Experience

GSTIC Group

• Saudi Arabia
• International Trade and Development
• 1 - 100 Employee

• Deputy CEO

  • Oct 2018 - Present



Dyson

• Singapore
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Senior Sales & Sales Capability Manager - Saudi Arabia

  • Aug 2017 - Oct 2018



The Walt Disney Company

• United States
• Entertainment Providers
• 700 & Above Employee

• FMCG category Head

  • Nov 2016 - Jul 2017

• Softlines Category Head - MENA

  • Jun 2015 - Nov 2016

  Responsible for managing $ 20 million fashion and home licensing business for the MENA region which is equivalent to $ 150 Million wholesale through leading multiple licensee across multiple , retailer and countries in MENA.• Responsible of managing a team of category managers as the head of Softlines to deliver the targets • Full P&L Management and accountability across multiple categories ( Apparel, Footwear, accessories, BTS, home and Infant)• Delivering the target through the management of a network of over 30 licensees and Distributors across MENA• Business plan analysis and contract negotiation to deliver double digit growth with the business partners• Develop and deliver long term strategic growth plans for consumer products in MENA in line with EMEA guidelines which delivers the franchise promise• Responsible for Securing a double digit growth on the BTS season • Building a delivering a yearly marketing and promotional calendar with leading retailers and distributors • Build and maintain successful working relationships with key retailers in the assigned market to drive permanent Fashion & Home presence• Collaboration with international partners to create integrated marketing campaigns in MENA• Budgeting, forecasting and presenting the yearly targets (AOP) to top Management Show less

• Head of Sales & Trade Marketing - Saudi Arabia

  • Feb 2012 - May 2015

  Combine entrepreneurial drive with business-management skills as the Head of Sales .Taking the lead in the development of the Saudi Market in sales, category management, and trade marketing straegies for the consumer products LOBs covering 8+ categories. Working closely with multiple teams and leading a team of 2 sales managers to deliver the revenue growth target- Responsible for building a team of Sales Managers, Training, and Mentoring with clear objectives and ensuring targets are met- Delivered double digit growth over 3 years across all categories in Saudi Market that contributed to grow the share of Saudi from 23% To 35% in MENA- Accountable for delivering the target for 8+ categories under the Disney consumer product division (Fashion, Home, Toys, Stationary, FMCG, DVDs, Video Games, Publishing)- Build, and deliver the sales strategy by Trade Channel (Mass Market, Specialists, Brand builders) by category and franchise priority- Develop and maintained strong direct relationships with the key account and stakeholders across the different category (Buyers, Marketing team and the top Management)- Lead and support the (Local, regional and Global) licensees/Distributors across the categories to deliver the committed business plans and the country’s Operating Plan- Building the franchise priority based on a multi dimension Franchise gap analysis in the market to identify the building blocks for a strong mental and physical availability- Developed and implement country specific trade marketing activities covering multiple categories under the Disney umbrella- Develop and deliver sales training on franchises, channel and retail to the licensees’ sales team- Search, develop marketing Agencies to run the Disney/Marvel activation as per the brand guidelines and as cost effective- Identify market opportunities and recommend potential business partners to the leadership team Show less



Mars

• United States
• Manufacturing
• 700 & Above Employee

• Regional Trade Marketing Manager - Gulf

  • Apr 2010 - Jan 2012

  Management of multi-category marketing activities across the GCCAct as a linking point between Sales and MarketingDeveloping and implementing trade marketing programs/campaignsSales capability support to the field sales teamBudget management to Trade and sales capability budgetAssets investment and management champion (Distribution Points)

• Financial Controller and Pricing Analyst

  • Feb 2007 - Mar 2010

  Co-piloting financial profitability delivery against the financial frameworkAccountable for monthly and yearly closing of the trade spend P&L line, trade analysis and budget controllerMarket financial outlook champion with 90% accuracyAssets investment process controllerDrive the market profitability through sku rationalization and analysisResponsible for the multi-category pricing sheets)

• Factory Financial Analyst

  • Oct 2005 - Feb 2007

  Responsible for the factory monthly and yearly end closingConducting detailed P&L analysis and drive improvementResponsible for the audit proof factory year end closing and stock revaluationNew product development team member representing financeSAP Factory finance functional expertFixed assets register champion



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• Coop Trainee

  • 2004 - 2004