Experience

DNA ERA

• Slovakia
• Biotechnology
• 1 - 100 Employee

• Chief Marketing Officer

  • Aug 2023 - Present

  CEE



Delivery Hero

• Canada
• Truck Transportation

• Global Head of Brand Media

  • Feb 2022 - May 2023

  Berlin, Germany Global brand media strategy and consultancy for quick commerce vertical to achieve company strategic targets (QC penetration, QC ToM, New users, trials and cross-sell) Main responsibilities: Brand media governance | Global consultancy | Budget supervision | QC Top of Mind Strategy |

• Senior Offline Manager

  • Jul 2019 - Jan 2022

  Berlin, Germany * Offline media strategy for APAC and EUROPE markets to drive Top of Mind and business growth * Multi-million budgets responsibility * Offline media analysis to optimize ana evaluate OOh and TV performance * Media planning, booking and media pitch ownership for selected markets * Mentoring directly and indirectly offline team members and direct involvement in hiring * Collaboration with diverse stakeholder s across the Globe (+20 countries) eg Brand, Creatives, International… Show more * Offline media strategy for APAC and EUROPE markets to drive Top of Mind and business growth * Multi-million budgets responsibility * Offline media analysis to optimize ana evaluate OOh and TV performance * Media planning, booking and media pitch ownership for selected markets * Mentoring directly and indirectly offline team members and direct involvement in hiring * Collaboration with diverse stakeholder s across the Globe (+20 countries) eg Brand, Creatives, International Marketing, Procurement, Data Analyst, BI, Regional and Local teams

• International Offline Manager

  • Jun 2018 - Jul 2019

  Berlin Area, Germany



foodpanda Slovensko

• Slovakia
• Internet Publishing
• 1 - 100 Employee

• Interim Marketing Director

  • May 2022 - Dec 2022

  Bratislava, Slovakia Led marketing team in foodpanda Slovakia and owned a significant marketing budget covering brand, growth & performance marketing and incentives. Working closely with C-levels within local and regional teams. Main responsibilities: Marketing strategy | Business KPI (acquisitions, orders, GMV, AOV, frequency) | Team management | Budget management | Campaign execution | Agency management | Campaign evaluation | Market research and competition analysis



N26

• Germany
• Financial Services
• 700 & Above Employee

• Marketing Manager

  • Dec 2017 - May 2018

  Berlin Area, Germany Ownership of offline media, global brand budget and brand campaigns with focus on cross-department cooperation. Main responsibilities: Media strategy | Budget allocation | Media buying | Agency selection | Brand measurement | 360 campaigns | TV strategy Key achievements: • Launched brand campaign on German market (TV, OOH, online) • Created OOH strategy for brand campaign in France • Managed global brand budget (FR, IT, ES, DE) • Brand tracking survey



ZUNO Bank

• Austria
• Banking
• 1 - 100 Employee

• Digital Marketing and Communication Supervisor

  • Jan 2016 - Dec 2016

  Slovakia and Czech Republic • Managed four-person online marketing team • Directed marketing campaigns through digital channels and ATL (TV, print, outdoor) • Developed and executed digital marketing strategy, including remarketing, lead generation and search optimization, resulting in higher conversion rates and lower cost per acquisition • Improved customer experience through A/B testing, landing pages testing and adaptive content strategy • Planned and managed online marketing budget of 1M euro •… Show more • Managed four-person online marketing team • Directed marketing campaigns through digital channels and ATL (TV, print, outdoor) • Developed and executed digital marketing strategy, including remarketing, lead generation and search optimization, resulting in higher conversion rates and lower cost per acquisition • Improved customer experience through A/B testing, landing pages testing and adaptive content strategy • Planned and managed online marketing budget of 1M euro • Oversaw marketing research and spearheaded new neuromarketing initiative. Evaluated market and consumer data with real-time implementation to increase direct sales and brand awareness • Designed marketing strategy followed by customer journey improvement • All campaigns were delivered on time and set KPIs achieved Know how: Mobile marketing, email marketing, SEO, SEM, display, AdWords, Analytics, remarketing, A/B testing, lead generation, UX, CX, consumer insights, campaign performance

