Experience

• 

  GSTIC Group

  • United Arab Emirates

  • Deputy Group CEO

    • Oct 2018 - Present
    • United Arab Emirates

    1. Strategic Leadership:• Work closely with the Group CEO to develop and execute the corporate strategy.• Provide leadership and guidance to individual business units within the group, ensuring alignment with the overarching goals and vision.2. Cross-Company Collaboration:• Foster collaboration and synergies between different business units to enhance efficiency and create value across the group.• Implement best practices for knowledge sharing, resource utilization, and joint initiatives.3. Business Development:• Identify and evaluate new business opportunities, partnerships, and acquisitions to enhance the group's market position and profitability.• Work closely with business development teams to drive growth initiatives.4. Financial Oversight:• Collaborate with the Finance team to ensure financial health and performance targets are met.• Develop and monitor financial strategies, budgets, and forecasts for each business unit.5. Operational Excellence:• Oversee operational processes and procedures to ensure optimal performance and efficiency across all companies.• Implement standardized operational practices where applicable to drive consistency.6. Executive Team Collaboration:• Collaborate with executive leadership teams of each business unit, providing guidance, mentorship, and support.• Represent subsidiaries to the board and lead the business growth in line with the board’s strategy.7. Risk Management:• Identify and mitigate risks across the group, ensuring compliance with industry regulations and ethical standards.• Implement risk management strategies to safeguard the overall health of the organization.8. Communication and Representation:• Represent the group in external forums, industry events, and with key stakeholders.• Ensure effective communication channels between the Group CEO, executive teams, and employees.

• 

  Dyson

  • Dubai

  • Senior Sales & Sales Capability Manager - Saudi Arabia

    • Aug 2017 - Oct 2018
    • Dubai

    As a Dyson Sales Manager Saudi Arabia , responsible for leading and executing sales strategies to achieve revenue targets , brand building, and market share growth. Key Responsibilities:1. Sales Strategy and Planning:• Develop and implement effective sales strategies to achieve sales targets and objectives.• Analyze market trends, competitor activities, and customer needs to identify new opportunities for growth.2. Team Leadership:• Lead, motivate, and develop a high-performing sales team.• Provide coaching, guidance, and performance feedback to ensure the team's success.3. Customer Relationship Management:• Build and maintain strong relationships with key customers, retailers, and partners.• Work closely with the marketing team to understand customer needs and preferences.4. Retail Presence:• Ensure optimal product placement, visibility, and brand representation in retail outlets.• Collaborate with retailers to create compelling in-store displays and promotional activities.5. Sales Training:• Develop and conduct training programs for the Dyson Experts to enhance product knowledge and selling skills.• Stay informed about new product features and industry trends to effectively communicate with customers.6. Performance Metrics:• Track and analyze sales performance metrics to identify areas for improvement and implement corrective actions.• Prepare regular reports and presentations on sales results, market trends, and opportunities.7. Budget Management:• Develop and manage the sales budget, ensuring effective allocation of resources for maximum impact.• Monitor expenses and implement cost-saving measures without compromising performance.8. Collaboration with Cross-Functional Teams:• Work closely with marketing, product development, and customer service teams to align sales strategies with overall business objectives.• Provide valuable insights to support product development and marketing campaigns.

• 

  The Walt Disney Company

  • FMCG category Head

    • Nov 2016 - Jul 2017

  • Softlines Category Head - MENA

    • Jun 2015 - Nov 2016

    Responsible for managing $ 20 million fashion and home licensing business for the MENA region which is equivalent to $ 150 Million wholesale through leading multiple licensee across multiple , retailer and countries in MENA.• Responsible of managing a team of category managers as the head of Softlines to deliver the targets • Full P&L Management and accountability across multiple categories ( Apparel, Footwear, accessories, BTS, home and Infant)• Delivering the target through the management of a network of over 30 licensees and Distributors across MENA• Business plan analysis and contract negotiation to deliver double digit growth with the business partners• Develop and deliver long term strategic growth plans for consumer products in MENA in line with EMEA guidelines which delivers the franchise promise• Responsible for Securing a double digit growth on the BTS season • Building a delivering a yearly marketing and promotional calendar with leading retailers and distributors • Build and maintain successful working relationships with key retailers in the assigned market to drive permanent Fashion & Home presence• Collaboration with international partners to create integrated marketing campaigns in MENA• Budgeting, forecasting and presenting the yearly targets (AOP) to top Management

  • Head of Sales & Trade Marketing - Saudi Arabia

    • Feb 2012 - May 2015

    Combine entrepreneurial drive with business-management skills as the Head of Sales .Taking the lead in the development of the Saudi Market in sales, category management, and trade marketing straegies for the consumer products LOBs covering 8+ categories. Working closely with multiple teams and leading a team of 2 sales managers to deliver the revenue growth target- Responsible for building a team of Sales Managers, Training, and Mentoring with clear objectives and ensuring targets are met- Delivered double digit growth over 3 years across all categories in Saudi Market that contributed to grow the share of Saudi from 23% To 35% in MENA- Accountable for delivering the target for 8+ categories under the Disney consumer product division (Fashion, Home, Toys, Stationary, FMCG, DVDs, Video Games, Publishing)- Build, and deliver the sales strategy by Trade Channel (Mass Market, Specialists, Brand builders) by category and franchise priority- Develop and maintained strong direct relationships with the key account and stakeholders across the different category (Buyers, Marketing team and the top Management)- Lead and support the (Local, regional and Global) licensees/Distributors across the categories to deliver the committed business plans and the country’s Operating Plan- Building the franchise priority based on a multi dimension Franchise gap analysis in the market to identify the building blocks for a strong mental and physical availability- Developed and implement country specific trade marketing activities covering multiple categories under the Disney umbrella- Develop and deliver sales training on franchises, channel and retail to the licensees’ sales team- Search, develop marketing Agencies to run the Disney/Marvel activation as per the brand guidelines and as cost effective- Identify market opportunities and recommend potential business partners to the leadership team

• 

  Mars

  • United States
  • Manufacturing
  • 700 & Above Employee

  • Regional Trade Marketing Manager - Gulf

    • Apr 2010 - Jan 2012

    Management of multi-category marketing activities across the GCCAct as a linking point between Sales and MarketingDeveloping and implementing trade marketing programs/campaignsSales capability support to the field sales teamBudget management to Trade and sales capability budgetAssets investment and management champion (Distribution Points)

  • Financial Controller and Pricing Analyst

    • Feb 2007 - Mar 2010

    Co-piloting financial profitability delivery against the financial frameworkAccountable for monthly and yearly closing of the trade spend P&L line, trade analysis and budget controllerMarket financial outlook champion with 90% accuracyAssets investment process controllerDrive the market profitability through sku rationalization and analysisResponsible for the multi-category pricing sheets)

  • Factory Financial Analyst

    • Oct 2005 - Feb 2007

    Responsible for the factory monthly and yearly end closingConducting detailed P&L analysis and drive improvementResponsible for the audit proof factory year end closing and stock revaluationNew product development team member representing financeSAP Factory finance functional expertFixed assets register champion

• 

  Unilever

  • Coop Trainee

    • 2004 - 2004