Experience

Rocaloca Lifestyle

• Indonesia
• Food and Beverage Services
• 1 - 100 Employee

• Brand Marcomm and Business Development Manager

  • Sep 2022 - Present

  1. Lead the development of our brand and marketing content as well as coordinating for brand building strategy with the management team for brand Satu Kitchen, Roca Eats, Rocaloca Lifestyle, Roca Kitchen brand (consist of 13 f&b brand)2. Support the development of overall brand and marketing strategy, in line with the evolution of the business3. Point-person for developing, implementing and executing marketing initiatives and activities for our brand include campaign, events, product launches, corporate responsibility programs and sponsorship4. Created monthly promos and programs suited to each brand5. Identify and research potential clients, to generate sales and create marketing execution plan to deliver key objectives for Satu Kitchen

• Marketing and Business Development Manager

  • Mar 2022 - Sep 2022



Yours Truly Event Planner & Organizer

• Pekanbaru Area, Riau, Indonesia

• Marketing and Event Coordinator

  • Jun 2019 - Mar 2022

  1. Research, plan and coordinate a day-to-day communication with all elements of weddings & events for all service vendors 2. Organize and lead team consists of full time and freelancers, from event preparation to event execution, to the extent of any urgencies/event management crisis 3. Lead the schedule of events for the rehearsals, weddings, and any related event activities and manage administration housekeeping to smoothen any event process for all clients & vendors 4. Provide evaluation report & conduct retrospective meeting for every event handled with all team member



PT. Tujuh Anugerah Sejahtera

• Jakarta, Indonesia

• Social Media Officer

  • Dec 2017 - Feb 2020

  1. Fully managed all social media account (Facebook, Instagram & Line account) activities for the official social media account (@kejuprochiz) 2. Responsible to be the social media representatives, in charged of answering inbound customers queries and questions via comment & direct message 3. Conducted research and A/B testing to identify social media engagement prime time and used the research as the recommended posting time resulted in average of +40% improvement in posts likes & views 4. Involved in end-to-end engagement with KOL from selection, ideation, creation, dealing, reminder, etc. to ensure all engagement with the brand was appropriate and amplified company mission and message



PT. Sinar Sosro

• Indonesia
• Food and Beverage Services
• 700 & Above Employee

• Marketing and Event Associate

  • Aug 2017 - Jan 2018

  1. Championed and responsible as the PIC for any liaison activities between brands and relevant agencies, a total of +12 brands & agencies, for PT Sinar Sosro to help represent the voice customer to generate new blog post ideas and amplify those post on social media 2. Streamlined monitoring, supervising & reporting of social media KPI for each channel such as activities, engagement, and followers from PT Sinar Sosro brands & regional offices 3. Responsible for any customers queries and questions, by providing FAQ to agencies and to the extent of direct answer customers via comment & DM for Instagram, Facebook & Twitter 4. Contributed to planning and execution of offline events that related to brand and corporate scope



BINUS University

• Indonesia
• Higher Education
• 700 & Above Employee

• Corporate Communication (Internship)

  • Jul 2016 - Nov 2016

  1. In charged of content creation in multiple formats such as text posts and/or images for social media and website daily usage, together with the social media activity biweekly reports 2. Conducted any merchant activities for Binus Group, from selecting, dealing & arranging meeting to execute dealing program with merchants 3. Provided help to planning and execution of offline events that related to any community 1. In charged of content creation in multiple formats such as text posts and/or images for social media and website daily usage, together with the social media activity biweekly reports 2. Conducted any merchant activities for Binus Group, from selecting, dealing & arranging meeting to execute dealing program with merchants 3. Provided help to planning and execution of offline events that related to any community