Experience

Mindshare Germany

• Germany
• Advertising Services
• 1 - 100 Employee

• International Senior Client Consultant

  • May 2022 - Present

  Client Industry: FMCG Global

• Client Consultant

  • Jul 2021 - Apr 2022

  Client Industries: Automotive | Entertainment Media | Information Technology | FMCG x Member of the Local Council for Unity in Diversityx WPP NextGen Leaders '21 Alumni x Pioneer's Award Nominee for Best Newcomer Clients' strategic consultant. Steering strategic and operational set-up of media campaigns.

• Client Service

  • Jan 2020 - Jun 2021

  Industries: Automotive | Entertainment Media | Information Technology | FMCGx Head of Trainees Mindshare Germany x Member of the Local Council for Unity in Diversityx WPP NextGen Leaders '21 Alumni Strategic and operational set-up of media campaigns.



Eurocentres

• United Kingdom
• Education Management
• 1 - 100 Employee

• Digital Marketing Assistant

  • Jul 2019 - Dec 2019

• Digital Marketing Assistant

  • Jan 2019 - Jul 2019

  While at a Digital Transformation stage, initiated by the turnaround undertaking of the business, and in implementing a lead-generation based model, I am self-reliantly responsible for managing German-speaking markets, providing insights and deriving strategies for the DACH region, in specific. Executing a digital outreach, in line with a link building strategy, I am the point of contact for identifying, evaluating and acquiring new partners, alongside managing existing partnerships. In addition to the creation of PPC campaigns, I am involved in both, paid social and e-mail marketing. Using SEO best practices as well as agile project management, I co-managed a website-relaunch with focus on user-friendliness, quality and functionality, all the while coordinating external resources as well as performing both, copy creation and copy writing.



Frank Recruitment Group

• United Kingdom
• Staffing and Recruiting
• 700 & Above Employee

• Recruitment Consultant

  • Nov 2018 - Jan 2019

  Combining HR and Sales skills in a fast-paced, highly goal-driven environment, I was practically trained by and conducted all-round 360 recruitment in the industry's leading brand. In applying a high scale of search and direct communication techniques, I was, amongst other self-managed tasks, responsible for generating both, B2B and B2C leads and converting them into sales. Combining HR and Sales skills in a fast-paced, highly goal-driven environment, I was practically trained by and conducted all-round 360 recruitment in the industry's leading brand. In applying a high scale of search and direct communication techniques, I was, amongst other self-managed tasks, responsible for generating both, B2B and B2C leads and converting them into sales.



Deutsche Postcode Lotterie

• Germany
• Fundraising
• 1 - 100 Employee

• Sales Consultant

  • May 2017 - Nov 2018

  In establishing and maintaining a positive and loyal relationship between customers and the company, I channeled communication between the two. As the point of contact for buyers at their prospect and customer stages, and being responsible for converting those leads into sales, I took customers onto their journey, guided them through it as a consultant for questions and any difficulties they may have been experiencing and finally retained them where need has been, prolonging customer lifetime.

• "Success Drivers - On The Composition of Advertisement Using Preference Research"

  • Jan 2018 - Jun 2018

  Working directly with the co-founder on a strategic approach for the German market, this Bachelorthesis was completed and awarded with excellent grading. Preceeding this, I had developed a resource allocation strategy for a very successful multi-national organization and third largest private donor in the world being at their start-up phase within a new market. In doing so, I single-handedly conducted qualitative research to gain market insights specific to the company's service. After collecting, analyzing, and interpreting data, with both, effectiveness and efficiency in mind, I was able to not only identify the most profitable values of the service offering (their success drivers) but also derive a cross-channel strategy on branding, sales and broadcast marketing from them.



MoersMarketing GmbH

• Marketing Management Assistant | Internship

  • Feb 2016 - Jul 2016

  As part of my B. A. studies, I decided to spend my practical semester at a firm, that handles the entire marketing of a city. I chose this experience as it allowed me to gain insights into the many different sub-disciplines of marketing, directly assisting the CEO. For the purpose of maintaining the city's online presence, my responsibilities included editorial work, the establishment of an asset bank as well as monitoring website traffic. In the organizing of multiple annual and special events, such as the city's Christmas market, public viewings and Old-timer exhibitions, I assisted in the event planning, safety assurance and coordination of them. Being the first point of contact for all campaigns regarding the municipality, the firm tasked me with the drafting of various campaigns for clients and pitching these to them. As my own project, I was given a budget to use on an initiative to increase revenue for Iocal stores. My strategy was to create not one but a series of events across two quarters that would serve as frequent stimuli for revenue growth by attracting new visitors from the surrounding cities and entertaining own inhabitants. This undertaking I single-handedly managed from the planning, budgeting to organizing and its advertising, all while successfully meeting the target.



Xella Deutschland

• Germany
• Wholesale Building Materials
• 100 - 200 Employee

• Human Resource Management Assistant

  • Oct 2015 - Feb 2016

  Alongside my university studies, I filled in for an HR Manager on maternity leave. I consider myself lucky for having entered the role at a particularly interesting time. - It was here, that I first learned about the administrative processes of a multi-national company in transit. Not only did I gain insights into employer branding but was also responsible for some of the HRM's executive tasks, e.g. the preparation of work assessment reports for all staff, ready to be signed and the creation of presentations as well as other structural assets for both, internal and external stakeholders.



Rhine-Waal University

• Germany
• Higher Education
• 200 - 300 Employee

• Student Mentor

  • Sep 2014 - Dec 2014

  Within this working student role, it was my responsibility to assist arriving international students with administering their stay in Germany in regards to opening a bank account, accommodation search, translating between landlords and students/tenants, and respectively the signing of contracts as well as correspondance in visa matters. Within this working student role, it was my responsibility to assist arriving international students with administering their stay in Germany in regards to opening a bank account, accommodation search, translating between landlords and students/tenants, and respectively the signing of contracts as well as correspondance in visa matters.



Werbezentrum Ruhr

• Ad Agency Intern

  • Sep 2013 - Sep 2013

  Following my natural interest, I interned at the Webezentrum Ruhr ad agency specialized in print advertisement. Here, I learned how to use visual tools, e.g. InDesign and Photoshop. Also, I am especially fond of the evidence I found on the quality return of being detail-oriented. Following my natural interest, I interned at the Webezentrum Ruhr ad agency specialized in print advertisement. Here, I learned how to use visual tools, e.g. InDesign and Photoshop. Also, I am especially fond of the evidence I found on the quality return of being detail-oriented.