Ewelina Szczepaniak-Wenting

Sr. Consultant Consumer Insights and Product Strategy at Netguru
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Contact Information
us****@****om
(386) 825-5501
Location
Amsterdam, North Holland, Netherlands, NL
Languages
  • English Full professional proficiency
  • Polish Native or bilingual proficiency
  • Dutch Limited working proficiency

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5.0

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Jinder Kang

Having had the pleasure of working with Ewelina ever since she joined Netguru over 2 years ago, I can easily say that the factor that sets her apart is her passion to create great products. Her talent as a researcher is clear to see, and she will leave no stone unturned to find the true causal relationships that exist between dots that appear unrelated at first glance. Her product management background, with the complimentary and in-depth understanding of the product life-cycle, allows her to not only create the right research path, but to also stay actively involved in guiding clients to their optimal solutions. A personable strategic thinker with strong communication skills, Ewelina brings her unique methodology, critical thinking, and an intellectual curiosity to all of her engagements and will make a wonderful addition to anyone trying to solve - or even better understand - their biggest challenges.

Piotr Sliwa

Ewelina is a great researcher with lots of interesting ideas on how to generate insights for our joint projects! Additionally, what is very important, we worked together on the processes of cooperation between departments and the creation of an offering, where Ewelina's contribution was huge - I recommend working with her because she is conscientious, open and communicates perfectly... and she is an absolutely wonderful specialist!

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Credentials

  • 500 Mentorship Minutes
    adplist.org
    Apr, 2023
    - Nov, 2024
  • 500 Mentorship Minutes
    adplist.org
    Apr, 2023
    - Nov, 2024
  • User Experience: Research & Prototyping
    University of California San Diego
    Sep, 2017
    - Nov, 2024

Experience

    • Poland
    • IT Services and IT Consulting
    • 500 - 600 Employee
    • Sr. Consultant Consumer Insights and Product Strategy
      • Apr 2021 - Present

      - User Research operations ecosystem set up - Leading User Research strategy and consulting key User Research projects - Evangelising User Research internally and externally - Actively shaping User Research commercial strategy - Mentoring and supporting other User Researchers - Validating new business or new initiatives within existing products - Optimising User Research process - Bringing new User Research methodologies aboard - User Research operations ecosystem set up - Leading User Research strategy and consulting key User Research projects - Evangelising User Research internally and externally - Actively shaping User Research commercial strategy - Mentoring and supporting other User Researchers - Validating new business or new initiatives within existing products - Optimising User Research process - Bringing new User Research methodologies aboard

    • Poland
    • Higher Education
    • 1 - 100 Employee
    • Academic Lecturer - New Digital Business Concept Validation
      • Nov 2021 - Present

      Lectures and practice excecises with UX Design postgraduate students of Tischner European University. Lectures and practice excecises with UX Design postgraduate students of Tischner European University.

    • Netherlands
    • Computer Games
    • 1 - 100 Employee
    • Sr. User Research & Product Manager
      • Nov 2017 - Mar 2021

      ▪ Development and optimization of a new premium subscription-based (Netflix-like) gaming platform ▪ Driving product roadmap based on the User analytics and market trends ▪ Leading program of collecting and analysing qualitative and quantitative user feedback and metrics ▪ Managing development team (SCRUM) ▪ Development and optimization of a new premium subscription-based (Netflix-like) gaming platform ▪ Driving product roadmap based on the User analytics and market trends ▪ Leading program of collecting and analysing qualitative and quantitative user feedback and metrics ▪ Managing development team (SCRUM)

    • Germany
    • Sporting Goods
    • 700 & Above Employee
    • User Research and Conversion Specialist
      • Mar 2014 - Aug 2017

      ▪ Product Owner of Site Search, Product Recommendations, Mobile Store Locator and Wishlist – creating a long-term vision and prioritizing initiatives ▪ In the centre of Product development from the ideation to post-launch analysis ▪ Insights: analytics, user testing, market benchmark analysis and AB testing ▪ UX and UI designs coordination ▪ Best practice sharing with local adidas markets ▪ Product Owner of Site Search, Product Recommendations, Mobile Store Locator and Wishlist – creating a long-term vision and prioritizing initiatives ▪ In the centre of Product development from the ideation to post-launch analysis ▪ Insights: analytics, user testing, market benchmark analysis and AB testing ▪ UX and UI designs coordination ▪ Best practice sharing with local adidas markets

    • Netherlands
    • Computer Games
    • 1 - 100 Employee
    • Country Manager
      • Jan 2010 - Jan 2014

      ▪ Expertise of the local and global online gaming landscape ▪ Content and marketing strategy for Polish domains: blog, forum posts, social media ▪ Content and UX research: online surveys and polls, usability tests ▪ Cross promotional campaigns on the local market ▪ Building and nurturing relationship with local partners ▪ Media relations with local media, writing press releases ▪ Executing social media plan to grow reach and awareness in Polish market ▪ Web analytics analytics, interpreting data, A/B testing and driving necessary adjustments based on a marketing execution plan (Google Analytics etc.); ▪ Initiating SEA campaigns around the relevant content ▪ Preparing email marketing campaigns Show less

    • United Kingdom
    • Media Production
    • 700 & Above Employee
    • Jr. Ivestigative Journalist
      • Apr 2006 - Jun 2009

      Jr. Journalist of regional division of Polska The Times. Jr. Journalist of regional division of Polska The Times.

Education

  • University of Lodz
    Master, Social and Political Science
    2002 - 2007
  • University of California San Diego
    User Experience: Research & Prototyping, Interaction Design Specialization
    2017 - 2017
  • The Interaction Design Foundation
    User Research — Methods and Best Practices
    2017 - 2018
  • The Interaction Design Foundation
    Quality Web Communication
    2017 - 2018

Community

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