Assistant Director of Marketing & Fan Experience

• Jun 2023 - Present

Marketing & Promotions Graduate Assistant

• Jun 2021 - May 2023

• Oversaw marketing efforts for Women’s Basketball, Soccer, Gymnastics, and Tennis programs • Created comprehensive plans and initiatives to drive attendance and engagement at Women’s Basketball, Soccer, Gymnastics, and Tennis • Worked closely with sponsorship team, coaches, and other department staff to develop, implement, and execute promotional elements and advertising • Produced home events including on-field, sponsorship fulfillment, script, and music elements for Women’s Basketball, Soccer, Gymnastics, and Tennis • Established The Corral student section Leadership Board and Freshman Ambassador Program, oversaw student section initiatives and leadership • Aided in re-establishing and expanding reach of Buster’s Kids Club program to 120+ members in its first year • Recruited, hired, scheduled, supervised, and mentored 30+ undergraduate interns • Contributed to first multiple-sellout (4) Soccer season • Promoted and advertised launch of Soccer season tickets, selling 100+ in their first year • Managed and assisted at community public relations events/activities on campus and in the greater Boise area • Developed and managed marketing budgets for Women’s Basketball, Soccer, Gymnastics, Tennis, and The Corral student section • Created and maintained relationships with athletics staff, coaches, student-athletes, community and campus groups, and external agencies • Elevated Women’s Basketball, Soccer, Gymnastics, and Tennis social media through collaboration with sports information and creative staff • Coordinated and planned elements with conference entities to produce 2021 Mountain West Soccer Tournament and 2022 MRGC Championship Meet • Led on-field/court marketing elements at Football and Men’s Basketball • Operated videoboards at arena events Show less

Lead Marketing Intern

• Aug 2018 - Jun 2021

• Produced home events for 2021 Women’s Soccer and 2019 Men’s Lacrosse • Supervised interns during Women’s Soccer, Gymnastics, and Men’s Lacrosse events • Assisted marketing staff with planning and executing campaigns for Women’s Soccer, Gymnastics, and Men’s Lacrosse in efforts to increase attendance • Oversaw game day coordination of community groups, sponsors, the MUSS, spirit squad, for Women’s Soccer, Gymnastics, and Men’s Lacrosse • Created and maintained relationships with athletics staff, coaches, student-athletes, community and campus groups, and external agencies • Assisted at Football, Men’s and Women’s Basketball, Volleyball, Swim & Dive, Ski, Baseball, and Softball, as well as with special projects Show less

Assistant Marketing Specialist

• May 2019 - May 2021

• Designed and executed multiple campus and community-wide marketing campaigns • Union Scholarship Fund, which received 611 applications in 2021 and 738 applications in 2020 • 2021 University of Utah Giving day, which received $15,200 in donations for scholarships within a 30-hour period • Developed and implemented a cohesive branding plan that catered to the mission and utility of the student union and its audience • Redesigned and installed building-wide promotional and wayfinding materials • Established a specific branding plan for the Union Recreation Area • Established a social media branding guide • Monitored and managed campus-wide advertising and materials • Strategically ran and created engagement on the Union’s social media accounts • Increased Instagram followership by 21% • Created general graphics and advertising materials for the Union and campus entities Show less

Snow Blitz Program Supervisor

• Dec 2018 - Mar 2020