Evin Craney
Board Director at Independent Brewers Association- Claim this Profile
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English Full professional proficiency
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Russian Elementary proficiency
Topline Score
Bio
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Experience
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Independent Brewers Association
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Australia
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Food and Beverage Services
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1 - 100 Employee
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Board Director
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Nov 2022 - Present
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Bright Brewery
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Australia
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Food and Beverage Services
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1 - 100 Employee
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National Sales and Export Manager
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Apr 2019 - Present
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Bodriggy Brewing Co
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Australia
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Food and Beverage Services
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1 - 100 Employee
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Area Sales Manager
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Jan 2017 - Jan 2018
• Creating and maintaining national key account relationships • Overseeing national sales whilst being based in Victoria • Opening and maintain accounts on a monthly basis under KPIS • Creating and managing sales distribution network with interstate distributors • Organise monthly KPIS • Organise and run Monthly events/Weekly tastings • Work with brew team on R and D for new products • Sales forecasting with team to ensure market growth • Further Brand awareness via sales networking and marketing platforms • Handle all invoicing procedures • Organise distribution of sale with nationwide 3PL networks • Handle all venue contracting from inception • Delivery of ongoing market analysis and assessment of competitors • Creating ongoing sales plans to increase market percentage • Designing and managing sales plans both short and long term Show less
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Sales and Marketing Manager
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Jul 2015 - Jan 2017
• Overseeing national sales whilst being based in Victoria • Opening and maintain accounts on a monthly basis under KPIS • Organise monthly KPIS nationwide • Handle and organise commission reps and distributor’s nationwide • Handle all social media marketing duties • Liaise with marketers and designers for current and new products • Organise and run Monthly events/Weekly tastings • Further Brand awareness via sales networking and marketing platforms • Handle all invoicing procedures • Organise distribution of sale with nationwide 3PL networks • Work with external breweries to organise contract schedule • Handle all venue contracting from inception • Organise Press Releases for new products • Delivery of ongoing market analysis and assessment of competitors • Creating ongoing sales plans to increase market percentage • Designing and managing sales plans both short and long term Show less
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Sales and Social Media Manager
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Jul 2014 - Jul 2015
• Overseeing sales in Victoria, Tasmania and Queensland • Maintaining and growing active accounts • Creating and opening new accounts • Reaching monthly sales targets • Conduct weekly in store tastings for customers • Organise and host events • Create and further brand awareness nationwide • Creating and maintaining sales territory • Off premise and Regional sales manager Melbourne • Brand and portfolio development • Organising tap contacting for new venues • Developing sales strategies and marketing plans Show less
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Low Buy Liquor
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United States
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Restaurants
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Store and Social Media Manager
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Jan 2010 - Jul 2014
• Managing day to day activities in store. • Maintaining and growing GP quarterly. • Meeting and exceeding KPI’s. • Research and implementation of new products. • Conduct Market analysis. • Develop new business opportunities. • In charge of store online marketing and advertising. • Managing and hiring staff. • Train staff in all manners of business and product information. • Maintain stock levels and implement appropriate pricing structure. • Conducting in store tastings to promote new products or aid in slow moving lines. • Create and enhance product ranges both current and future. • Extensive work with Craft beers. • Organising/Hosting Craft beer dinners with local restaurants and Victorian Craft breweries. • Liaising with other businesses to create working relationships. Show less
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The Firehouse
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Media Production
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1 - 100 Employee
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Head bartender/Actice supervisor
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Sep 2011 - Jul 2013
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Education
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Mount Lilydale Mercy College