Experience

MRM Brasil

• Brazil
• Advertising Services
• 100 - 200 Employee

• Executive Business Leader

  • Oct 2021 - Present



SunsetDDB

• Brazil
• Advertising Services
• 100 - 200 Employee

• Head of Business & CRM

  • Feb 2021 - Oct 2021

  Client: Stellantis (FCA - Fiat Chrysler Automobiles) and Itaucard. Client: Stellantis (FCA - Fiat Chrysler Automobiles) and Itaucard.



VMLY&R COMMERCE

• United States
• Advertising Services
• 700 & Above Employee

• Senior Account Director

  • Oct 2015 - Feb 2021

  Client: Souza Cruz (British American Tobacco) - Free, Kent, Hollywood, Cohiba & Trevo Leadership on implementation of end-to-end commerce and 360º consumer experience strategy, considering the better brand expression in each consumer touchpoint, including development of engagement content projects in integration with omnichannel strategy and activation initiatives. Main projects: - Leader of the brand transition project from Free to the worldwide brand Kent. - Retail and CRM/data-driven strategies development. - Trade and B2B engagement projects. Show less



Publicis

• United States
• Advertising Services
• 700 & Above Employee

• Regional Account Director

  • Jul 2014 - Oct 2015

  Client: P&G (Brazil and Latam) - Oral-B and Vick. Leadership in the implementation of full integrated brand campaign, including development of brand content projects in integration with online, social and offline platforms and activation campaigns. Main projects: . Responsible for the Oral Care social media account acquisition. . Leadership in the launch of the first live Twitter project to Oral-B 3D White, exploring “The Voice” sponsorship. . Responsible for the implementation of the first digital hub content to Oral-B Pro Saúde, focused on dentists´ engagement. . Leadership on social influencers projects in integration with content strategy and digital & promotional platforms. Show less



AlmapBBDO

• Brazil
• Advertising Services
• 500 - 600 Employee

• Senior Account Manager

  • Jan 2010 - Jul 2014

  Clients: Bradesco Seguros, P&G, HP and Bayer. Leadership in the implementation of integrated brand campaigns, being the main responsible for the integration of disciplines offline, digital, social media and BTL / activation in a single and consistent strategy. Main Projects: . Bradesco Seguros: Responsible for the strategic development and implementation of the brand positioning campaign "Vai que". . HP: Leadership in the launch of the Brand Channel ‘What’s next’ (the first digital social network platform of the company) in partnership with Google, focused on Millennials; leader of the content and activation project of the brand at “Festival Planeta Terra 2013” integrated with the social media platforms of the company. Show less



SunsetDDB

• Brazil
• Advertising Services
• 100 - 200 Employee

• Senior Account Supervisor

  • Jun 2008 - Jan 2010

  Client: Banco Itaú – Retail Bank . Products: Personal account, corporate account, insurance, credit and investments. . Management and implementation of integrated brand advertising and promotional campaigns (ON/OFF). Client: Banco Itaú – Retail Bank . Products: Personal account, corporate account, insurance, credit and investments. . Management and implementation of integrated brand advertising and promotional campaigns (ON/OFF).



G2 Brasil

• São Paulo Area, Brazil

• Account Supervisor

  • Jan 2008 - Jun 2008

  Client: Souza Cruz (British American Tobacco) – Carlton and Dunhill . Leader of the brand migration project from Carlton to the worldwide brand Dunhill. . 360º strategy development: POS, trade, endomarketing, activation and engagement. Client: Souza Cruz (British American Tobacco) – Carlton and Dunhill . Leader of the brand migration project from Carlton to the worldwide brand Dunhill. . 360º strategy development: POS, trade, endomarketing, activation and engagement.



Fallon

• United States
• Advertising Services
• 200 - 300 Employee

• Account Supervisor

  • Apr 2005 - Dec 2007

  Management and implementation of integrated brand advertising and promotional campaigns for the following brands: Citibank (Brazil and Latam), CitiFinancial, Credicard Citi, United Airlines (Brazil and Latam), Syngenta and Dumont/Timex. Management and implementation of integrated brand advertising and promotional campaigns for the following brands: Citibank (Brazil and Latam), CitiFinancial, Credicard Citi, United Airlines (Brazil and Latam), Syngenta and Dumont/Timex.



GREY BRASIL

• Brazil
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Jan 2004 - Mar 2005

  Management and implementation of integrated brand advertising and promotional campaigns for the following brands: P&G (Pantene and Hipoglós), Masterfoods/MARS, Yahoo! and Eli Lilly (Cialis). Management and implementation of integrated brand advertising and promotional campaigns for the following brands: P&G (Pantene and Hipoglós), Masterfoods/MARS, Yahoo! and Eli Lilly (Cialis).



DMKT Integrado

• São Paulo Area, Brazil

• CRM Strategic Planning

  • May 2000 - Dec 2003

  Management and implementation of data driven and CRM strategies for the following brands: British Petroleum, SKY, CPFL, Gazeta Mercantil, Bon Grillê, SuperiG, ImovelWeb and SOHO International. Management and implementation of data driven and CRM strategies for the following brands: British Petroleum, SKY, CPFL, Gazeta Mercantil, Bon Grillê, SuperiG, ImovelWeb and SOHO International.