Ewoud Assen

Strategy Lead at Gradient
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Contact Information
us****@****om
(386) 825-5501
Location
Amsterdam, North Holland, Netherlands, NL
Languages
  • Engels Full professional proficiency
  • Nederlands Native or bilingual proficiency
  • Frans Elementary proficiency
  • Duits Elementary proficiency
Skills

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5.0

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Monique Drost ▷

Een goede interviewer, prettige tone-of-voice en kennis van SEO. De eerste dingen waar ik bij Ewoud aan denk. Ewoud was als tekstschrijver betrokken bij de nieuwe website van Livit Orthopedie. In zijn webteksten weet hij ingewikkelde materie te vertalen naar begrijpelijke copy. Ik was onder de indruk van de manier waarop hij mensen interviewt en persoonlijke portretten optekent. Dankzij zijn kennis en vaardigheden kon ik als project- en contentmanager heel makkelijk met hem sparren. Ga je voor resultaat in een online project, dan is Ewoud de copywriter die je zoekt.

Anaïs Fajardo

I've had the chance to work with Ewoud for half a year at Glasses Group Global in Kuala Lumpur, Malaisia. We worked closely in the digital marketing department; our mission was to define and launch digital marketing campaign in all APAC. Ewoud was very helpful and a great added value in both content creation and publishing for the entire digital campaign process. He is naturally a copywriter-oriented. His writing and concept skills are immense and various. Innovative, calm and talented, Ewoud brings a very exclusive view on creative choices. He managed to adapt to the growth of the company and came up with great creatives ideas. Ewoud is one of the people I'd really appreciate to work again with.

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Credentials

  • Growth Hacking Immersive Course
    Growth Tribe
    Feb, 2022
    - Nov, 2024
  • Learn HTML Course
    Codecademy
    Dec, 2021
    - Nov, 2024

Experience

  • Gradient
    • Netherlands
    • Advertising Services
    • 1 - 100 Employee
    • Strategy Lead
      • Jan 2023 - Present

  • Altares Dun & Bradstreet Netherlands
    • Netherlands
    • Information Services
    • 1 - 100 Employee
    • Growth Marketer/Manager
      • Mar 2022 - Jan 2023

      Enabling growth by running experiments based on customer insights. I've set up the growth marketing team and I'm managing it now.

    • Sr. Digital Marketing & Brand Officer Benelux
      • Aug 2020 - May 2022

      My goal is to generate leads - mostly new logo. Clear performance KPIs. I've set up and managed collaborations with marketing agencies and freelancers. I oversee performance channels like SEA, SEO, social ads, and display. Hands-on management of website optimization, using tools like VWO, Hotjar, and Google Optimize.

  • Olbico | an Altares Dun & Bradstreet Company
    • Netherlands
    • Information Services
    • 1 - 100 Employee
    • Marketing Manager
      • Oct 2018 - Aug 2020

      Marketing strategy, branding, performance marketing, B2B lead generation & online marketing. Manage agencies and (business) partners. Marketing strategy, branding, performance marketing, B2B lead generation & online marketing. Manage agencies and (business) partners.

  • Vandejong
    • Netherlands
    • Marketing Services
    • 1 - 100 Employee
    • Copywriter
      • Oct 2017 - Sep 2018

      (Dutch) Copywriter for brand concepts, slogans, press releases, and newsletters. (Dutch) Copywriter for brand concepts, slogans, press releases, and newsletters.

  • Tekstbureau de Woordvoerder
    • Amsterdam en omgeving, Nederland
    • Copywriter
      • Jun 2016 - Sep 2018

      Freelance copywriter for brand concepts and SEO-friendly website copy. Freelance copywriter for brand concepts and SEO-friendly website copy.

  • Hudson's Bay
    • Canada
    • Retail
    • 700 & Above Employee
    • Digital Copywriter
      • Mar 2017 - Sep 2017

      Writing website content, social copy and internal communication for the biggest retail start-up of the Netherlands. Writing website content, social copy and internal communication for the biggest retail start-up of the Netherlands.

  • Red Apples | Digital Performance Marketing
    • Haarlem en omgeving, Nederland
    • Performance marketeer | SEA | SEO | Display | Social Ads | Datafeedmarketing | Google Analytics
      • Jun 2015 - Jun 2016

      Freelance performance marketeer managing data-driven and ROI focussed campaigns. - SEA for Sundio Group - SEA, display and retargeting for progressive organizations, like VPRO and Wakker Dier - SEA and social for Endouble Freelance performance marketeer managing data-driven and ROI focussed campaigns. - SEA for Sundio Group - SEA, display and retargeting for progressive organizations, like VPRO and Wakker Dier - SEA and social for Endouble

  • GlassesGroupGlobal
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Performance Marketing Manager
      • Jan 2015 - Jun 2015

      As the performance manager, I was responsible for the digital marketing efforts in 14 markets across 2 continents. Glasses Online is a rapidly growing company emerging in multiple markets in order to become the largest eye wear retailer in the world. It was my job to align, execute and optimise all digital utterances for all the countries in both Asia and Europe. To do this profitably, it requires a full understanding of the digital journey users are making across multiple devices in a fast pace world. With the full understanding comes the ability to fully track the journey and be able to transform this data into useful insights and understanding of the behaviour. This is an important aspect of optimising the digital experience we are giving users through paid, owned and earned media. Show less

  • SDIM Online Marketing
    • Netherlands
    • Advertising Services
    • 1 - 100 Employee
    • Head of Advertising
      • Oct 2011 - Dec 2014

      Started as a junior SEA consultant and grew into the role of Head of Advertising. Under my lead, the department grew from 5 FTE to 10 FTE in two years time. Started as a junior SEA consultant and grew into the role of Head of Advertising. Under my lead, the department grew from 5 FTE to 10 FTE in two years time.

  • Haarlem105 RTV
    • Haarlem en omgeving, Nederland
    • Radio DJ [Voluntary]
      • Sep 2011 - Aug 2014

      Production and hosting the weekly radio show Ewoud & Derek Show. The show grew from a 1-hour show to a 2-hours show on a better time slot. I also was the regular stand-in for the prime time show Van Hieren Op Vrijdag. Production and hosting the weekly radio show Ewoud & Derek Show. The show grew from a 1-hour show to a 2-hours show on a better time slot. I also was the regular stand-in for the prime time show Van Hieren Op Vrijdag.

  • Written in Music
    • Netherlands
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Music Journalist [Voluntary]
      • Sep 2011 - May 2013

      Journalist and reviewer of Western pop music and hip-hop. Journalist and reviewer of Western pop music and hip-hop.

  • Freelance, self-employed
    • Freelance copywriter
      • 2009 - 2010

      A few examples of content written by me, both paid and voluntary. - Channable - TEDxHaarlem A few examples of content written by me, both paid and voluntary. - Channable - TEDxHaarlem

Education

  • Vrije Universiteit Amsterdam
    pre master, Communication Sciences and Disorders, General
    2010 - 2011
  • Haarlem Business School
    bachelor, Communication and Media Studies
    2004 - 2009

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