• Marketing Expert

  • Nov 2014 - Dec 2015

  Slovakia and Czech Republic - Repositioning of the brand strategy - Development and execution of marketing strategy and planning. - Involvement in media planning for marketing campaigns (TV, online, OOH) - Supervision of advertising and communication campaigns through all marketing channels (ATL, online, PR/Social, web and CRM). - Supervision of more than 10 TV campaigns with ability to launch TV campaign in 6 weeks - Cross department and cross functional coordination of marketing related activities with… Show more - Repositioning of the brand strategy - Development and execution of marketing strategy and planning. - Involvement in media planning for marketing campaigns (TV, online, OOH) - Supervision of advertising and communication campaigns through all marketing channels (ATL, online, PR/Social, web and CRM). - Supervision of more than 10 TV campaigns with ability to launch TV campaign in 6 weeks - Cross department and cross functional coordination of marketing related activities with Legal, Product Management, Sales, Contact center, Back office, IT and CMO - Analyzing and monitoring performance of the developed and executed marketing campaigns Know how: Project management, inbound marketing, TV campaigns, advertising, management, digital marketing, branding, positioning

• Marketing Specialist

  • Sep 2012 - Nov 2014

  Slovakia and Czech Republic • Development of CRM cross-selling activities in order to support the business growth. • Development of marketing roadmaps for new product introduction, products changes based on pricing change and/or new product architecture. • Day to day communication with creative agency, preparation of briefs and marketing documents. • Preparation and coordination of tactic campaigns focused on client’s activation (increasing card usage and activation of new products), evaluation of the… Show more • Development of CRM cross-selling activities in order to support the business growth. • Development of marketing roadmaps for new product introduction, products changes based on pricing change and/or new product architecture. • Day to day communication with creative agency, preparation of briefs and marketing documents. • Preparation and coordination of tactic campaigns focused on client’s activation (increasing card usage and activation of new products), evaluation of the campaign including working with Omniture, Google Analytics, CRM. • Support for ATL campaign on Slovak and Czech market. • Media plan application for new image campaign on Czech market: OOH, TV, online, CRM Know how: Product management, banking, CRM, business development, marketing communications, vendor management, out of home, print, radio

• Management Trainee Program

  • Sep 2011 - Aug 2012

  Bratislava Product Management Department: Credit Card 05/12 - 08/12 ▪ Review of customer experience (credit cards COP) and analyze vs competitors, with deliverable SWOT analysis, PAP (CZ and SK market) ▪ Pre-launch campaign support: Communication with pre-approved and pre-selected target group, Focus groups interviews – concept of attributes of CC, business requirements for supplementary card Multichannel and CRM Department 01/12 - 04/12 ▪ Mobile banking application project… Show more Product Management Department: Credit Card 05/12 - 08/12 ▪ Review of customer experience (credit cards COP) and analyze vs competitors, with deliverable SWOT analysis, PAP (CZ and SK market) ▪ Pre-launch campaign support: Communication with pre-approved and pre-selected target group, Focus groups interviews – concept of attributes of CC, business requirements for supplementary card Multichannel and CRM Department 01/12 - 04/12 ▪ Mobile banking application project support: workshops, business specification, analyze the market, competitive overview, preparation of gap analysis ▪ Coordination and support of business inputs for lending content (new product in ZUNO portfolio) Project Management Office 09/11 - 12/11 ▪ Preparation of weekly status of the project in particular areas: CRM, Call Center, Legal, Product, Back Office, Courier, Marketing, ▪ Preparing meeting minutes from Steering Committee, weekly statuses ▪ Update and management of over-all project plan based on information with responsible persons including interdependencies identification ▪ Organization and leadership of workshops with business unit to monitor project status and identified tasks and major issues Know-how: Banking, user testing, business specifications, Go-to-market strategy, project management, gap analysis, mobile banking



Shepherd Institute

• United States
• IT Services and IT Consulting

• Internship

  • Nov 2009 - Dec 2009

  HR Department



Signal Consulting Sp. z o.o.

• Internship

  • Aug 2008 - Sep 2008

  Consultant at Customer Service