Ezgi Şakirler
SEO Team Lead at ROIPUBLIC - ROI Odaklı Dijital Performans Pazarlama Ajansı- Claim this Profile
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Bio
Experience
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ROIPUBLIC - ROI Driven Digital Marketing Agency
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Türkiye
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Advertising Services
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1 - 100 Employee
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SEO Team Lead
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Feb 2023 - Present
As a SEO Team Lead, I managed +30 projects. Currently, I continue to carry out the SEO process of +20 brands with my team. Responsibility: KPI Determination and Evaluation, Preparing Forecast, Organizing SEO Strategy and Team Members, Reporting and Interpreting Organic Metrics, Technical SEO Development, Core Web Vitals Development, Content Strategy Planning, Develop and Implement Link Building Strategy, Industries: Clothing, Cosmetics, Jewelry, Video Marketing, Marketplaces… Show more As a SEO Team Lead, I managed +30 projects. Currently, I continue to carry out the SEO process of +20 brands with my team. Responsibility: KPI Determination and Evaluation, Preparing Forecast, Organizing SEO Strategy and Team Members, Reporting and Interpreting Organic Metrics, Technical SEO Development, Core Web Vitals Development, Content Strategy Planning, Develop and Implement Link Building Strategy, Industries: Clothing, Cosmetics, Jewelry, Video Marketing, Marketplaces, Finance, Software, Solar Roof Systems, Application(SEO & ASO), House Rental, Vehicle & Fleet Rental, Yacht Charter, Marble, Laboratory, Occupational Safety Equipment, Food, University, Building-Construction Equipment, Entrepreneurship and Innovation Center, Association... Projects: L'Occitane, Jack & Jones, Eyüp Sabri Tuncer, Kronotrop, Sigortaladım, PayTR Regions: USA, UK, Spain, Croatia, Greece, Italy, Turkey
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Senior SEO Executive
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Aug 2022 - Feb 2023
As Senior SEO Executive, I worked on +20 projects. I have assisted with the maintenance of the website's architecture to measure the success of SEO and ROI and ensure user friendliness Reponsibility: Developing SEO strategies to move web pages higher in the organic SERP view and increase conversion rate.
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SEO Executive
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Feb 2022 - Aug 2022
As an SEO Executive, I have worked on +10 projects to increase the organic rankings of websites. Responsibility: Keyword Research and Competitor Analysis, On-Page SEO, Backlink Planning, Category and Blog Content Planning, User Experience Examination, Technical SEO, Page Speed Analysis.
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1007 Medya
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Türkiye
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IT Services and IT Consulting
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1 - 100 Employee
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SEO Specialist & Web Developer
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Oct 2021 - Feb 2022
During my time at 1007 Medya, I provided consultancy to Small and Medium-Sized businesses and Start-ups in the field of digital marketing. Although I mainly take an active role in SEO processes, I also played an active role in processes such as site setup / design with Wordpress from scratch, and social media management. I gained Wordpress SEO & Shopify SEO experience here. In addition to these, I also undertook the Social Media management of some projects.
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MDP Group
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Switzerland
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Information Technology & Services
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100 - 200 Employee
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Digital Marketing Specialist
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Dec 2020 - Aug 2021
İstanbul, Türkiye I played an active role in the digital marketing processes of the main (mdpgroup.com) and sub-websites of MDP Group. Responsibility: digital marketing strategy development, keyword & competitor analysis, on-page SEO reviews, technical site development studies, category and blog content planning, off-page SEO studies, Tag Manager, Google Analytics & Google Search Console setup and data tracking, KPI tracking and interpretation, reporting, forecasting, social media strategy creation… Show more I played an active role in the digital marketing processes of the main (mdpgroup.com) and sub-websites of MDP Group. Responsibility: digital marketing strategy development, keyword & competitor analysis, on-page SEO reviews, technical site development studies, category and blog content planning, off-page SEO studies, Tag Manager, Google Analytics & Google Search Console setup and data tracking, KPI tracking and interpretation, reporting, forecasting, social media strategy creation, weekly post sharing planning, social media content plans Projects: mdpgroup.com, loggle.io, ayran.io , oneri.io, cpiburger.com, mdpara.com, sapbespoke.com
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Jr. Digital Marketing Specialist
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Oct 2020 - Dec 2020
I had the opportunity to use and develop the knowledge I gained from the trainings I attended and my internship experience in this position. I gained experience in SEO, Content Marketing, Google Ads and Social Media management. I developed myself in the fields of B2B Marketing and Inbound Marketing. I learned to use tools like Hubspot, Semrush and Ahrefs. I gained experience in writing SEO compatible technical content by writing SEO compatible articles.
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Yapı Kredi
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Türkiye
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Banking
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700 & Above Employee
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Intern
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Aug 2020 - Sep 2020
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InvestAZ Yatırım
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Türkiye
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Investment Management
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1 - 100 Employee
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Digital Marketing Intern
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Jan 2019 - Apr 2019
İstanbul, Türkiye
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Schlitterbahn Waterparks & Resort
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United States
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Entertainment
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200 - 300 Employee
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Summer Staff (Work & Travel)
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Jun 2018 - Sep 2018
New Braunfels, Teksas, Birleşik Devletler As part of the Work and Travel project, I had the opportunity to work in the USA and travel to different states. In the water park where I worked, students from many different countries were working. In this way, I had the opportunity to get to know different cultures closely and improve my language skills.
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Education
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Istanbul University
Economics