Sr Strategist, Demand Generation - Building predictable, scalable growth for B2B SaaS Clients

• Nov 2022 - Present

CGM is a demand-generation consulting firm that helps companies build predictable, scalable growth. Our team of technical marketing & sales experts equip high-growth companies with full-funnel execution and strategy. Growth is exciting. Sustained growth is difficult. Our team focuses on customer insights and decisive action. You’re not going to waste time on stuff that doesn’t work. Let’s find out what you’re doing right – and scale for success. CGM is a demand-generation consulting firm that helps companies build predictable, scalable growth. Our team of technical marketing & sales experts equip high-growth companies with full-funnel execution and strategy. Growth is exciting. Sustained growth is difficult. Our team focuses on customer insights and decisive action. You’re not going to waste time on stuff that doesn’t work. Let’s find out what you’re doing right – and scale for success.

Head of Demand Generation, EMEA N

• Aug 2021 - Nov 2022

Smart Communications™ is the only provider of a customer conversations management platform and I am excited to be managing and supporting growth opportunities for the EMEA team. More than 500 global brands rely on Smart Communications to deliver smarter conversations across the entire lifecycle—empowering them to succeed in today’s digital-focused, customer-driven world while also simplifying processes and operating more efficiently. This is what it means to scale the conversation. Smart Communications is headquartered in the UK and serves its customers from offices located across North America, Europe, and Asia Pacific. The Smart Communications platform includes the enterprise-scale customer communications management power of SmartCOMM™, forms transformation capabilities made possible by SmartIQ™ and the trade documentation expertise of SmartDX™. To learn more, visit smartcommunications.com. Show less

Business Start-up and Growth Specialist

• Sep 2020 - Aug 2021

Specialising in Business Start-up and Growth strategies including digital transformation, minimum viable product testing, sales & marketing programmes. If you have a business idea and are struggling to translate this into a vision or you are not seeing the growth you want, then we should talk! I have a methodology and systematic approach to identifying a unique plan of action for your business to generate engagement, create brand awareness and increase profitable revenue. Specialising in Business Start-up and Growth strategies including digital transformation, minimum viable product testing, sales & marketing programmes. If you have a business idea and are struggling to translate this into a vision or you are not seeing the growth you want, then we should talk! I have a methodology and systematic approach to identifying a unique plan of action for your business to generate engagement, create brand awareness and increase profitable revenue.

Head of Business Unit

• Sep 2019 - Aug 2020

Head of Sales & Marketing

• Feb 2018 - Jun 2019

EOS Worldwide is a growing organization of successful entrepreneurs from a variety of backgrounds who are passionate about helping other business leaders succeed. The power of EOS® is that it is real world, simple and practical. There’s no theory or flavor of the month, no magic pills—just timeless, field-tested tools that work. With over 16 years of history and more than 40,000 companies currently using our tools, EOS is a proven system that consistently helps companies achieve more revenue, growth and profit while delivering a better balance of life to business owners and leaders. www.eosworldwide.com Show less

Vice President, Integrated Marketing Solutions

• Sep 2015 - Jan 2018

Dialog Direct Customer Engagement Marketing Solutions are forward thinking and market leading. With award-winning experts across each competency, our team is focused on delivering engaging experiences that attract new customers, generate more revenue, strengthen loyalty or create a remarkable customer experience. We can identify, nurture, engage and deliver at any point along the customer journey utilising intelligent, creative and integrative marketing programs unique to each Client. By choosing Dialog Direct as your marketing partner, you'll have the convenience of collaborating with one strategic partner with end-to-end capabilities to keep your customer connected and engaged with your brand. www.dialog-direct.com Show less

VP Business Development

• Aug 2014 - May 2015

Business Services Director

• Oct 2013 - Jul 2014

Director; Marketing, Business Development & Planning

• Oct 2011 - Oct 2013

General Management of Business Strategy & Business Planning New Business Sales Operational Strategy Development and Implementation of Best Practice Working Methodology Client Services Value Proposition and Client Fulfilment ROI Analytics and Measurement General Management of Business Strategy & Business Planning New Business Sales Operational Strategy Development and Implementation of Best Practice Working Methodology Client Services Value Proposition and Client Fulfilment ROI Analytics and Measurement

Owner & Director

• Mar 2009 - Oct 2011

Business and Marketing Consultancy. Management and execution of medium to large projects requiring strategic direction and hands on management with excellent results. Experience includes: Generating new business to new and exisiting markets including written proposals Establishing a Franchise Business Brand evaluation and rebranding programmes Lead generation campaigns Event Management Change Management Business infrastructure changes - office relocation, new start up ventures and business planning Show less

Business Operations Manager

• Nov 2003 - Mar 2009

Executive Management of the UK Business: Business Operations, HR, Health & Safety, Financial Management, Marketing. Executive Management of the UK Business: Business Operations, HR, Health & Safety, Financial Management, Marketing.

Product Marketing Manager / Special Projects

• Feb 2000 - Nov 2003

Product Marketing Manager for 3R Direct Marketing Manager Special Projects - Merger & Acquisition, Change Management & CSR Product Marketing Manager for 3R Direct Marketing Manager Special Projects - Merger & Acquisition, Change Management & CSR