Experience

Universal Beijing Resort

• China
• Entertainment Providers
• 400 - 500 Employee

• 销售总监

  • Jul 2022 - Present

  Leading Meeting & Events team of Universal Beijing Resort - Sales Strategy Planning - Event products development & Optimization - KPI management - Industry insight Leading Meeting & Events team of Universal Beijing Resort - Sales Strategy Planning - Event products development & Optimization - KPI management - Industry insight



NOVA

• Director of Cultural Tourism & Real Estate

  • Sep 2016 - Jul 2022

  - Devoted to provide total event solutions for various clients: Universal Beijing Resort, Alibaba Group, BEHL, Raycom, Jiaming Group, IFC, Keystone Academy…, etc. - Responsible for developing the department growth strategy and the team member's personal growth. - Experienced with flexibility and versatility to organize different types of events and activities, from premium board meetings to large scale conferences. - Bespoke the unique "Big Ideas" and innovative… Show more - Devoted to provide total event solutions for various clients: Universal Beijing Resort, Alibaba Group, BEHL, Raycom, Jiaming Group, IFC, Keystone Academy…, etc. - Responsible for developing the department growth strategy and the team member's personal growth. - Experienced with flexibility and versatility to organize different types of events and activities, from premium board meetings to large scale conferences. - Bespoke the unique "Big Ideas" and innovative inspirations for our clients regarding to the event theme, highlights, timeline, budget, operational standard and rundown manual…, etc. Liaising and connecting resources based on clients' needs and deliver the events & activities with excellent standard. - Specialized in setting the “Tone” of different events, and always fulfill clients’ needs.

• Director of Experiential Learning

  • Oct 2016 - Oct 2019

  As the Director of Experiential Learning, lead the team to devleop the experiential learning programs for top tier international schools in Beijing and Shanghai. Have in-depth understanding of IB, AP Curriculum and obtain the know-how of designing the experiential education programs based on the curriculum of school, skill sets needed for the future as well as schools' unique education philosophy.



Universal Beijing Resort

• China
• Entertainment Providers
• 400 - 500 Employee

• Grand Opening Ceremony Event Producer

  • Jul 2020 - Oct 2021

  As the Event Producer of the Grand Opening Ceremony series event for Universal Beijing Resort, worked with the 14 internal divisions in UBR and external vendors, to successfully develiered the events. Partner with Entertainment, Corporate Communication and other UBR department to develop event strategy and detailed action plan for grand opening of Universal Beijing Resort and other large events. Coordinate with Operations, Entertainment team to develop onsite activities and… Show more As the Event Producer of the Grand Opening Ceremony series event for Universal Beijing Resort, worked with the 14 internal divisions in UBR and external vendors, to successfully develiered the events. Partner with Entertainment, Corporate Communication and other UBR department to develop event strategy and detailed action plan for grand opening of Universal Beijing Resort and other large events. Coordinate with Operations, Entertainment team to develop onsite activities and programs. Synergize with branding marketing and PR team to convey the corporate branding message and communication flow via the overall event activities. Facilitate each event stakeholder to conduct seamless and smoothly event execution. Synchronize all work personnel at the event to adhere to the management policies that were put in place to minimize hiccups during events. Identifying, planning, and facilitating in-park seasonal event Develop general event management policies and processes. Show less As the Event Producer of the Grand Opening Ceremony series event for Universal Beijing Resort, worked with the 14 internal divisions in UBR and external vendors, to successfully develiered the events. Partner with Entertainment, Corporate Communication and other UBR department to develop event strategy and detailed action plan for grand opening of Universal Beijing Resort and other large events. Coordinate with Operations, Entertainment team to develop onsite activities and… Show more As the Event Producer of the Grand Opening Ceremony series event for Universal Beijing Resort, worked with the 14 internal divisions in UBR and external vendors, to successfully develiered the events. Partner with Entertainment, Corporate Communication and other UBR department to develop event strategy and detailed action plan for grand opening of Universal Beijing Resort and other large events. Coordinate with Operations, Entertainment team to develop onsite activities and programs. Synergize with branding marketing and PR team to convey the corporate branding message and communication flow via the overall event activities. Facilitate each event stakeholder to conduct seamless and smoothly event execution. Synchronize all work personnel at the event to adhere to the management policies that were put in place to minimize hiccups during events. Identifying, planning, and facilitating in-park seasonal event Develop general event management policies and processes. Show less



