Experience

ChopChop Family

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Business Development, Strategic Marketing and Research

  • 2014 - Present

  MA I generate 95% of the organiation's revenue and skilfully operate the business development for a not-for-profit as profitably as possible to fund the mission. I also administer B2B and B2C strategic & tactical sales and marketing leadership to organization. Key Contributions: • Created of and launched several new products for both current as well as new markets. • Developed active customer base from four to 300+ by adding new customers and new markets through continuously… Show more I generate 95% of the organiation's revenue and skilfully operate the business development for a not-for-profit as profitably as possible to fund the mission. I also administer B2B and B2C strategic & tactical sales and marketing leadership to organization. Key Contributions: • Created of and launched several new products for both current as well as new markets. • Developed active customer base from four to 300+ by adding new customers and new markets through continuously throughextensive research and massive database management. Show less



HealthLeaders Media | HCPro

• VP | Publisher

  • 2013 - 2014

  MA I generated new business and upsold clients into integrated higher-ticket programs. Furthermore, I led transformation from print media to integrated healthcare-media company for sustained growth that resulted in profitable sale of the company. I also enhanced sales team, technology, content, and audience development. Key Contributions: • Designed and developed a program to generate $1M + in new reader revenue. • Increased market share within the health-media category. • Headed 25… Show more I generated new business and upsold clients into integrated higher-ticket programs. Furthermore, I led transformation from print media to integrated healthcare-media company for sustained growth that resulted in profitable sale of the company. I also enhanced sales team, technology, content, and audience development. Key Contributions: • Designed and developed a program to generate $1M + in new reader revenue. • Increased market share within the health-media category. • Headed 25 local & remote employees and infused a new energy, accountability, and common purpose. Show less



Rave Mobile Safety | TechTarget | Salary.com | 1105 Government Information Group | IDG/Network World

• General Manager | VP | Group Publisher

  • 2008 - 2012

  MA and VA In these roles, I assessed and implemented CRM for Rave Mobile Safety for B2B & B2C lead generation and nurturing. Furthermore, I recruited from one company to the next based on performance and reputation to lead brand, marketing, and sales in dynamically changing markets. I also trained and mentored TechTarget sales team on best ways to identify/nurture and close profitable business. Key Contributions: • Spearheaded B2C content, audience development, B2B advertising sales, and reader… Show more In these roles, I assessed and implemented CRM for Rave Mobile Safety for B2B & B2C lead generation and nurturing. Furthermore, I recruited from one company to the next based on performance and reputation to lead brand, marketing, and sales in dynamically changing markets. I also trained and mentored TechTarget sales team on best ways to identify/nurture and close profitable business. Key Contributions: • Spearheaded B2C content, audience development, B2B advertising sales, and reader revenue for Salary.com, including the launch of a new small business site. • Integrated and energized two disparate sales teams post acquisition for 1105 Government Information Group. Additional experience as CEO / Publisher at IDG /Network World, Inc having been continuously promoted from marketing and sales through management to leadership of $50M company with 180 employees. Show less