Evonne Chen
Communications Volunteer at Mennonite New Life Centre- Claim this Profile
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Bio
Dwayne Britten
I have had the opportunity to work with Evonne during her contract role within Lyreco Canada. She was hired as a contract worker to work on special projects within Lyreco's Marketing department. Evonne's ability to grasp processes and data quickly for analysis was impressive. I could always count on her to analyze, compile and present detailed reports with data I requested. it is a pleasure working with Evonne.
Dwayne Britten
I have had the opportunity to work with Evonne during her contract role within Lyreco Canada. She was hired as a contract worker to work on special projects within Lyreco's Marketing department. Evonne's ability to grasp processes and data quickly for analysis was impressive. I could always count on her to analyze, compile and present detailed reports with data I requested. it is a pleasure working with Evonne.
Dwayne Britten
I have had the opportunity to work with Evonne during her contract role within Lyreco Canada. She was hired as a contract worker to work on special projects within Lyreco's Marketing department. Evonne's ability to grasp processes and data quickly for analysis was impressive. I could always count on her to analyze, compile and present detailed reports with data I requested. it is a pleasure working with Evonne.
Dwayne Britten
I have had the opportunity to work with Evonne during her contract role within Lyreco Canada. She was hired as a contract worker to work on special projects within Lyreco's Marketing department. Evonne's ability to grasp processes and data quickly for analysis was impressive. I could always count on her to analyze, compile and present detailed reports with data I requested. it is a pleasure working with Evonne.
Credentials
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Salesforce for Marketers
Lynda.comDec, 2018- Nov, 2024 -
Ad Auction and Delivery - Blueprint
FacebookDec, 2016- Nov, 2024 -
Social Media Marketing Certification
HubSpotMar, 2021- Nov, 2024 -
Advanced Google Analytics
GoogleAug, 2019- Nov, 2024
Experience
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Mennonite New Life Centre (MNLCT)
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Canada
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Non-profit Organization Management
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1 - 100 Employee
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Communications Volunteer
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Aug 2022 - Present
We help newcomers, immigrants and refugees make Canada their new home. Our communications team helps celebrate their cultures from back home and feel more at ease integrating into Canada. We help newcomers, immigrants and refugees make Canada their new home. Our communications team helps celebrate their cultures from back home and feel more at ease integrating into Canada.
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Canadian Space Society
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Canada
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Defense and Space Manufacturing
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1 - 100 Employee
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Marketing & Social Media
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Nov 2019 - Present
A community of professionals, students, and enthusiasts pursuing the human exploration of our Solar System and beyond - the Canadian Space Society (CSS) is a federally-incorporated non-profit Canadian corporation and charity with the objective to stimulate the Canadian space industry through its technical and outreach projects, promoting the involvement of Canadians in the development of space. LinkedIn engagement rate exceeded Canadian Space Agency and NASA A community of professionals, students, and enthusiasts pursuing the human exploration of our Solar System and beyond - the Canadian Space Society (CSS) is a federally-incorporated non-profit Canadian corporation and charity with the objective to stimulate the Canadian space industry through its technical and outreach projects, promoting the involvement of Canadians in the development of space. LinkedIn engagement rate exceeded Canadian Space Agency and NASA
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PermianChain Technologies Inc.
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Canada
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Technology, Information and Internet
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1 - 100 Employee
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Digital Marketing and Startup Support
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Jul 2021 - Dec 2021
PermianChain is a blockchain startup that tokenizes energy converted from natural gas. It delivers an open, secure and transparent natural resources marketplace powered by blockchain and smart contract. PermianChain is a blockchain startup that tokenizes energy converted from natural gas. It delivers an open, secure and transparent natural resources marketplace powered by blockchain and smart contract.