IDEAS CAMP EDUCATION

• China
• Primary and Secondary Education
• 1 - 100 Employee

• Marketing & Communication Director

  • May 2015 - Sep 2016

  - As the head of marketing, established the whole team from scratch. - Strategy developing, team managing, decision making, vendor supervising and sales team cooperating. - Worked together with sales team to identify potential targeted clients and tailor made key messages and events to achieve the sales goal. - Approached channel partners to initiate co-marketing events to make the most of resources of each party, maximize the influence of the online & offline activities. - As the head of marketing, established the whole team from scratch. - Strategy developing, team managing, decision making, vendor supervising and sales team cooperating. - Worked together with sales team to identify potential targeted clients and tailor made key messages and events to achieve the sales goal. - Approached channel partners to initiate co-marketing events to make the most of resources of each party, maximize the influence of the online & offline activities.



Savills

• United Kingdom
• Real Estate
• 700 & Above Employee

• Head of PR and marketing (Northern China)

  • Apr 2011 - May 2015

  - Well maintained and developed media relationships in Real Estate, Finance, FMCG industries. - Responsible for planning marketing strategy, events & campaigns, project roadshows. - Positioning and promoting the personal images of corporate executives. - Public relationship management. - Well maintained and developed media relationships in Real Estate, Finance, FMCG industries. - Responsible for planning marketing strategy, events & campaigns, project roadshows. - Positioning and promoting the personal images of corporate executives. - Public relationship management.



Porter Novelli

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Senior Account Executive

  • Jul 2008 - Apr 2011

  - Worked as the coordinator in China of Porter Novelli global network. - Enabled global clients understand more about China’s business & media environment. - Obtained skills including market analysis, product analysis and profiling, strategic planning, conference & campaign management and coordination, media relationship maintenance. - Enhanced understanding of various industry, strengthened multi-task abilities. - Worked for clients in various industries: IT(SAP… Show more - Worked as the coordinator in China of Porter Novelli global network. - Enabled global clients understand more about China’s business & media environment. - Obtained skills including market analysis, product analysis and profiling, strategic planning, conference & campaign management and coordination, media relationship maintenance. - Enhanced understanding of various industry, strengthened multi-task abilities. - Worked for clients in various industries: IT(SAP, IBM, PC tools, HCL Axon), FMCG (Braun, Tide, Veet, Finish), Real Estate (The Regent Beijing, Jinbao Palace). Show less - Worked as the coordinator in China of Porter Novelli global network. - Enabled global clients understand more about China’s business & media environment. - Obtained skills including market analysis, product analysis and profiling, strategic planning, conference & campaign management and coordination, media relationship maintenance. - Enhanced understanding of various industry, strengthened multi-task abilities. - Worked for clients in various industries: IT(SAP… Show more - Worked as the coordinator in China of Porter Novelli global network. - Enabled global clients understand more about China’s business & media environment. - Obtained skills including market analysis, product analysis and profiling, strategic planning, conference & campaign management and coordination, media relationship maintenance. - Enhanced understanding of various industry, strengthened multi-task abilities. - Worked for clients in various industries: IT(SAP, IBM, PC tools, HCL Axon), FMCG (Braun, Tide, Veet, Finish), Real Estate (The Regent Beijing, Jinbao Palace). Show less



Foreign Language Teaching and Research Press

• China
• Book and Periodical Publishing
• 1 - 100 Employee

• Regional Marketing Manager

  • Jun 2005 - Jul 2008

  - Clients & media relationship management & maintenance. - Market investigation & analysis. - Responsible for organizing training events, focusing on teachers’ skills enhancement. - Clients & media relationship management & maintenance. - Market investigation & analysis. - Responsible for organizing training events, focusing on teachers’ skills enhancement.