Experience

CAP Security

• Security and Investigations
• 1 - 100 Employee

• Customer Relations Specialist

  • Feb 2019 - Present

  ● Investigating issues that have a direct impact on our customers' security posture, reputation, operations and daily lives ● Interacting with customers, executives, third-party suppliers and law enforcement ● Assisting Tactical and Contact teams to operationalise and document action plans according to SOP’s ● Recommending improvements to existing SOPs based on changes in the operational environment ● Implementing and managing response processes in Salesforce ● Cross-selling and upselling security products and solutions where applicable ● Hands-on mentoring and coaching a team of customer relationship specialists Show less



IG Film Productions

• Jerusalem Area, Israel

• Digital Marketer/Copywriter

  • Jul 2015 - Jan 2019

  IG Productions is an Emmy-Award winning video production company supplying content to the BBC, CNN, Vice, Keshet, etc. ● Developed and implemented media distribution strategies to secure international circulation goals ● Wrote proposals and press releases targeting broadcasters, producers and filmmakers ● Produced and managed email marketing campaigns ● Media Liaison to international broadcasters ● Researched innovative content to tell stories in creative and engaging ways, creating an impact that works for broadcasters ● Assisted with logistics and production ● Archived content for multiple productions Show less



BMC Software

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Technical Writer

  • Jul 2011 - Mar 2014

  Following a three month sponsored internship I was offered a full-time salaried position at BMC to rework software manuals for multi-platform access. ● Drove implementation of task-focused user guides ● Digitised support documentation enabling 100% online access for clients and developers saving time on queries and reducing support costs ● Analysed legacy and potential content, focusing on reuse and single-sourcing opportunities ● Worked with a senior Technical Writer/mentor and subject matter experts to learn more about specific concepts and to write easy-to-understand user interface text, online help and developer guides ● Wrote, edited, and fact-checked technical documentation, software manual updates and flashes ● Ensured all user guides complied with updated departmental goals for online access, style guides and corporate messaging Show less



RADVISION

• Israel
• Telecommunications
• 1 - 100 Employee

• Internal Marketing Communications Manager

  • Oct 2008 - May 2011

  ● Wrote content and strategized internal marketing campaigns ● Implemented migration of marketing content to a new website ● Produced and edited white papers and technical blog posts ● Wrote Thought Leadership blog posts relevant to our industry sector ● Assisted with the production of in-house videos ● Wrote content and strategized internal marketing campaigns ● Implemented migration of marketing content to a new website ● Produced and edited white papers and technical blog posts ● Wrote Thought Leadership blog posts relevant to our industry sector ● Assisted with the production of in-house videos



ARX

• United States
• Computer and Network Security
• 1 - 100 Employee

• Marketing Communications Manager

  • Jan 2005 - Jun 2008

  Venture-backed start-up providing document security and credit card encryption to B2B customers in the US, EU & Asia. • Wrote all press releases, case studies, white papers, user guides, scripts, website text, landing pages and webinar content • Managed SEO and editorial calendar, • Developed content architecture and strategy to boost user experience • Managed and implemented rebranding of website and migration of all content to a new online platform Increasing organic traffic by over 250% • Tracked, analysed, and reported on campaign performance, documenting content strategy success and ROI • Researched international trade shows and online publications, • Managed AdWords campaign in line with SEO marketing guidelines Show less