Marketing and Communications Officer

• Feb 2023 - Present

Social Media Specialist

• May 2022 - Feb 2023

• Developed a social media and content strategy with a focus on increasing brand recognition internationally. • Created multichannel content and doubled engagement across channels within the first month. • Created the digital content plan and managed its execution. • Worked on SEO projects such as improving the Internal link structure and on-page optimisation to enhance visibility in SERPs. • Collaborated with the marketing team to execute promotional. campaigns for new products and their launches. • Created monthly and quarterly reports and presented them to senior leadership teams. • Organised networking events and promoted them across channels. • Supported the sales team at B2B conferences and events. Show less

Marketing and Communications Officer

• Oct 2020 - May 2022

• Created multichannel content targeting user interests and increasing Instagram follower count by 33% in 12 months and generated performance reports. • Managed communities across all social media channels. • Wrote user-focussed publications for the company website and newsletters both internal and external. • Created and implemented influencer and brand collaboration projects and campaigns. • Used user data from GA to update site UX and navigation with the objective of improving our CRO. • Conducted market research needed for project and digital marketing strategy development. • Created and uploaded engaging B2C campaign pages optimized for goal conversion. • Monitored media coverage and liaised with partner PR firms to produce media reports. • Attended industry events to generate leads and opportunities for collaboration. Show less

Lecturer of Japanese

• Sep 2020 - Apr 2022

English Language Teacher

• Mar 2018 - Mar 2019

• Tutored small groups of primary school children in English and prepared them for English proficiency exams. • Was in charge of creating a bilingual daily schedule for school teachers and drivers. • Assisted with administrative duties, staff rota, payroll, and submission of hours. • Participated in the creation of the school curriculum as well as the interviewing process for prospective teachers and their training. • Planned and coordinated the open days and special events at the school. Show less

Office Administrator and Tour Guide

• Aug 2017 - Feb 2018

• Catered to the customers’ needs through booking and organising accommodation, transport, and activities such as tea ceremony experiences. • Dealt with customer complaints and was the first point of contact for customers. • Adapted to a fast-paced environment and solved unexpected problems. • Coordinated with bus companies, hotels, and restaurants for groups of up to 50 people. • Lead tours up to 14 days long in both Japan and South Korea and provided the customers with valuable information. Show less