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Toronto School of Management
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Canada
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Education Administration Programs
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100 - 200 Employee
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Marketing Specialist (Multi-channel)
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Mar 2018 - Mar 2021
Responsible for the startup brand (under Global University System's), in this role I gain a better understanding of the customer journey and help solve some of their problems along the way by knowledge/information sharing, to move prospects further in the sales funnel and become a customer and brand advocate. Social, Community Management - With Instagram/Facebook, we found it effective to share student content, to generate engagement and reshare - Based on audience feedback, it's vital to build trust with livestreaming events (without additional costs) and webinars - Based on audience feedback, we launched peer-to-peer chat platform, to contribute to sales - To make current students become advocates for the brand, I executed International Women's Day event in 2019 and led content execution to grow YouTube organically from scratch to 2K followers (YouTube February 2020 Edurank business school score exceeds Harvard and MIT Sloan), while contributing to higher conversion rates Technology, CRM: - Saved $7000+ by identifying issues and worked with tech support to resolve within 24 hours - Worked with Salesforce team to lead website integration (transition from Microsoft Dynamics) Sales support and client relationship: - Support field sales team (growth from 10+ to 30+ sales reps) to retain 21 major clients with effective communication and relationship building - Generate lead pipeline for digital sales team using paid and organic channels Team collaboration: design, SEO, content, video production, paid advertising, vendors Show less
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FlightNetwork.com
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Canada
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Travel Arrangements
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1 - 100 Employee
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Marketing Specialist (Metasearch Paid Acquisition)
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Feb 2017 - Jul 2017
Flight Network is an online travel agency that helps passengers find flight tickets that suit their needs, using combinations of routes and connecting airports. The Acquisition team was responsible for managing/expanding/enhancing partnerships with flight comparison websites to drive revenue and profitability. I assisted with metasearch website research and product/pricing recommendation. - Researched competitors’ pricing and products and worked with Data Fares team and Product team to change pricing and products to increase sales (partner conversion rate 45%+) - Enhanced understanding of customers by investigating reasons of unexpected customer behavior on metasearch websites - Led the Analytics and marketing teams to enhance Adobe Analytics dashboard visualization for more efficient issue identification and data-driven actions - Uncovered and escalated user experience issues to enhance efficiency of advertising spend Show less
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Montana Steele Strategic Marketing
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Canada
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Advertising Services
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1 - 100 Employee
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Digital Campaign Specialist (Paid Acquisition)
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Jul 2016 - Oct 2016
Montana Steele assists with luxury branding and advertising for real estate developers. The digital campaigns engage audience across desktop and mobile, with quantifiable performances. I led the Account Executives, Design/Dev teams and media vendors to generate leads via AdWords and LinkedIn campaigns, resulted in registrations and reduction of cost per lead (AdWords Search), compared to similar campaigns for the same advertiser • Operation/reporting/ insights of Google Search, Display, Remarketing, LinkedIn, Star Metro Media campaigns • Adapted to timely changes, optimized text ads, achieving ~25% reduction of cost per lead (compared to similar campaign) • Increased LinkedIn Sponsored Content CTR from <0.1% to >1% Show less
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Clicksor.Com Inc
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IT Services and IT Consulting
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Digital Sales Account Manager (B2B, SaaS)
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Apr 2014 - Jul 2016
YesUp is an advertising network and ad serving software. In this role, I gained the experience in social-selling, client and campaign management, and learned about various advertising technologies. The Sales and Customer Service team was responsible for converting inbound leads and servicing customers to generate revenue. Collaborating with Marketing, Publisher and Level-1 Support teams, I maintained ~20% conversion rate of inbound leads and exceeded 2015 sales target by 12%. I also had the opportunity to connect with Walmart.com and Hainan Airline - Researched and analyzed about customers to anticipate issues and prepare presentations to convey product value; identified up-sell opportunities - Provided keyword research, tracking link (UTM code)/ pixel code - Coordinated with Publisher and Web Dev teams to fulfill campaign delivery and API integration - Performance reports, optimization recommendation - Integrated with 3rd party affiliate platforms (e.g. Rakuten/ Linkshare, HasOffers by Tune) - Outreach via LinkedIn, email, phone Show less
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Lyreco Group
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France
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Retail Office Equipment
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700 & Above Employee
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Marketing Assistant (B2B)
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Oct 2013 - Mar 2014
Lyreco Canada provides 7000 SKUs of office supplies. The Marketing team collaborated with Sales, Customer Service, Logistics teams and product vendors. I helped launch new drop-ship products for estimated annual sales $1M. - Uncovered product delivery issues by coordinating with Customer Service and Logistics teams - Coordinated environmental sustainability information for the website to enhance brand image - Proactively created marketing communication calendar consisting of email and social, to engage customers throughout the year Show less
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Shopbot
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France
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Technology, Information and Internet
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1 - 100 Employee
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Marketing Assistant (SEO) Intern
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Apr 2013 - Sep 2013
Responsible for social media (organic), search engine optimization, resulted in 30% organic traffic increase within 6 months Shopbot.ca is a price-comparison site consisting of 6M consumer products from 400 retail partners with 1M visitors per month. • Built ~30 inbound links by working with bloggers • Led the first Black Friday event which was adopted by the company every year • Led the campaign Hack Your Summer Escapes, managed vendor and launched landing page in the summer with $3k creative spend, submit/ upload infographic/ landing page to Pinterest, Reddit, etc. • Re-wrote page title tags using brand, product names/ categories, high search terms • Wrote copies for landing page, newsletter and media kit • Provided weekly competitor report, backlink report (Ahrefs Site Explorer, SEMrush, Moz) • Used MailChimp for mass influencer outreach, customized relevant messages to drive responses Show less
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Rogers Sports & Media
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Canada
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Media Production
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700 & Above Employee
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National TV Sales Coordinator Intern
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2012 - 2012
My experience at Rogers helped me built the foundation of the customer-centric aptitude. Rogers TV is Canada's leading media serving agency clients. My experience at Rogers helped me built the foundation of the customer-centric aptitude. Rogers TV is Canada's leading media serving agency clients.
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Education
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George Brown College
Post-graduate, Strategic Relationship Marketing -
University of Toronto - Victoria University
B.Sc, Statistics, Mathematics
Community
