Director of Revenue Operations

• Jan 2023 - Present

As the Revenue Operations Director, I focus on driving growth by streamlining operations and fostering cross-departmental alignment. By overseeing the Sales & Marketing Operations and Business Intelligence functions, I centralize information, share actionable insights, and build scalable systems that provide complete transparency to the organization.At the core of my role lies a commitment to operational efficiency and data-driven decision-making, ultimately leading to increased revenue and better, efficient processes for all departments involved. Show less

Director of Marketing Operations & Automation

• Oct 2021 - Jan 2023

Head of Marketing Automation & Operations

• Nov 2019 - Oct 2021

As the Head of Marketing Automation & Operations at Powtoon, my main focus is on(1)Assimilation of automated multi-channel strategies and campaigns that maximize user/lead generation, product engagement, conversions, retention & LTV (B2C/B2B). (2)Internal & Cross-Departmental Alignment regarding the marketing automation processes & success impactI was promoted to Head of Marketing Automation & Operations in November 2019. I report directly to the VP Marketing.Key Accomplishments include:• Successfully Implemented a new in-app communication & lead generation platform (Drift).• Successfully Implemented a new email testing, debugger and spam debugger platform (Email On Acid).• Created automated flows to generate & qualify business leads for the sales team yielding ~300 quarterly leads.• Laid the foundation for the Marketing automated lead qualification process.• Led a new abandonment communication flow resulting in+$170K net revenue in 2019. Show less

Marketing Automation & Operations Manager

• Jun 2018 - Nov 2019

As the Marketing Automation & Operations Manager at Powtoon, I was responsible for managing the marketing operations team and overseeing all marketing comms activities & automation processes. I was promoted to Marketing Automation & Operations Manager in June 2018. I report directly to the CEO.• Building the Marketing Ops team from scratch, training and mentoring a diverse team that includes a web developer and a marketing analyst.• Initiating, planning, testing, and implementing data-driven marketing campaigns & automated programs from the project planning stage through execution and analysis.• Segmenting and targeting users based on behavioral data from all touch points throughout their journey (web, product, social, marketing campaigns etc.) in order to refine existing segments/audiences • Conducting multi-variant testing & optimization on all Marketing communications channels.• Managing integrations and implementations of marketing technologies, such as Drift (B2B & B2C operations, shifting from Intercom), HubSpot (B2B operation) and more.• Working closely with diverse teams inside & outside the organization (Product, Development, BI, Sales, QA, Creative, and external partners). •Led the company GDPR compliance process for all existing marketing user communications (29M+ users, over 55% GDPR opt-in rate).• Created and managed data migration processes from the company's BI & development teams to the marketing automation platforms. Show less

Email & Marketing Automation Manager

• Sep 2017 - Jun 2018

As the email & marketing automation manager I was focused on managing and optimising automated marketing campaigns/customer journeys by using Oracle's Marketing automation platform Responsys and our in-app messaging platform Intercom to maximise users product engagement, conversion %, LTV and support the marketing team initiatives and goals. I was promoted from Online Marketing Analyst to Email & Marketing Automation Manager in September 2017. I reported directly to the Head of Marketing Operations & Analytics.Key responsibilities:-Executing and optimising email & in-app message campaigns from the project planning till publish and through analysis. This included: building user segmentation, content setup (working closely with the Creative dept), HTML editing & proofing, multi-variant testing, automated program planning and creation, data migration processes, form creation and integration (for lead gen and retention)-Managed all marketing landing pages via Unbounce- Analyzed & monitored deliverability rates (email), traffic, user engagement, revenue and ROI KPI's, using Tableau, Responsys, MixPanel -Collaborated with the marketing team to create a holistic multi-channel user experience Show less

Online Marketing Analyst

• Sep 2016 - Sep 2017

As the Online Marketing Analyst, my job was to operate our email marketing platform (Oracle Responsys) & our in-app messaging platform (Intercom), extract insights from ongoing campaigns and provide data-driven recommendations to help grow and enhance the company’s marketing activities and success.

Internship

• Jul 2016 - Nov 2016

Professional internship as analyst and economist in The Practical Economist Program.  Actual Experience with analyses and diversified economic operations, compatible with leading companies: Amdocs, Intel, Strauss, Tnuva.  Budget – preparing a thorough budget forecast, budget monitoring and operational monitoring.  Financial Reports preparations – production and profitability reports, including work with BI systems.  Pricing - Industrial product pricing, project pricing based on activity.  SQL - Working on large databases and generating economic reports.  Ongoing monitoring - performance routine control.  Trends analysis - analysis of trends for moderation, Monitoring and recommendations for decision makers. Show less

Fraud Prevention Representative

• Jan 2015 - Sep 2016

• Worked with a variety of fraud prevention and information systems utilized in Cellcom’s operations. • Interfaced with high ranking members of outside organizations including various police departments, MA.D.A medical service units and the Israel Defense Forces (IDF) to assist in the fields of fraud prevention, location of missing persons as well as a number of additional activities. • Responsible for detecting the fraudulent activities of Cellcom customers as well as coordinating preventative actions for the purposes of preventing future fraudulent activities. • Successfully reduced the amount of fraudulent activities by Cellcom customers by detecting suspicious patterns that indicated hidden fraud. • Consistently achieved response times to police and MA.D.A inquiries of less than six minutes (a threshold indicating a highly effective response time). Show less