Experience

Addison HVAC

• United States
• Machinery Manufacturing
• 1 - 100 Employee

• Director of Marketing

  • ene. de 2022 - - actualidad



The Whalen Company

• United States
• Machinery Manufacturing
• 1 - 100 Employee

• Director of Marketing (Since 2016) | Marketing Manager (Sep. 2015 to Aug. 2016)

  • sept. de 2015 - ene. de 2022

  Recruited and promoted to direct all advertising, marketing, trade shows, and training throughout North America for one of America’s most innovative leaders in the commercial heating and air conditioning industry.• Develop strategy to define and execute short-term and long-range marketing and advertising activities to support growth of the business with commercial customers in U.S., Canada, and Mexico.• Create meaningful brand positioning to establish added value versus competitive offerings and effectively communicate product advantages to target audiences; assist in new product ideation and launch.• Identify opportunities for growth by effectively utilizing market research, competitive analysis, and trend analysis.• Work with the sales organization to determine key messaging priorities and communication needs.• Direct development of print media, direct marketing, consumer literature, sales promotion and PR Strategies focused in the commercial market; oversee creative development, media buying, promotional events, and trade show execution.• Spearheaded a major rebranding of all marketing materials and received rave reviews on the new look and appearance.• Manage business and relationships with key personnel at P.R. and advertising agencies; provide guidance and direction to ensure all messaging, media, and creative is consistent and innovative to support the brand.



ClimateMaster, Inc.

• United States
• Machinery Manufacturing
• 1 - 100 Employee

• Marketing Communication Manager

  • jun. de 2009 - sept. de 2015

  Developed and executed trade and consumer advertising and marketing programs for a $300 million annual sales company for a leader in developing and producing the industry’s most innovative and energy efficient heating and cooling systems.• Provided leadership and direction to a Marketing Coordinator and a Graphic Designer to produce effective B2B and B2C programs to create product positioning, promote brand awareness, and generate sales. • Directed development of print media, direct marketing, consumer literature, sales promotion, and PR strategies; managed digital ad campaigns, SEO, PPC campaigns, and social media platforms.• Managed relationships and business dealings with P.R. firm, call center, and advertising agency.• Acted as a point of contact for collaboration between Marketing and Sales to determine key messaging priorities.• Oversaw development of commercial, residential, consumer, and builder websites and sales collateral; guided outside writers and internal graphic artists to create sales copy, web design, brochure layout, and production of all promotional materials.• Managed media buying for trade and consumer advertising; maximized attendance at events, trainings, and tradeshows.



Candid Color Systems

• United States
• Photography
• 1 - 100 Employee

• Customer Development Representative

  • may. de 2006 - mar. de 2009

  Developed new business by collaborating on new sales ideas with photographers across the U.S. and Canada for a professional photo lab offering an array of products and services to help grow and sustain photography businesses.• Enhanced client base and product sales by conducting sales presentations to demonstrate software platforms.• Conceptualized and launched marketing plans to create additional revenue streams, grow business in the region, and increase photography sales to meet and exceed monthly goals.• Traveled to customers nationwide to learn about their business in order to help them grow their photography business. • Conducted market research on photography industry trends and advised clients on best options for their individual needs.



Princess Publications

• Marketing and Sales Specialist

  • oct. de 2005 - may. de 2006

  Sold magazine advertising to local businesses and real estate agents for free publications distributed throughout Tulsa for a publisher of the local Chamber of Commerce and Real Estate publications. • Identified prospects, cultivated relationships, developed sales leads to generate new advertising accounts, and conducted sales and marketing presentations for several Chamber of Commerce magazines and two real estate magazines.• Maximized business development opportunities by creating innovative advertising programs that catered to real estate agents needing help with their website and print advertising.



BH

• United States
• Real Estate
• 700 & Above Employee

• Marketing Manager, Resident Services

  • mar. de 2005 - oct. de 2005

  Promoted to develop and implement advertising and promotional activities to attract new residents to apartment properties for one of the largest property management firms in the U.S. specializing in apartment communities.• Created new marketing campaigns and promotional events and implemented strategies to increase resident retention rates.• Oversaw development of the Dallas sub-market by directing all print and online media advertising for over 115 multifamily properties; developed and implemented media plan with local publications and websites. • Continued to managed activities, events, and business development handled by the Coordinator, Resident Services.• Projected optimal property acquisitions through industry research and forecasted market trends.

• Coordinator, Resident Services

  • abr. de 2003 - mar. de 2005

  Promoted to the corporate office to handle various marketing and resident relations initiatives.• Supervised an Assistant Coordinator in handling residential complaints and comments for more than 32,000 units located across the U.S.; ensured timely follow-up and resolution and personally handled escalations.• Organized publication deadlines and content for multiple property brochures and literature.• Assisted with development and maintenance of the company website to support online marketing efforts.• Conducted on0site training for staff and executive management on market survey programs.

• Assistant Manager (Sep. 2002 to Apr. 2003) | Leasing Agent (Jun. 2001 to Sep. 2002)

  • jun. de 2001 - abr. de 2003

  Served as Leasing Agent at Phoenix Midtown and promoted to assist with daily management and operations of Walnut Hill.• Assisted in the overall management of a 300-unit apartment complex including supervising a team of Leasing Agents, monitoring all phases of leasing and resident retention, and participating in ongoing resident relations.• Maintained a successful record of collecting rent from residents and processing move-ins and move-outs.• As Leasing Agent, greeted and qualified prospective residents, determined needs & preferences, and professionally presented community & specific apartments; assisted with lease applications and lease preparation.• Created and launched an outside marketing plan to increase occupancy rates for a newly acquired property.• Served as a liaison between company property and local businesses to create co-op marketing programs.