renault

• Motor Vehicle Manufacturing
• 700 & Above Employee

• Head of Marketing

  • Feb 2020 - Apr 2022

  - Lead commercial action and campaign planning for Renault & Dacia PC and LCV in Denmark- Team leader of four product, marketing communications and digital professionals- Profit and budget responsibility, management of fixed and variable marketing expenses- Development and implementation of marketing campaigns for Renault and Dacia brands- Management of all product-related topics including the definition of model range and price setting - Administration of sales support payments towards the dealer network Show less

• Marketing Executive DK & Nordic Product Manager

  • Jan 2019 - Feb 2020

  • Lead the quarterly commercial action process for Renault & Dacia in Denmark• Perform profit and cost calculations for all models and commercial actions in Denmark• Develop new sales campaigns for implementation in the Danish market and to the dealer network• Administration of sales support payments related to commercial actions towards the dealer network• Management of two Renault models, Twingo and Captur, with a Nordic market scope• Cross-functional coordination of product launches. Lead product launch groups with stakeholders across the organisation as well as main contact person to French headquarters for managed models• Holistic responsibility of new model positioning, line-up definition, pricing, competitor benchmarking and market intelligence• Change management and handling of all product-related processes and tools including application of price and/or line-up changes Show less

• Marketing Executive

  • Sep 2018 - Dec 2018



Mazda Motor Europe

• Motor Vehicle Manufacturing
• 500 - 600 Employee

• Coordinator Product Strategy

  • Jun 2017 - Aug 2018

  • External benchmarking and market research within the automotive industry, analysis of segment and competitor trends to steer executive decisions • Development of studies and business cases for the introduction of new vehicles into the European markets. Major contribution during different planning phases of a future SUV model • Coordination of the New Car Buyer’s Survey (NCBS) for Mazda in Europe • Responsibility for GDPR-related topics and processes within the Strategy & Digital Innovation department of Mazda Motor Europe Show less



Mazda Motor Danmark

• Rødovre

• Sales Operations Specialist

  • Jun 2015 - May 2017

  • Lead production and sales planner for Mazda in Denmark, Sweden, Iceland and Faroe Islands, shared responsibility for operations in Norway • Setting up and meeting monthly and quarterly wholesales targets in collaboration with Mazda’s logistics entity • Management for Mazda and dealer inventory for all carlines • New vehicle pricing and operations responsible for the Mazda distributor in Finland and the Baltics • Consultant for the dealer network in Denmark, Iceland and Faroe Islands with regards to production ordering and day-to-day supply chain-related topics Show less



Mazda Motor Europe

• Motor Vehicle Manufacturing
• 500 - 600 Employee

• Coordinator European Sales Operations

  • Mar 2014 - May 2015

  • Optimization of European production and sales plans between factories and European sales companies • New product launches and handling of monthly European production allocations for SUV carlines • Responsibility for German-speaking and Scandinavian markets • Inventory analysis and monitoring on a European level • Provide top management with various analysis on supply chain metrics • Optimization of European production and sales plans between factories and European sales companies • New product launches and handling of monthly European production allocations for SUV carlines • Responsibility for German-speaking and Scandinavian markets • Inventory analysis and monitoring on a European level • Provide top management with various analysis on supply chain metrics



Albatros Versicherungsdienste GmbH

• Change and Process Manager

  • Oct 2009 - Dec 2013



Henkel

• Germany
• Manufacturing
• 700 & Above Employee

• Working Student Subsidiary Controlling

  • Oct 2008 - Sep 2009



Henkel China Co. Ltd.

• Shanghai City, China

• Assistent Regional Business Controlling Henkel Adhesives

  • Feb 2008 - Jul 2008